The entry-level SUV market has always been a red sea of competition, and those that can stand out among many models are all long-termists who adhere to "value-oriented" without exception, and Tiggo 7 is one of them.
Since its launch in 2016, the Tiggo 7 has been built with the concept of creating a global quality model. It has gained the trust of 800,000 users from more than 80 countries and regions.
On May 1, the new generation of Tiggo 7 was further advanced and officially launched at the Shenyang Auto Show, with a total of 1.5TCI-6MT Glory Edition, 1.5TCI-CVT Luxury Edition, and 1.5TCI-CVT Premium Edition, with official guide prices of 74,900 yuan, 89,900 yuan, and 96,900 yuan respectively. The most exciting thing is that the listing price of the new generation Tiggo 7 (including listing cash gifts) is only: 69,900 yuan, 79,900 yuan and 8.69 yuan
10,000 yuan
I have to say that the multiple values of word-of-mouth, quality, and price are superimposed, and looking around the current automobile market, there are not many people who can wrestle with it.
In order to allow users to enjoy the distinguished Chery car owner courtesy in the car purchase stage, the new generation Tiggo 7 also launched a special listing discount for users, including a fixed price discount of up to 10,000 yuan, a full product replacement of up to 22,000 yuan (including national subsidies, not shared with cash gifts), a lifetime warranty for the whole vehicle + second-hand car and a lifetime free basic traffic for the first owner.
The three dimensions of styling, performance and configuration have been comprehensively upgraded
In the global auto market in 2023, Chery Automobile won the "Chinese SUV Global Sales Champion", among which, the Tiggo 7 has maintained the first export volume of Chinese brand A-class SUV for three consecutive years.
In terms of appearance, the new generation of Tiggo 7 has upgraded the original starry grille to the Angel Wings diamond front grille, the fog lamp area has been upgraded to a technological light and shadow design, the black wheels have been upgraded to a shiny aluminum rim, and the front bumper has also been optimized and upgraded, making it more individual and fashionable as a whole.
Inside the cockpit, the central control suspension screen has been upgraded to the only 24.6-inch dual-screen in the same class, although it is an entry-level product, it has a sense of technology beyond the level. At the same time, a new dark brown interior option has been added, which is in line with the global trend color scheme.
In terms of performance, the new generation Tiggo 7 has upgraded its suspension comfort through 3-wheel comfort chassis tuning, bushing and shock absorber configuration, reduced NVH noise and created a quieter interior environment with the help of 10 optimization schemes in the acoustic package, and at the same time gave users a better sense of speed experience through the improvement of 0-60km/h starting power.
The new generation of Tiggo 7 has also been optimized in more detail in terms of safety, comfort and intelligent configuration. The new 360 high-definition panoramic image, heated front seats, and electric tailgate create a more comfortable driving experience in the details. In addition, the addition of the cruise control function can help the driver alleviate the fatigue of long-distance driving, and at the same time, with the Internet of Vehicles, volcano car entertainment, it can bring users a richer and more convenient interactive entertainment experience, and the upgrade of GPS navigation, mobile phone Bluetooth key and 6 speakers has also created a more complete and more capable "global standard" for the new generation of Tiggo 7.
Gaining the trust of 800,000 users is not only strength, but also system strength
The Tiggo 7 has ranked first in the export of A-class SUVs for many years, which is due to its strength, but it is more core to the support of the brand system. In March, Chery Holding Group sold 181,585 vehicles, up 45.3% year-on-year, and sold 529,604 vehicles in the first quarter, up 60.3% year-on-year.
Obviously, after years of accumulation, the brand has been more and more recognized by car buyers for its in-depth technical style of science and engineering men in the increasingly mature automobile consumer market. With the endorsement of the Chery brand, the new generation of Tiggo 7 has the confidence to maintain an advanced posture at such a low price and is not afraid of involution.
In addition, it is worth mentioning that the Tiggo 7 not only meets the five-star safety standards of China, Europe, Latin and other NCAP safety standards, but also won a five-star score in the 2023 Australian A-NCAP safety crash test. In the "2023 China Auto Product Attractiveness Index StudySM (APEAL)" released by J.D. Power, the Tiggo 7 won the crown in the mid-size economy SUV segment, once again confirming its international quality.
Write at the end
No matter how the market iterates and how diversified the needs of consumers are, for an entry-level product, give more value to the product, adhere to the concept of excellence, adhere to long-termism, and sales will naturally come naturally. It is not difficult to see that the new generation of Tiggo 7's five-star safety, quality, comfort, appearance, and word-of-mouth five-star "all-five-star" car experience not only refreshes the 100,000-level family SUV quality ceiling, but also becomes a choice in the same level of products that can be closed and entered.