April was supposed to be the traditional off-season for the auto market, however, with the grand opening of the Beijing Auto Show, new models from major auto brands were unveiled, injecting new vitality into the season. The price war in the stock car market is also intensifying, and major car companies have shown their price cuts in order to compete for market share, striving to seize the opportunity in the fierce market competition.
Recently, the trend of price reductions in the sedan market has been particularly pronounced. According to the latest data, a total of 112 models were on the list of car price reductions in April, all of which fell by more than 17%, which shows the fierce competition. In this price reduction war, BYD E2 successfully won the crown with a discount of 45% and its excellent performance, becoming the model with the largest discount margin for capital capital. Not to be outdone, well-known brands such as Sylphy, Honda Style and Accord ranked 19th, 38th and 69th respectively, demonstrating strong market competitiveness.
Specifically: BYD e2 first, BMW i3 runner-up, Mercedes-Benz EQE third place; Mercedes-Benz EQS and Mercedes-Benz A-class followed, ranked 4th and fifth on the list; these five models in April are 40% and above, these five models in April are as high as 40% and above, such an attractive discount, for consumers to bring a great surprise. In addition, models such as the BYD e3, Jaguar XEL, Jaguar XFL, Mercedes-Benz B-Class and Malibu XL also ranked in the top 10 with a discount of more than 36%. These models are equally eye-catching in the market, providing consumers with more choices.
Seven models, including Chevrolet Chang Tour, Mercedes-Benz C-Class, Infiniti Q50L, Buick Veran, Geely Geometry A, Geely Geometry A and Mercedes-Benz CLA, were discounted between 36% and 33% in April, and they also showed good market competitiveness. Emgrand L HiP, Cruze, Nissan Sylphy, Volkswagen Lavida, Mercedes-Benz A-class (imported) and Mercedes-Benz C-class PHEV these 6 models have brought a discount of 6.8%, bringing real discounts to consumers. The Kia K3, Toyota Leiling, Audi A4L, Audi A3, Changan Yidong and BMW 3 Series models, their preferential range is between 6.9% and 7% off, which has also attracted the attention of many consumers.
Volkswagen Bora, Volvo S90, Volvo S60, Honda Inspire, Style, Toyota Lingshang, BMW i7, Volkswagen Supai, Honda Civic, Toyota Asia Dragon, Elantra, Volkswagen CC, Suteng, Volkswagen ID.3, Cadillac CT4, Nissan Teana, Volkswagen Polo and Honda Accord and other very popular joint venture cars, have recently been under very strong sales pressure, had to increase sales through price cuts, these models in April to give a discount range of 7.8% and above.
Volkswagen Bora, Volvo S90 and S60, Honda Inspire and Civic, Toyota Lingshang and Asian Dragon, Elantra, Volkswagen CC, Sutar, Volkswagen ID.3, Cadillac CT4, Nissan Teana, Volkswagen Polo and Honda Accord and many other popular joint venture models are facing unprecedented sales pressure this year. In order to stimulate consumer purchases, these models have had to adopt a price reduction strategy in order to expect to stand out in a highly competitive market. The discounts offered by these joint ventures in April are quite attractive, with discounts of up to 7.8% and above. This not only attracts the attention of a large number of potential consumers, but also makes consumers who already have a soft spot for these models even more excited, because the joint venture car after the price reduction seems to be more attractive than the domestic brand.
At the same time, for consumers who are keen on domestic sedans, this month's discount does not seem so exciting. Popular domestic models such as the Galaxy L6, Ora Good Cat GT, Geely Emgrand, Shadow Leopard, Fengyun A8 and Changan Yida only offered about 20% off in the April promotion. For those who are considering buying a car, they may be able to wait a little longer and look forward to greater discounts, so that they can buy at the best time.
Of course, we can't ignore those models that are also favored by the market, but with relatively small discounts. THE BOTTOM FIVE MODELS ON THE LIST, INCLUDING THE MAGOTAN GTE, AION S, BINRUI, VOLVO S60 RECHARGE AND LEXUS ES, WERE ONLY 8.3% OFF IN APRIL. Although this figure is already quite good in the eyes of many people, considering the fierce competition in the market and consumers' pursuit of cost performance, the discount of these models still needs to be strengthened.
In short, in this automotive market full of competition and opportunities, the automotive market in April can be described as a lively one, with major brands and models constantly striving to improve their quality and performance to bring consumers a better driving experience. At the same time, they also actively attract the attention of consumers through preferential activities and other means, hoping to stand out in this fierce market competition. For consumers, this will be a time to buy a car full of choices and surprises.