Indie game developer Crytivo recently came under criticism for its social media posts about the "milk physics" in the upcoming farm-run game Farm Folks. This post has now been deleted, but was primarily to solicit feedback on the different levels of "breast shake physics" of female character models.
This mention sparked a lot of dissatisfaction, with many arguing that this kind of content is not suitable for farming sims with a warm and casual style for all ages. This open-world multiplayer co-op game was initially successful through Kickstarter crowdfunding. Judging from the replies to the post, it seems that its current fan community has a large number of female players, and has been criticized by the community for unnecessary "sexy" content.
In the wake of the criticism, Crytivo has issued a formal apology and said they are committed to learning from the incident and valuing community feedback. Still, the apology did not please the critics, and many users on social media questioned the sincerity of the apology. After being attacked by many sharp language words, the developers have banned further discussions.
The intent of the developers was to involve players in the selection of the development process. Officials then tried to start a discussion on Unity3D's Reddit forum, asking if players should be given the option to choose the strength of "breast shake physics".
The main grievance of the game's "fans", or users on social media (Twitter), is that the game is a casual game for all ages, rather than a more mature title, and many people find the feature to be incompatible with the game's theme.
On the other side of the discussion was a group of players who felt that the anger of these social media users was too big. The Reddit forum r/KotakuInAction was founded during the original "Gamergate" period for players who often publish editorial articles criticizing the "correctness" of some games in gaming media, including Kotaku, and opposing the "correctness" of games by game companies.
Crytivo's original post was also actively discussed here, with the poster pointing out that most of the negative comments were made long after Crytivo's tweet was posted, and that most people had just reverted to their preferred options at the time of posting, with neutral or even positive reviews overall. This is also a hint at the point mentioned above: it is likely that those who criticized the studio on social media did not pay attention to the game initially, and after the tweet went viral and someone "took the rhythm", many talents who "claimed" to be the target audience "bombarded the studio".
Under the apology on Twitter, some players who were dissatisfied with the "mob" criticizing the developer said that in the face of this criticism, the right thing to do should be to make the "milk shake physics" more violent. This comment is currently the most liked and discussed of all comments. Considering the recent issue of the harmony of the costumes of Star Blade, the "sexy" level of the game is currently the focus of debate among many people in the current English-language social media gaming community.