On the evening of April 29, Sante Cableway released its report for the first quarter of 2024. According to the data, in the first quarter of this year, Sante Cableway achieved an operating income of about 142 million yuan, and most projects continued to release growth potential on the basis of a high base in 2023, and the net profit attributable to shareholders of listed companies was 33.7916 million yuan, an increase of 17.67% over the same period in 2023.
Seeking management and strong marketing, the growth trend of its projects is highlighted
Since 2024, the demand for leisure and vacation market has continued to be strong, favorable policies for cultural and tourism consumption have been introduced one after another, and the enthusiasm for travel during holidays such as New Year's Day and Spring Festival has been fully released, and the cultural tourism market is full of spring. Sante Cableway's projects seized the opportunity and grabbed revenue, and continuously improved the level of operation and management through precision marketing, product upgrading, standardized operation, information management and other means, and achieved an increase of 50.42% in operating income during the New Year's Day holiday compared with the same period in 2023, handing over the best report card in the history of the New Year's Day holiday, and the operating income during the Spring Festival holiday increased by 22.24% year-on-year.
The Huashan project takes "chivalrous culture + intangible cultural heritage" as the starting point to firmly promote the integration of culture and tourism. Customized tour services meet the personalized needs of tourists, and the popularity of various cultural performances continues to rise, and the market has received positive feedback. In the first quarter of this year, Huashan Sante Cableway's tourist reception volume increased by 31.9% year-on-year, and revenue increased by 19% year-on-year.
Visitors are immersed in the "Legend of Monkey Island" sky show
The Hainan tourism market continued to be hot during the Spring Festival, and the Hainan project seized the opportunity to continue to make efforts to innovate products and upgrade marketing, deepen the channel market, and strengthen the integration of resources. In the first quarter of this year, the Hainan project received a total of 980,000 tourists, a year-on-year increase of 18.2%, and the operating income increased by 15.9% year-on-year.
Thanks to strong IP marketing and active policy support, since the beginning of this year, the marketing promotion and channel expansion of the Lushan project have achieved excellent results, and the "Internet celebrity train" has steadily caught the "pouring wealth and wealth". In the first quarter of this year, the tourist reception volume of the Lushan project increased by 44.5% year-on-year, and the operating income increased by 45% year-on-year.
As a new upgrading project of the company, the Zhuhai project ended perfectly in the first full year of operation in 2023, becoming a new engine for the company to generate revenue and increase profits. In the first quarter of this year, Zhuhai Jingshan Sante Cableway continued to make efforts to expand online channels, precision marketing and strong conversion, achieving a year-on-year increase of 25.6% in tourist reception and a year-on-year increase of 25% in operating income.
Think of new recruits, grasp services, and the new experience of May Day tourism is full of highlights
The May Day holiday is coming, and the projects under Sante Cableway are going all out to prepare for the peak period of May Day tourism, and they are trying to create new recruits and services, creating more immersive, interactive and experiential consumption scenarios, providing tourists with many "candidates" for tourism and vacation.
The 15th anniversary celebration of Fanjing Mountain Cableway invites tourists from all over the world to draw koi to win prizes, watch folk performances, etc., and agree on the "next five years" with Fanjing Mountain on this May Day;
Shaanxi Huashan Sante Cableway recently launched the activity of "Inheriting Intangible Cultural Heritage-Huashan Discussion Technology" to warm up in advance for the May Day holiday;
Hainan Nanwan Monkey Island Scenic Area has launched a new experience of "0 yuan purchase for children" and a new "Dumb Island + Offshore Coral Reef Diving", and coastal tourism is in full swing;
Based on the theme of parent-child travel and animals, Wuhan East Lake Ocean Park has launched benefits such as multi-person travel and special offers for tourists from other provinces, attracting many consumers to book;
Zhuhai project hairpin flower check-in, fantasy dating, music flash mob and other activities to open a new way of holiday consumption;
A script killing feast of "Journey to the West: The Disappearing Xuanzang of Meifeng Island" is about to be staged on Meifeng Island, Qiandao Lake, and the May Day immersive Journey to the West world;
Lushan Internet celebrity train May Day romantic travel and pay tribute to model workers, during the May Day period of the national model workers free ride;
Xiangyang Chunqiuzhai Scenic Area held a "Hero Conference" on May 1st, visiting the ancient village, breaking through the checkpoints, winning the grand prize, and striving to make tourists satisfied;
Chongyang Langkou May Day Music Festival invites you to enjoy Peking Opera, listen to concerts, Hanfu camping, barbecue and make tea, and enjoy a new vacation experience.
Chongyang Langkou bonfire concert