Huawei's Pura 70 series reshapes mobile imaging to new heights
Huawei finally unveiled the highly anticipated Pura 70 series flagship phones on April 18, marking the official upgrade of the classic P-series to the Pura brand. As the latest addition to Huawei's imaging flagship, the Pura 70 series is committed to breaking new heights in mobile imaging and fashion aesthetics, and will take mobile photography and design to a whole new level.
The Pura 70 series consists of four models: the standard Pura 70, Pura 70 Pro, Pura 70 Pro+ and the top-of-the-line Pura 70 Ultra. Among them, Pura 70 Ultra and Pura 70 Pro will be on sale at 10:08 on April 18, with starting prices as high as 9999 yuan and 6499 yuan respectively. Within a minute of their release, the two models were sold out on official channels, reflecting the market's eagerness to anticipate Huawei's new products.
With its excellent imaging capabilities and sleek design, the Pura 70 series is expected to re-establish Huawei's leadership position in the high-end mobile phone market. The biggest highlight of this series is the use of the highly recognizable "weather vane" triangular lens design. Inspired by modern architecture and fashion brands, this design perfectly blends image aesthetics with fashion style.
The Pura 70 Ultra takes this concept to the extreme, with a vegan leather material, high-end embroidery embossing, and a rotating telescopic lens, making every shot a sense of ceremony. The Pura 70 series also pioneered a number of imaging technologies such as the "Super Concentrated Retractable Camera" to achieve an excellent ultra-high-speed wind speed flash shooting experience.
In addition to the powerful hardware strength, the Pura 70 series will also debut the HarmonyOS 4.2 system, bringing innovative features such as AI air operation, AI elimination, and AI cloud enhancement. Among them, the AI erasing function is particularly popular, which can accurately identify and naturally eliminate people or objects in photos, which can be called a P-map artifact.
The HUAWEI Pura 70 series combines imaging capabilities, sleek design, and innovative experiences to take mobile imaging and aesthetics to the next level. As Huawei's blockbuster new product returning to the high-end market, the Pura 70 series will further disrupt the domestic high-end mobile phone landscape.
Equal emphasis on hardware strength and innovative technology to lead a new experience of mobile phone imaging
In terms of hardware strength, the Pura 70 series is equipped with the industry's top imaging hardware.
Powerful imaging hardware configuration
The top-of-the-line version of the Pura 70 Ultra features a 1-inch main camera sensor, which is currently the largest sensor in a mobile phone imaging system. This allows for excellent low-light shooting and detailed expression.
For the first time, the Pura 70 series also introduced a "super-concentrating telescopic camera". This is a telephoto lens that can actively extend out of the body, allowing up to 10x lossless optical zoom. It greatly improves the image quality and zoom capabilities of telephoto.
The Pura 70 series is also equipped with Huawei's self-developed image signal processing chip ISP 2.0. This dedicated chip enables efficient processing of image data to ensure photo quality.
Fashion design concept and technology
In terms of design, the Pura 70 series adopts a "weather vane" fashion aesthetic design. This instantly recognizable triangular lens module is inspired by modern architecture and fashion brands.
The Pura 70 Ultra takes this concept to the extreme. It's made from plain leather and embossed with couture embroidery, and it's paired with a rotating telescopic lens, making every shot a ritual.
The Pura 70 Pro+, on the other hand, uses a nano-woven light weaving process to create a glossy woven checkered body effect. This process combines metal and glass with a stylish feel and exceptional strength.
Powered by innovative AI technology
In terms of software, the Pura 70 series will debut the HarmonyOS 4.2 system, bringing a number of innovative AI features.
One of the most popular is the "AI elimination" function. It can accurately identify and naturally remove people or objects in photos, which can be called a P-map artifact. Users can easily erase distractions such as stains, telephone poles, and other distractions from photos for a clean picture.
In addition, the Pura 70 series is equipped with an "AI air operation" function. Users only need to make gestures in the air to control the mobile phone to take photos, zoom in and out, and experience unprecedented freedom.
The Pura 70 series also has an "AI Cloud Enhancement" feature built-in. It can upload photos taken on mobile phones to the cloud, and use powerful AI computing power to intelligently enhance images and improve image quality and details.
Whether it is hardware strength or innovative technology, the Pura 70 series has reached a new level, bringing users an unprecedented mobile imaging experience.
Leading the New Heights of Mobile Imaging HUAWEI Pura 70 series opens a new era of mobile imaging
The Huawei Pura 70 series will undoubtedly lead to a whole new level of mobile imaging and fashion design. The biggest highlight of this series of products is the perfect combination of imaging capabilities, fashion aesthetics and innovative experiences, outlining the new level of moving imaging.
The image power is unrivaled
In terms of hardware strength, the Pura 70 series is equipped with a one-inch super-large bottom main camera, a super-concentrating telescopic telephoto lens, a self-developed ISP 2.0 chip and other top-level image configurations, ensuring excellent photo quality and zoom capabilities.
In terms of software, the Pura 70 series is also not far behind, debuting a number of innovative AI features. Among them, the "AI elimination" function will undoubtedly become a killer feature for mobile phone photography, which can easily erase any interference in the photo and obtain a pure picture.
Whether in hardware or software, the Pura 70 series has reached new heights in mobile imaging capabilities, bringing users an unprecedented photo experience.
The fashion design concept leads the way
In addition to its imaging prowess, the Pura 70 series is also unique in terms of design concept. The collection features a recognisable "weather vane" triangular lens design inspired by modern architecture and fashion houses.
The Pura 70 Ultra takes this concept to the extreme, with a vegan leather material, high-end embroidery embossing, and a rotating telescopic lens, making every shot a sense of ceremony.
The Pura 70 series perfectly blends image aesthetics with fashion style, creating a new trend in mobile phone design and will attract a large number of fashionistas.
The future can be expected to lead the new trend of the industry
At the press conference, the Pura 70 Ultra and Pro versions were quickly sold out, and there were long queues in stores at one point. This reflects the market's eagerness to anticipate Huawei's new products.
Shipments of the Pura 70 series will exceed 10 million units, significantly higher than last year's P60 series. This will further strengthen Huawei's leading position in the high-end mobile phone market.
With the development of new technologies such as 5G and AI, mobile phone imaging capabilities will surely reach a new level. As the imaging flagship, the Pura series will continue to lead the industry trend and bring users a better imaging experience.
The Huawei Pura 70 series will usher in a new era of mobile phone imaging. It brings together imaging capabilities, sleek design, and innovative experiences to take mobile imaging and aesthetics to new heights, leading the entire mobile phone industry to a new milestone.