The hot sales of Huawei's Pura70 series have caused a shock in the industry
The Huawei Pura70 series has received an enthusiastic response since its launch, with the first batch of models sold out instantly, and it is expected that the annual sales volume will exceed 10 million units. This new product, known as the "imaging flagship", has become another popular model of Huawei after the Mate 60 series with its excellent imaging strength and reasonable pricing, setting off a new round of replacement in the domestic high-end mobile phone market.
The hot performance of the Pura70 series not only further expanded Huawei's share in the high-end market, but also brought unprecedented pressure to Apple in the Chinese market. Many institutions predict that the Pura70 is expected to break through the sales mark of 10 million units, and even as high as 13 million to 15 million units, and will become the main competitor of the iPhone 16 series.
For industry insiders, the Pura70 series can achieve such a hot sale mainly due to the following reasons:
First of all, the Pura 70 continues the strong sales momentum of the previous generation Mate 60, coupled with the relatively affordable pricing, which is conducive to Huawei to further expand its domestic market share. The release of the Pura70 series is well-timed and the supply chain mechanism is perfect, which can meet the market demand. With its excellent image performance and stylish design, the Pura70 has won wide acclaim from consumers.
Huawei's mobile phone localization rate has exceeded 90%, almost fully localized, and successfully broke through the technological blockade of the United States. This not only ensures the supply of Huawei mobile phones, but also further enhances consumer confidence in domestic mobile phone brands.
In the face of challenges from Huawei, Apple is also actively responding. There are reports that in order to grab market share, the iPhone 15 series may accelerate the trend of price reduction. The pressure on the iPhone 16 series in the Chinese market will also increase.
Various institutions are optimistic about the sales prospects of the Pura70 series
A number of authoritative institutions have made optimistic forecasts for Huawei's Pura70 series shipments in 2024. TechInsights, a well-known organization, predicts that the global shipment of the Pura70 series will exceed 10 million units in 2024, making it one of the main competitors of the iPhone 15 and 16 series.
Even taking into account the impact of the overall slowdown in smartphone market demand, the agency's sales forecast for the Pura70 series is above 10 million units. Market research firm IDC expects the Pura70 series to ship between 10 million and 12 million units in 2024. Another company, Canalys, is more optimistic, believing that the Pura70 is expected to break the 13 million mark and possibly reach a maximum of 15 million units.
Compared with the previous generation of the Mate 60 series, the estimated sales of the Pura 70 series are not as good as the latter's 17 million to 20 million units, but they have far surpassed the high-end models of other domestic brands. This will undoubtedly further consolidate Huawei's leading position in the domestic high-end mobile phone market.
Why is the Pura70 series so popular with institutions and the market?
The Pura70 series continues the strong sales momentum of the Mate 60, and coupled with a reasonable pricing strategy, it will help Huawei further expand its domestic market share. The release of the Pura70 series comes at the right time, and the supply chain mechanism is relatively well-established to help meet market demand.
With its excellent imaging performance and stylish design, the Pura70 series has won wide acclaim from consumers and has become a new benchmark for imaging mobile phones. The localization rate of Huawei's mobile phones has exceeded 90%, almost achieving full localization, and successfully breaking through the technological blockade of the United States, which undoubtedly enhances consumers' confidence in domestic brands.
In the face of strong challenges from Huawei, Apple is also actively responding. Many media believe that the hot sales of the Pura 70 series will bring more pressure to the iPhone 16 series in the Chinese market. There are also reports that in order to grab market share, the iPhone 15 series may accelerate the trend of price reduction.
Huawei's competition with Apple is fierce, and the industry has broad development prospects
The hot sales of Huawei's Pura70 series will undoubtedly further intensify its competition with Apple in China's high-end mobile phone market. For the entire mobile phone industry, this fierce competition will surely bring more innovation and vitality and promote the healthy development of the industry.
Looking back on the past few years, Huawei has continued to expand its share in the high-end mobile phone market with its outstanding product strength and localization strategy, and has become Apple's biggest challenger in the Chinese market. The hot performance of the Pura70 series has further consolidated Huawei's position in this field.
Apple is also actively responding to challenges from the domestic mobile phone camp. According to reports, in order to grab market share, the iPhone 15 series may accelerate the trend of price reduction. The pressure on the iPhone 16 series in the Chinese market will also increase.
Industry insiders, in the coming period, the competition between Huawei and Apple in China's high-end mobile phone market will become more intense. Both parties will do their best in product innovation, marketing strategies and other areas to win the favor of consumers.
This kind of competition will undoubtedly promote the continuous progress of the entire mobile phone industry. In the face of increasingly homogeneous products, consumers have put forward higher requirements for mobile phone images, design, and experience. Only by continuous innovation can mobile phone manufacturers stand out in the fierce market competition.
The rise of domestic mobile phone brands has also brought new vitality to the entire industry. With the continuous improvement of the degree of localization, the strength of domestic mobile phones in core technology and supply chain will continue to increase, and the industry pattern will inevitably undergo profound changes.
We have reason to be optimistic about the prospects for the development of the mobile phone industry. Whether it is a traditional giant or an emerging force, as long as they have the courage to innovate and conform to consumer trends, they will be able to make a big difference in this vast market.