The Huawei Pura 70 Ultra phone has sparked a frenzy of scramble
On April 28, Huawei launched the first sales of the Pura 70 series of mobile phones nationwide. As soon as this flagship product, which is known as the "new era of video mobile phones", went on sale, it triggered an unprecedented rush to buy in online and offline channels.
According to real-time sales data from multiple e-commerce platforms, the Pura 70 Ultra version has been completely sold out after only 1 minute of going on sale. The on-site offline experience store was also crowded, with a large number of consumers queuing up to enter, and the on-site order was out of control for a while. This phenomenon of "crazy robbery" once again confirms the status of Huawei mobile phones in the minds of domestic consumers.
The reasons for such a crazy rush to buy the Pura 70 Ultra phone are mainly due to the following aspects:
This phone has a revolutionary upgrade in terms of imaging. It is equipped with Huawei's self-developed 50-million-pixel super-concentrating telescopic lens, which improves the image quality and zoom capabilities of mobile phone photography to a whole new level. The Pura 70 Ultra also features a number of innovations, such as variable aperture, that make its image quality comparable to that of professional cameras.
The hardware configuration of the Pura 70 Ultra can also be called a top-of-the-line flagship. Powered by Huawei's latest-generation Kirin 9010 chipset, it delivers a significant boost in CPU and GPU performance over its predecessor, and supports advanced algorithms such as the XD Motion engine to accurately capture high-speed moving objects.
Equal emphasis is placed on image strength and hardware strength
Breakthrough in imaging capabilities
As the flagship model of the Pura 70 series, the Ultra version has been upgraded in all aspects of imaging. It is equipped with a 50-million-pixel super-focused telescopic lens, which elevates the phone's zoom and imaging capabilities to an unprecedented level.
Independently developed by Huawei, this lens integrates a number of innovative technologies, such as a super-concentrating optical system and high-precision image stabilization, making it capable of taking delicate and clear photos even in low-light environments. The lens also supports stepless zoom of 3.5-10x, covering the full frame range from wide angle to telephoto, which greatly expands the application scenarios of mobile phone images.
In addition to the super-condenser lens, the Pura 70 Ultra also features variable aperture technology. By opening and closing the mechanical aperture, the amount of light entering can be precisely controlled, so as to achieve the bokeh effect of a large aperture and a large depth of field effect of a small aperture, making the image quality comparable to that of a professional camera.
According to industry insiders, the imaging capabilities of the Pura 70 Ultra have broken through the limits of mobile phones and opened a "new era of mobile phone imaging".
The power of a top-of-the-line flagship
In addition to its outstanding image performance, the Pura 70 Ultra is also a flagship in terms of other hardware. It is powered by Huawei's latest-generation Kirin 9010 chip, which is built on a 5nm process and delivers more than 20% higher CPU and GPU performance than its predecessor, as well as efficient support for advanced algorithms such as the XD Motion engine.
With 12GB of RAM and up to 1TB of storage, the Pura 70 Ultra can efficiently run a wide range of resource-intensive applications, such as 8K video shooting, desktop gaming, and more, without stuttering.
The Pura 70 Ultra also features a large 5050mAh battery and 66W wired fast charging technology, which allows it to maintain a long flight time even with strong performance.
Equal emphasis on feelings and strength, Huawei has regained its strength
Looking back at the crazy rush caused by the Pura 70 Ultra mobile phone when it was first released, it is not difficult to find that there are three main reasons for this phenomenon: first, this mobile phone has reached the top level of mobile phone products in terms of imaging capabilities and hardware strength; second, it represents a new upgrade of Huawei's mobile phone in the past 12 years, and it has high sentimental value; third, the status and influence of the Huawei brand in the hearts of domestic consumers.
In fact, the Pura series is not only a comprehensive innovation in the product strength of Huawei mobile phones, but also a new start for the Huawei brand in market positioning. Over the years, Huawei's mobile phones have been in a passive squeeze situation in the high-end flagship market, and the brand image has gradually tended to be single.
The launch of the Pura series solves this dilemma well. It has reached the pinnacle level of mobile phone imaging and hardware strength in terms of product strength, and has also achieved a gorgeous turn from "boutique" to "luxury" in brand positioning, making Huawei mobile phones regain their dominance in the high-end market.
The Pura series is the beginning of Huawei's mobile phone to re-establish its flagship status and revitalize its glory. Huawei will continue to deepen its efforts in this product line, constantly innovating, and consolidating and expanding its influence in the high-end market.
The outstanding performance of the Pura series will also further boost the status of the Huawei brand in the minds of domestic consumers. Over the years, Huawei has established a very good brand image among domestic consumers by virtue of its outstanding product strength and technical strength. The success of the Pura series will further enhance consumers' sense of identity and trust in Huawei.