The year 2024 marks the 75th anniversary of the founding of the People's Republic of China and a crucial year for achieving the goals and tasks of the 14th Five-Year Plan. With the gradual recovery of world trade, in the face of the slowdown in growth and the prominent "involution" of the internal market environment, Chinese enterprises going overseas has become a development trend, and the manufacturing industry is particularly significant in going overseas.
China Construction Expo has been deeply involved in the home furnishing construction and decoration industry for more than 25 years, covering almost all subdivisions of the whole industry chain of home furnishing and decoration, and is regarded as the vane and barometer of the development of the industry. At present, "going to sea" has become a hot word for the development of pan-home enterprises, and "going out" is an important path for local brand enterprises to urgently seek breakthroughs and seize market opportunities in the context of the downturn in the real estate market and weak consumer demand.
In 2024, China Construction Expo will firmly take an important step to "break the circle" and go to sea, create the CBD World-Connect "Global Link" plan, implement a series of overseas promotion measures, actively expand the market and attract resources, focus on anchoring ASEAN, the Middle East, Africa, and the "Belt and Road" countries and regions, radiating the South American, North American, and European markets, and strive to play a good role as the "national team" in the exhibition industry and better serve the "going out" The strategy of opening up to the outside world is to build a pan-home value docking platform that shares global business opportunities.
Comprehensively build an overseas social media publicity matrix, build an integrated publicity and distribution plan, and operate an international "circle of friends" 365 days a year without interruption. For professional buyers in key overseas markets, we will accurately push streams and invite registrations to attract more overseas buyers.
Embedding and accurately placing overseas online advertisements, advertising to target markets through search engines, video ads, remarketing ads, display ads, etc., attracting overseas buyers to register for the fair, helping exhibitors to make overseas appearances, and realizing the integration of internal and external circulation.
Expand the communication matrix of overseas professional media, focusing on the home furnishing and construction professional media of the ten ASEAN countries, countries along the Belt and Road, and the Middle East, strengthen the international voice of the Expo, and continue to expand its global influence.
Hundreds of thousands of international visitors to the exhibitions of China Foreign Trade Center Group Co., Ltd., covering more than 80,000 buyers in the building materials and home furnishing industry in ten Asian and ASEAN countries, and more than 120,000 professional building materials and construction buyers in major economies in the Middle East.
It has further expanded the depth of cooperation with the Big 5 industry exhibition in the Middle East and the MosBuild building materials exhibition in Russia, and replaced online and offline publicity resources. Entrust professional organizations to go to Milan Furniture Fair, Munich BAU, Hannover Domotex, Paris BATIMAT and other global pan-home professional exhibitions, information distribution, special invitation, publicity and promotion, etc., to invite professional buyers to attend.
Linking 20+ embassies and consulates abroad and 45+ global partners, we will invite overseas professional buyers and accurately organize high-quality buyers with high purchasing power from emerging markets such as Malaysia, Indonesia, Singapore, the Philippines, Vietnam, Saudi Arabia, the United Arab Emirates, Kenya, Morocco, and Ghana. Through the organization of a number of professional institutions, the procurement needs can be accurately obtained before the exhibition, which can effectively improve the effectiveness of the exhibition docking.
- During the exhibition, we will plan a professional forum and international procurement matchmaking meeting, and invite representatives of the Association of Architects of the ASEAN region, its designers and traders to attend the meeting to promote international exchanges and trade cooperation.
- During the exhibition period, high-quality brand enterprises will provide a limited number of "overseas business matching sessions" services, and regularly organize overseas buyers to participate in the conference to improve the matching efficiency.
- After the exhibition, it will provide a limited number of "overseas merchants sinking market inspection" services for high-quality brand enterprises, leading overseas merchants to sink enterprises and factories to inspect and exchange and meet needs.
- After the exhibition, an overseas demand hall will be set up on the overseas official website of the Construction Expo, and overseas procurement resources will be undertaken 365 days a year.
Through the launch of the CBD World-Connect program, China Construction Expo (Guangzhou) will focus on the core export needs of the large home furnishing construction and decoration industry, continue to explore international business opportunities in important markets around the world, continue to introduce international high-net-worth business resources, become an important bridge linking China's large home furnishing industry and the global market, build an efficient, high-quality, professional and speed-dating trade value platform for exhibitors and visitors, and promote the high-quality development of the industry.
July 8-11, 2024
The "first day of the new year" in the home construction and decoration industry
We are in the Canton Fair Complex, Poly World Trade Center Expo
Join you on this annual appointment