There is no doubt that in the era of efficacy, the competition of new raw materials has swept in the domestic market and has become a breakthrough point in the competition in the cosmetics market.
On the one hand, in order to get rid of the stereotype of "emphasizing marketing over R&D", the entire cosmetics industry has paid more and more attention to the research and development of new raw materials and formulas, forming a trend of focusing on scientific research and technology. On the other hand, after the baptism of ingredient science popularization and scientific skin care concept, consumers' attention has gradually shifted from the front-end skin feeling and experience to the back-end raw materials, processes and action paths, and they are keen to explore whether the relevant ingredients behind the products are scientific and effective, forming a trend in the market. As a result, the cosmetics industry began a competition of raw materials and technology.
It can be said that in the era of efficacy, the innovation of cosmetics is almost equivalent to the innovation of raw materials, and the innovation and application of the source will be the foundation of the breakthrough. Just recently, another brand took the lead in raw material innovation.
Beauty Headlines learned that the owner and R&D team of the Guoben brand went to France on April 23 to hold a strategic cooperation listing ceremony with Hallstar, a top international raw material manufacturer, officially established an innovation laboratory, and conducted an in-depth back-end R&D factory traceability. This action not only means that the raw material barriers of Guoben have been added to the bricks again, but also means that it will once again break through the upper limit of "fruit oil skin nourishment" innovation.
Hand in hand with the world's top raw material suppliers
Guoben sounded the horn of the fruit oil skin nourishing equation
This in-depth cooperation with Host is inseparable from more than 10 years of friendly and trusting cooperation experience between the two sides. According to the owner of the Guoben brand, as early as more than 10 years ago, Guoben cooperated with Hoist to apply its raw materials to Guoben's products, with excellent results, thus laying the foundation for this in-depth cooperation.
Obviously, the two sides of this cooperation have been matched, and professionalism and fit have become important reasons for Guoben to choose Host.
Founded in 1986, Host has state-of-the-art research and development technology. In 1998, HOST was awarded the first patent for photoprotection technology, which transformed skin and sun protection formulations worldwide and established itself as a powerhouse in the industry.
As a global manufacturer of specialty raw materials for personal care and beauty, Host has been focusing on refining natural plant research and development technology for 40 years, building a more complete raw material system, helping many well-known brands around the world such as Chanel and Dior to create exclusive raw material cards, and is the winner of the 2021 EcoVadis Global Platinum Award.
Among them, natural vegetable oil-based actives are one of Host's most innovative product lines. In 2016, Horst developed the patented extraction process of Oléo-éco-extraction (hereinafter referred to as "OEE Advanced Dynamic Cold and Warm Extraction Technology"), which was applied to the extraction of natural vegetable oil ingredients to achieve the perfect integration of science, naturalness and efficacy.
This coincides with the concept of focusing on fruit oil skin care for the past 20 years, and Guoben has always been committed to the scientific research and innovation of natural fruit seed oil, focusing on natural skin care, and has reached cooperation with world-class raw material suppliers such as BASF, Symrise, DSM, Wanhua Chemical, etc., to create high-quality skin care products. This time, Guoben also realized that this cutting-edge dynamic cold and warm extraction technology will be of great benefit to the optimization of its raw material matrix, and its application to the field of fruit oil skin care will make it easier for the active ingredients of fruit oil to enter the skin and exert better efficacy.
The common pursuit of innovative research and development of raw materials has led to this exciting alliance. "We are looking forward to this collaboration with decades of expertise in skin care products and unique tailor-made solutions that innovatively incorporate natural plants and natural oils into our whitening solutions, which is a requirement of the fruit and a strength of the HOST OEE range. The owner of the Guoben brand said.
The cooperation between the two is, to a certain extent, also the integration of the R&D strength, corporate influence and strength of both parties. There is no doubt that after this action, the fruit oil of Guoben may usher in a new level of skin nourishment.
Cutting-edge raw materials + advanced scientific research = ace ingredients
Tell the story of the elevation of fruit oil skin care with advanced technology
Exclusive and exclusive raw materials are one of the important factors for the brand to gain a foothold in today's era of ingredients and efficacy, and it is also the "secret weapon" to win thousands of miles in the market competition.
Guoben is well versed in the principle of "core competition of raw materials". Therefore, Guoben has been creating its own exclusive trump card ingredients, such as MSC-622 fruit oil biomimetic sebum to improve the repair effect of fruit oil, TERS 8 times collagen to fight dry skin, and comprehensive anti-aging plant thousand peptides and other raw materials to build a core technology moat.
Based on 20 years of fruit seed oil skin nourishing technology, this time Guoben and Hhost have started the topic of dry skin natural whitening, extending from oil to oil to whitening to meet more skin care needs of consumers. The manager of the fruit brand revealed that this time, the world-leading OEE cutting-edge dynamic cold and warm extraction technology of Horst will be applied to the research and development of fruit oil raw materials, so that the active ingredients of fruit oil can maintain high efficiency and promote absorption through the skin in parallel.
With the successive launch of cooperation between the two sides, the concept and technology have been implemented into specific products, and another trump card raw material of Guoben is about to be born.
It is obvious to all that the brand image of "fruit oil skin nourishment" has been deeply rooted in the hearts of the people, and has been recognized by many parties, such as winning the 30th China International Advertising Festival New Domestic Product Model Award, China Beauty Expo China Good Brand and other awards, and has been selected as the key recommended brand in the "Brand China" column for many times, and MSC-622 fruit oil biomimetic sebum has won the annual innovative ingredient of the New Makeup Award.
On the occasion of the 20th anniversary, Guoben is about to start a new road of honor. The alliance with Hhost is another attempt to explore the boundaries of scientific research and the expansion of the brand's territory, and it is also a signal for a new journey to set sail. This set of "combination punches" that is not only conducive to the upgrading of scientific research but also enriches the brand capital will undoubtedly allow Guoben to better tell the story of the upgrading of fruit oil and skin.
20 years of scientific research
Build a fruit oil skin nourishment building
Successfully passing through the 20th anniversary life cycle, Guoben must have put a lot of effort into product efficacy and quality, so that consumers can always be enthusiastic about Guoben.
"Behind a drop of seed oil is the fruit's scientific research and exploration spanning 20 years. This sentence of Guoben well summarizes the development process of its strong vitality.
In fact, through the action of the two sides joining forces, it can also be seen that Guoben has a significant feature, that is, it can always find a partner that matches itself, extends its scientific research tentacles to a broader and higher-level field, and lays a solid foundation for the long-term development of the brand.
Scientific research is the core of the fruit foundation, and it is also the solid foundation that carries the fruit oil skin care building.
In order to better interpret the efficacy and characteristics of fruit seed oil, Guoben established an innovative R&D center, set up a high-tech scientific research team composed of talents in the field of skin science research from many countries, and specially hired 32 senior R&D engineers at home and abroad, including Dr. He Yifei, a former senior scientist of L'Oréal in France, and Choi Zhangyu, a senior cosmetics R&D engineer in South Korea, to focus on the R&D and application of precise skin care ingredients.
Thanks to a strong R&D team, Guoben has achieved many major technological innovations in the field of fruit oil skin nourishment, such as microfluidic nanotechnology, TERS transdermal drug delivery technology, liquid crystal emulsification technology, fruit oil fermentation technology and microcapsule encapsulation technology, 52 technical patents and special certificates, including technical inventions and utility model patents, and the first exclusive fruit oil application standard, leading the development of the industry. Among them, the patented technology of fruit oil fermentation can decompose the macromolecular lipids in the fruit oil into small molecules of free fatty acids, linolenic acid and natural glycolipids with ceramide-like structure, and has the characteristics of amphiphilic microemulsion.
Not long ago, Shiling Pharmaceutical, a leading pharmaceutical company, officially established a joint innovation laboratory for medical research and co-creation in Shanghai. Through the co-creation of medical research and research, we will open up new thinking for effective skin care, and use the product development concept of pharmaceuticals to realize the high empowerment of natural functional ingredients from "effective" to "efficient", so as to create real natural and efficient skin care products to meet the diversified needs of consumers.
It can be seen that the reason why Guoben has been popular for 20 years is not only because of its deep understanding of market demand, but also because it can actively respond to consumers' skin care demands with practical actions, pursue breakthroughs in scientific research and efficacy, and constantly bring forth new products to bring consumers a steady stream of surprises.
In terms of product performance, the sales of the classic avocado series and rosehip series launched in 2012 have exceeded 20 million bottles and 10 million bottles respectively, the fruit oil series was launched in 2015, the sales volume exceeded 10 million bottles, and the super single product fruit oil milk launched in January 2017 has become an enduring star product.
It is obvious to all that more than 100 million skin care products, serving more than 20 million women with dry skin, and achieving a steady growth of 50% for 4 consecutive years, Guoben has been refreshing its achievements and exploring the optimal solution of "dry skin care". Adhering to the concept of science and efficiency, gentleness and strength, Guoben stimulates the natural potential with science, creates an exclusive "fruit oil skin nourishment" R&D system, and develops classic explosive products such as avocado peptide anti-aging series, 2080 small oil film series, and avocado dry wrinkle series, so as to find accurate skin care solutions for tens of millions of dry skin.
There is no doubt that the fruit is already a high-level powerhouse for fruit oil and skin nourishment.
The top-down "scientific research refresh" of Guoben has not only accumulated a number of brand core value assets, improved the brand's adaptability in the new consumption era, but also extended the vitality of an old brand across generations in the new era. The cooperation with Host has undoubtedly injected a "shot in the arm" again, so it seems that the market performance of Guoben in 2024 is more expected, and a new era of Guoben fruit oil skin care may be coming soon.