[previously reported] and Lu Xun's "co-branding" caused controversy, and the Internet celebrity tea drink was taken off the shelves!
On April 29, Lele Tea issued an apology statement for the joint Lu Xun incident: Shanghai Chatian Catering Management Co., Ltd. (hereinafter referred to as "Lele Tea") on the occasion of the 29th "World Book Day", used the writer and thinker Mr. Lu Xun and his literature-related peripherals and propaganda in the new product. However, due to poor consideration, the relevant rights and interests of Mr. Lu Xun's portrait right were neglected, Mr. Lu Xun's portrait right was infringed, and Mr. Lu Xun's relatives and Lu Xun Cultural Foundation were also troubled.
Lelecha received the lawyer's letter from Shanghai Zhu Miaochun Law Firm on April 24 and contacted the lawyer to apologize, and expressed its willingness to make remedial measures, and began to communicate on April 25 to withdraw the relevant new product announcement, and notified the national stores to remove the relevant packaging materials and peripherals, as of the afternoon of April 26, the comprehensive rectification has been completed.
Previously reported:
A well-known milk tea brand and a publishing house co-branded, Lu Xun became an "old smoke cavity"?
Recently, the news that the milk tea brand Lele Tea and a publishing house launched a joint name has caused widespread controversy.
It is understood that on April 23, World Book Day, Lele Tea and Yilin Publishing House jointly launched the "Smoke Cavity Oolong" co-branded milk tea to pay tribute to Mr. Lu Xun. This co-branded milk tea is centered on the portrait of Lu Xun holding a teacup, and extracts some golden sentences from Lu Xun's works.
Many stores put on the image of Lu Xun
The reporter noted that the joint campaign began on April 23 and will continue until April 28.
The reporter saw that in the Lele tea store on Wujiang Road in Shanghai, a poster printed with Mr. Lu Xun was placed and the words "old smoke cavity new youth" were written. When using the applet to order, Lu Xun's avatar will also pop up on the page, and after purchasing the "smoke cavity oolong", you will also receive peripherals with Lu Xun's image.
According to reports, this event is an exclusive event for Meituan in Shanghai, with a total of 280,000 limited cups for co-branded drinks, 100,000 limited paper bags, and 148,100 pocket book stickers.
The reporter also found a small paper bookshelf in a Lele tea store, on which a number of books of "Lu Xun's Selected Collections" were displayed, which were just published by Yilin Publishing House in October last year, with a total of 5 books. Starting from April 26, consumers will have a chance to win a book by participating in the "You Ask Me Answer" campaign, which is limited to 15 books per store per day.
The small bookshelf of the offline theme activity store displays a number of books of "Lu Xun's Selected Collections".
Source: Qianjiang Evening News, News Morning Post Editor: Hang Qi Editor: Lai Ting Review: Lu Hongmei
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