Jiaodong Online, April 29 (Reporter Liu Wen, Wang Xiangrong, Photographer Li Gang) Penglai has immortal fields, and Xingnong is between mountains and rivers. Liu Dong, a senior executive in the real estate industry, "turned around" to become a farmer, and grew from a "little white" to an "apple sales expert"; Gao Jing, from a law firm to a mountain and countryside, integrated the feelings of "mountains and seas" into a big cherry; Ding Wei, a returnee in the construction industry, returned to his hometown to be a strict selection of agricultural materials; Tian Junying, returned to fairyland from the magic capital, bid farewell to fashion and embraced simplicity, took root in the land to do e-commerce, and served farmers. On April 29th, the "Dialogue with New Farmers, Witness the Power of Youth" live interview activity was successfully held in the apple production base of Beigou Town, Penglai District.
Home is far away
Returning to his hometown from Shanghai is an extremely courageous thing for most people, but for Tian Junying, it can be said that this is a must-answer question in life.
"It's time to have your own business. ”
Since you are a novice, you should learn from scratch, select, package, and ship...... Everything must be done by yourself, and this fashionable girl who came back from the big city reinterpreted "beauty" with sweat in the fields.
Coincidentally, Gao Jing, a farmer at Wangyun Family Farm in Penglai District, also had a similar experience, quitting his decent job as a lawyer and choosing to return to his hometown to take root in agriculture.
The use of e-commerce to empower agricultural development and open up new sales channels for the agricultural products of the villagers is a small tacit understanding that Gao Jing and Tian Junying jointly realized, learning the operating rules of the Douyin platform, summarizing the rules of e-commerce operation, bringing their own experience to more people, and radiating the entrepreneurial story to the whole country.
Deeply cultivate agriculture and start from scratch
Jumping out of his comfort zone, turning around as a farmer, from real estate to agriculture, Liu Dong has taken several steps more than others, but has gone further. After leaving the real estate industry for more than ten years and coming to his wife's hometown of Yantai Penglai, Liu Dong started with Penglai apples and grew from the original agricultural "Xiaobai" to an expert in fruit sales.
Learning relevant agricultural planting management professional knowledge from scratch, Liu Dong took out 200% of his efforts, overcame many difficulties and challenges, and finally opened up the market, and used practical actions to endorse Penglai apples, so that people from all over the world knew about Penglai apples.
For her husband's efforts, Ding Wei saw it in her eyes and felt pain in her heart.
She is a woman with a weak appearance, from the enterprise management consulting industry, rooted in the field of agricultural materials, there is no ready-made experience to learn from, can only rely on their own step by step hard study and exploration, from the administrative position, slowly experienced into a sales and procurement staff who can take charge of themselves, and rely on a tenacity to break out of the new world in an unfamiliar industry.
"When I return to the countryside, I feel more down-to-earth and calm, and I feel more like I belong with the soil under my feet, and I am happy to be able to help the fruit farmers do something and do my part for my hometown. Ding Wei said, still with a shy smile on his face.
For the four new farmers, the word return to their hometown seems to be the constant keyword in their story, the call of the land, the expectations of the ancestors, and the fragrance of fish, rice, rice and flowers flowing in the blood of generations have been poured into their straight backbone, and from the city back to the countryside, the four new farmers not only practice their own expectations, but also contribute to the development of their hometown. In the future, we are also looking forward to more outstanding talents returning to their hometowns to start businesses and inject more and more strong momentum into rural revitalization.