According to the National Enterprise Credit Information Publicity System, Sony (China) was fined 1 million yuan by the Chaoyang District Market Supervision and Administration Bureau of Beijing Municipality, with a penalty date of October 12.
According to the website of the National Enterprise Credit Information Publicity System, Sony's punishment this time violated the provision of the Advertising Law of the People's Republic of China (2018) that "advertising shall not harm the dignity or interests of the state and leak state secrets".
On the evening of June 30 this year, @Sony China released a new product warm-up poster advertisement, announcing that the new machine will be released at 10:00 Beijing time on July 7.
This time is the time of the "July 7 Incident" in 1937, which caused great controversy, and everyone strongly questioned whether Sony's choice of this time was purely coincidental or ulterior motives, and the well-known Japanese multinational company was immediately scolded on the hot search.
The next morning, Sony China officially apologized, saying that it had canceled the relevant activity arrangements due to improper work arrangements.
At that time, this advertisement was promoted on its Weibo, WeChat public account, B station, and Twitter, but @Sony China only deleted the promotional Weibo, the public account and the new machine preview of overseas social media still existed, and @Sony China also apologized Weibo but was set to a non-commentable state.
Sony did not give further explanations until July 5, when the company announced on its official YouTube account that the global new machine launch was scheduled for July 7 and was scheduled to be held again.
As for the reason for the delay, Sony did not specify.
Whether Sony was inadvertent or not, there is still a question mark. Some netizens sharply pointed out that in 2020, Sony's new product release time is also 10 p.m. on July 7.
On August 4, Sony released its first fiscal quarter report for fiscal 2021 as of June 30, sony's revenue was 2.25 trillion yen (about 133.5 billion yuan), an increase of 293.9 billion yen, operating profit was 280.1 billion yen (about 16.578 billion yuan), an increase of 58.3 billion yen, and from April to June this year, Sony sold a total of 2.3 million PS5 and 500,000 PS4 units, both down from the previous quarter.