The competent departments of commerce of all provinces, autonomous regions, municipalities directly under the Central Government and the Xinjiang Production and Construction Corps:
In order to implement the decisions and arrangements of the CPC Central Committee and the State Council on the development of the digital economy, and better promote the digital development of all fields of commerce, our ministry has researched and formulated the "Three-Year Action Plan for Digital Commerce (2024-2026)", which is hereby issued to you, please implement it in light of the actual situation.
Commerce
April 26, 2024
Three-Year Action Plan for Digital Commerce (2024-2026)
Digital commerce is an important component of the most rapid development, the most active innovation and the most abundant application of the digital economy, the specific practice of the digital economy in the business field, and the implementation path of digital development in various fields of business. This action plan is formulated so as to implement the decisions and deployments of the Party Central Committee and the State Council on the development of the digital economy, to better promote the digital transformation of all areas of commerce, to empower economic and social development, and to serve the construction of a new development pattern.
1. General requirements
Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, thoroughly implement the spirit of the 20th National Congress of the Communist Party of China, completely, accurately and comprehensively implement the new development concept, follow the laws of digital economy development, based on the "three important" positioning of business work, and take the development of new quality productivity as the starting point, innovate the path of digital transformation, improve the effect of digital empowerment, do a good job in digital support services, build a digital business ecosystem, comprehensively improve the digital, networked and intelligent level of business development, and help the mainland's digital economy continue to become stronger, better and bigger.
——Adhere to innovation-driven. Strengthen the in-depth application of advanced information technology in the whole chain in various fields of business, and promote the innovation of models, formats, products and services. With the advantages of rich application scenarios in the business field, we will drive the implementation of advanced technologies and product and service innovation, and form a high-level development situation in which demand drives supply and supply creates demand.
——Adhere to data empowerment. Deeply explore the value of data elements in the business field, strengthen the in-depth empowerment of data in the fields of circulation, consumption, foreign trade, foreign investment, foreign investment, and international cooperation, and effectively give full play to the supporting role of data elements in improving quality, reducing costs, and increasing efficiency in the business field, so as to create a new digital engine for high-quality business development.
-- Adhere to integrated development. With data and scenarios as the link, we will promote the integration of online and offline, urban and rural, and domestic and international in the business field, break down industry barriers, encourage cross-border development, and effectively promote the integration of domestic and foreign trade.
-- Persist in opening wider to the outside world. Deepen international cooperation in digital commerce, further enrich the level of cooperation, expand cooperation channels, build cooperation carriers, carry out pilot trials in line with international high-standard economic and trade rules, and lead new advantages in international cooperation with digitalization in the business field.
By the end of 2026, the level of digitalization, networking, intelligence, and integration in all fields of commerce will be significantly improved, the scale and efficiency of digital commerce will grow steadily, the industrial ecology will be more perfect, the application scenarios will be continuously enriched, international cooperation will continue to expand, and the support system will become increasingly sound. The scale of the digital economy in the business sector continues to grow, the scale of online retail remains the largest in the world, the growth rate of cross-border e-commerce is faster than the growth rate of trade in goods, the use of trade electronic documents has reached the international average, and the overall scale of digital trade continues to expand.
2. Key actions
(1) The action of "strengthening the foundation of digital business".
The first is to cultivate the main body of innovation. Create a group of digital business enterprises and industrial clusters that lead innovation. Select a number of excellent cases of commercial science and technology innovation and application, and guide enterprises to increase the innovation and application of advanced information technology. Cultivate a group of data service providers in the business field to release the value of data elements in multiple scenarios.
The second is to build a monitoring and evaluation system. Establish and improve the monitoring and evaluation system for digital commerce, and scientifically measure and reflect the level of development of digital commerce. Carry out full-caliber monitoring of digital commerce, and strengthen the coordination and data sharing of central and local work. Deepen the application of monitoring data, form dynamic indicators of digital commerce, and formulate digital business development indexes. Establish a digital business evaluation system, scientifically select indicators and formulate evaluation methods according to the basic conditions, development directions and work objectives of different regions, so as to provide a basis for evaluating effectiveness and improving work.
The third is to improve the level of governance. Accelerate the application of commercial big data, improve the early warning and disposal mechanism of central and local coordination, and improve the monitoring, forecasting and early warning capabilities in the fields of domestic and foreign trade and foreign investment. Encourage the coordination and linkage of local monitoring platforms and commercial big data platforms to improve the quality and expand the scope of the big data system. Establish a system for categorical and hierarchical protection of data in the commercial field, form a catalog of important data, and increase the security awareness and protection capabilities of data processors. Expand the supply of public data resources in the commercial sector, strengthen the construction of mobile terminals, and encourage all regions to explore the authorized operation of public data.
Fourth, strengthen intellectual support. Give full play to the supporting role of think tank alliances, research institutions, and industry organizations, and strengthen communication and contact with experts and scholars in the field of digital commerce. Support the cultivation of professionals in digital business-related disciplines, promote the collaboration between government, industry, academia, research and application, and carry out multi-level and practical digital business talent training. Give full play to the role of industry associations and industry alliances in the field of digital commerce, create a number of public service platforms for digital business talents, and promote the docking of supply and demand and resource sharing.
Fifth, promote the development of norms. Establish and improve the digital commerce standard system, make good use of the technical committee for the standardization of the digital commerce industry, issue guidelines for the standardization of the digital commerce industry, accelerate the construction of standards in key areas of business digitalization, promote the implementation and application of standards, and improve industry management and service quality. Strengthen the business credit system and brand building, and promote the improvement of the quality of digital commerce. Compile compliance guidelines for e-commerce enterprises, guide enterprises to operate in accordance with laws and regulations, and promote the standardized and healthy development of the industry.
(2) "Digital business expansion and elimination" action.
The first is to cultivate and expand new consumption. Implement digital consumption promotion actions, create a "4+N" online consumption matrix, and carry out four national online promotional activities: "National Online New Year Goods Festival", "Double Product Online Shopping Festival", "Digital Business Rejuvenation of Agriculture and Harvest Festival" and "Silk Road Cloud Product E-commerce Festival", and support all localities to carry out a series of supporting activities according to local conditions. Encourage the development of digital, green, health and other consumption, carry out online theme promotions such as home renovation, national tide renewal, scene renewal, etc., create a number of new scenarios for digital-real integrated consumption around new product experiences, cultural and entertainment tourism, sports events, medical and health care, etc., and cultivate a number of digital consumer brands.
The second is to promote online and offline integration. Encourage the digital development of the business and trade service industry. Confirm a number of smart business districts and smart stores, guide the commodity market to carry out digital transformation and intelligent upgrading, and promote the improvement of the coverage of smart service platforms in the convenient life circle within a quarter of an hour. Accelerate the digital empowerment of life services, and promote the digital and intelligent transformation and upgrading of life services. Improve the "Time-honored Brand Digital Museum" and stimulate the innovation vitality of time-honored brands.
The third is to stimulate the potential of rural consumption. Implement the high-quality development project of rural e-commerce, cultivate a number of rural e-commerce live broadcast bases and county-level digital circulation leading enterprises, organize and carry out rural live broadcast e-commerce related activities, and promote the digital transformation of the agricultural product industry chain. Implement "digital business to rejuvenate agriculture", organize the implementation of high-quality agricultural products "three products and one standard" certification assistance, and cultivate a number of regional characteristic network brands. Improve the rural mail and logistics system, and promote the coordinated development of rural e-commerce and express delivery.
Fourth, promote the docking of domestic and foreign trade markets. Promote the standardized and healthy development of the cross-border e-commerce retail import industry, and provide diversified choices for mainland consumers with global good products. Encourage "Silk Road E-commerce" partner countries to set up exhibition and sales columns on mainland e-commerce platforms, and support local governments to hold special activities such as national e-commerce theme weeks and live broadcasts of ambassadors to China, so as to drive the world to share China's e-commerce market. Guide e-commerce platforms to set up special areas and special sessions for domestic sales of foreign trade products to help foreign trade enterprises expand the domestic market and meet the diversified needs of consumers.
Fifth, promote the digital development of logistics in the field of trade circulation. Build a number of digital service platforms, strengthen the integration of logistics information in the whole link, promote the use of intelligent warehousing and distribution, unmanned logistics equipment, accelerate the use of standard pallets, turnover boxes (baskets), etc., improve distribution efficiency, and reduce logistics costs. Promote the coordinated development of e-commerce and express logistics, guide e-commerce platforms and express delivery companies to strengthen business docking and data sharing, carry out leading actions for e-commerce platform original packaging, and accelerate the green transformation of express packaging in the e-commerce field.
(3) "Digital Commerce and Trade" action.
The first is to improve the level of trade digitalization. Promote the digital development of the whole trade chain, rely on the Guangdong-Hong Kong-Macao Greater Bay Area Global Trade Digitalization Pilot Zone, the Pilot Free Trade Zone, and the Shanghai "Silk Road E-commerce" Cooperation Pilot Zone, etc., to accelerate the application of electronic trade documents and cross-border interoperability, and cultivate new momentum for foreign trade.
The second is to promote cross-border e-commerce exports. Optimize the way of cross-border e-commerce export supervision. Organize cross-border e-commerce comprehensive pilot zones to carry out special actions such as platforms and sellers going overseas. Support cross-border e-commerce to empower industrial belts, guide traditional foreign trade enterprises to develop cross-border e-commerce, and establish a marketing service system that integrates online and offline and links domestic and overseas. Improve the professional, large-scale and intelligent level of overseas warehouses.
The third is to expand the digital content of service trade. Implement the "Thousand Sails to the Sea" plan for foreign cultural trade, cultivate a number of brand projects and overseas platforms featuring digital cultural trade, support cultural enterprises to actively expand the international market, and promote the development of digital cultural trade. Support e-commerce platforms to innovate digital products and services such as cloud computing and mobile payment, strengthen remote delivery capabilities, and develop overseas service markets.
Fourth, vigorously develop digital trade. Promote the reform, innovation and development of digital trade, establish and improve the digital trade governance system, and accelerate the development of new forms and models of digital trade. Actively carry out international cooperation in digital trade with relevant countries and regions. The Global Digital Trade Expo is held every year to strengthen the leading role of innovation and accelerate the implementation of achievements. Improve the digital level of important exhibitions and exhibitions, hold "cloud exhibitions", and carry out "cloud display", "cloud docking", "cloud negotiation" and "cloud signing".
(4) The action of "digital business and industry".
The first is to build a strong digital industrial chain and supply chain. Cultivate a number of B2B platforms that are deeply engaged in vertical industries. Relying on the e-commerce industry agglomeration area, we will create a number of characteristic digital and intelligent industrial belts to drive the transformation and upgrading of traditional industries. Carry out supply chain innovation and application, and introduce a special action plan for the development of digital supply chain. Build a number of digital international supply chain platforms, and improve the platform's comprehensive supply chain service functions such as credit evaluation, international logistics, payment and settlement, information services, and cross-border data flow.
The second is to optimize the environment for attracting foreign investment in the digital sector. We will continue to promote the relaxation of access to telecommunications and other industries, and attract more foreign-funded enterprises to invest in the digital industry. A negative list for cross-border trade in services has been introduced, and targeted opening-up measures have been put forward in the digital sector. Enhance the convenience of cross-border data flow for qualified foreign-funded enterprises. Support Beijing, Shanghai, Tianjin, and other pilot free trade zones in implementing systems for categorical and hierarchical protection of data, formulate important data catalogs and other institutional norms, and explore the establishment of legal, secure, and convenient mechanisms for cross-border data flows.
The third is to expand foreign investment and cooperation in the digital field. Actively negotiate and implement multilateral and bilateral memorandums of understanding on digital economy investment cooperation, and guide the rational and orderly cross-border layout of the digital economy industry chain. Promote the synergy between the overseas consumer platform and the domestic industrial platform, and encourage the e-commerce platform to drive the upstream and downstream of the industrial chain such as smart logistics and mobile payment to go overseas. We will do a good job in ensuring the service of digital enterprises going global, compile the annual "Guidelines for Countries (Regions) for Foreign Investment and Cooperation" and other public service products, actively respond to trade frictions in the digital field, and safeguard the legitimate rights and interests of our enterprises. Promote the facilitation and digitization of outbound investment, and promote the use of electronic certificates for outbound investment throughout the country.
(5) "Digital Business Opening" action.
The first is to expand the cooperation space of "Silk Road e-commerce". Broaden the circle of friends of "Silk Road e-commerce" and promote the establishment of new bilateral cooperation mechanisms for e-commerce with more countries. Promote the implementation of existing mechanisms, carry out policy coordination, industrial docking, local cooperation, and capacity building, and tighten trade ties with co-construction countries. Explore the establishment of a global e-commerce cooperation alliance. Create a number of "Silk Road e-commerce" local cooperative brands, encourage local governments to give full play to their resource endowments and industrial characteristics, and carry out cooperation and docking with relevant countries and regions.
The second is to carry out the first trial of digital rules. Based on its own institutional framework, it will align with international high-standard economic and trade rules, guide pilot free trade zones and free trade ports to carry out pilot trials and stress tests in the digital field, and accelerate the formation of a number of institutional opening-up achievements with leading roles. Implement the work plan of the "Silk Road E-commerce" Cooperation Pilot Zone, promote institutional innovation, expand institutional opening-up, cultivate functional service entities, promote the implementation and effectiveness of 38 pilot measures, and promote mature experience in a timely manner.
Third, we should actively participate in the governance of the global digital economy. Voice China's voice, contribute China's wisdom, and promote the achievement of a number of consensus on digital economy cooperation. Actively promote the process of joining the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the Digital Economy Partnership Agreement (DEPA). Actively participate in the WTO e-commerce negotiations. Strengthen regional, multilateral and bilateral dialogue and cooperation in the digital field such as the Shanghai Cooperation Organization, BRICS, G20 and APEC, and expand new space for mutually beneficial and win-win international cooperation in the digital economy. Implement and promote the Framework Agreement on International Economic and Trade Cooperation on Digital Economy and Green Development, and launch a number of cooperation projects focusing on trade and investment promotion, policy exchanges, and skills training.
3. Safeguard measures
Local competent departments of commerce should strengthen organizational leadership, strengthen digital thinking and innovation awareness, base themselves on regional endowments, make good use of existing working mechanisms, and actively coordinate supporting resources in the fields of data, talent, finance, logistics, and infrastructure. Coordinate and make good use of existing fiscal and capital policies, support digital business entities and key projects, promote the connection between financial enterprises and digital business enterprises, and actively support the financing needs of digital business small and medium-sized enterprises. Promptly summarize phased results, good experiences, and good practices, and conduct publicity and reporting through various channels and methods such as local media and government websites. Adhere to the bottom line of security, ensure data security and network security in the commercial field, resolutely safeguard national sovereignty, security and development interests, strictly implement the responsibility of "three controls and three musts", and prevent safety production risks in the field of digital commerce.