On April 28, 2024, as the music of the closing show gradually slowed down, the five-day 2024 Puyuan Fashion Week ushered in the end. This fashion feast set in the town gathered a total of 7 internationally influential fashion shows, 6 street scene shows of high-quality brands in local industries, 6 static exhibitions of local art, and industry forums and other rich and creative content. This fashion week strengthened the open and inclusive voice of Puyuan Fashion Town as a "new generation town", and also established the foundation of Puyuan Fashion Town, starting with the knitting industry, followed by fashion and innovation, integrating the first-mover advantages of the ancient town and the fashion industry, and crossing the cultural content barriers of traditional towns. In Puyuan Fashion Ancient Town, fashion will become a normal life integrated into daily life, and it will become a fashion gathering place for young people, artists, designers and other groups, and unite industry, market, culture and tourism to go hand in hand.
Create a fashion exchange platform to help the international transformation of the industry
While continuing the core concept of "knitting is fashion", the 2024 Puyuan Fashion Week puts forward the theme of "Weaving the Future", cooperates with domestic first-line knitting brands, invites internationally renowned Chinese designers and fashion leaders to join, and joins hands with the fashion media "InStyle Youjia Pictorial" to jointly create the first "2024 Puyuan Fashion Festival" with Puyuan Fashion Town, aiming to show the combined charm of Puyuan Fashion Town with both breakthrough and innovation, and highlight the high degree of compatibility between fashion and tradition in Puyuan Ancient Town.
The fashion night of the "2024 Puyuan Fashion Festival" is star-studded. Dong Youlin, Cai Zhuoyi, Liu Liyang, Casper and other artists, industry opinion leaders such as Plankton, Zhibo, Nemo, Saudi Arabian Alabai Princess, international authoritative fashion designer Prof. Jimmy Choo, OBE, as well as high-quality local product apparel brands, cross-border fashionistas and other industry leaders witnessed the announcement of the honor list. The first "2024 Puyuan Fashion Ceremony" awarded a total of 9 honors, among which the designer Prof. Jimmy Choo, OBE won the "2024 Designer Achievement Award", Dong Youlin, Cai Zhuoyi, Liu Liyang, and Kasper won the "2024 Trend Artist of the Year", and Plankton, Zhibo, and Princess Alaba of Saudi Arabia won the "2024 Communication Influence Award...... Puyuan Fashion Ancient Town, which has attracted much attention, has won the honor of "2024 Fashion Tourism Destination". Looking to the future, Puyuan Fashion Ancient Town breaks the traditional Jiangnan ancient town model, breaks the circle of reform and innovation of the "fashion town" positioning, breaks the platform of the fashion circle, and places it at the "top of the trend" of the ancient town. As the first fashion award ceremony to land in an ancient town in China, it has further established the status of Puyuan as a "fashionable ancient town".
Break the boundaries of the show in the ancient town and create a creative stage for the fashion town
This time, Puyuan fashion broke the shackled form of a simple fixed-point show, and brought a different ancient town scene music street show. The six local brands of "San Dieou, POP, Huigang, Xianbo, Markham Hall, and Qianqiu" have transformed the green brick streets and pavilions into natural show venues in Fuma Square, Church Square, and Riverside Square, making full use of the innate scene advantages of Puyuan Fashion Ancient Town, combined with local clothing brands, and turning the entire scenic spot into an immersive show. Tourists are no longer just spectators, combined with scenes and music, in the ancient town chessboard streets and alleys to collide with fashion, or on a rocking boat to watch a fashion show, narrowing the distance between ordinary people and fashion, immersively feel the unique charm of innovative fashion, but also the new fashion attitude of Puyuan fashion ancient town.
A number of celebrities started the show at the same time, and the future of young designers can be expected
After designer Stephen Yuan brought his own brand La Mofiel to the closing show of Puyuan Fashion Week, the 2024 Puyuan Fashion Week ended perfectly. In the past 5 days, VERA WANG HAUTE, THE ATELIER, TAGLIONI, NORA RÉVE, CANOTWAIT_, HAI STUDIO and other internationally influential brands, as well as local industry star brands gathered at the fashion week. With fashion as the medium and show as the medium, the catwalk on the same stage highlights the integration opportunity of multiple fashion cultures to collide with new sparks. The atmosphere of traditional cultural heritage is integrated with trendy fashion works, which not only builds a fashion stage for Chinese young designers, but also allows the world's fashion vision to see more possibilities of Puyuan Fashion Ancient Town.
Create a variety of creative experiences and unlock new areas of lifestyle
In addition to lingering on the exquisite show, during the Puyuan Fashion Week, the Puyuan Market @ Silver Salt Market, handicraft workshops, local exhibitions and trendy retro markets were integrated and developed, continuing the concept of the ancient town of fabrics and fashion, and continuing to play with technology and trends. If the ancient town + show is to explore the possibility of fashion, then the diversified creative lifestyle that is compatible with art, life and immersive experience will further strengthen the cultural label of "originality, art and fashion" in Puyuan, and unlock more new field development methods in Puyuan fashion town. In the future, it can not only be a show venue, but also a carrier for art exhibitions, brand activities, and an incubator for original designers.
The successful conclusion of the 2024 Puyuan Fashion Week symbolizes that Puyuan Fashion Town, as the host of the two events, has begun to consolidate its concept of "fashion as the core". In this year, Puyuan Fashion Ancient Town actively explored the business model of combining tradition and fashion, adding many new formats such as Pu Library, Pu Chamber of Commerce, Hat Jewelry Hall, Pu Yuan Post Office, Kosa Fashion Luxury Department Store, Arai Workshop, etc., and successively cooperated with large-scale activities such as Douyin Creator Conference and Zhizu GQ Annual Person of the Year Ceremony. This year's fashion week opened up the ideas of Puyuan Fashion Ancient Town in the fashion industry, and expounded the new business model of Guzhen + fashion from various industry circles, cultural categories and audience groups. At the same time, this innovative idea realizes two-way empowerment with the local knitting industry of Puyuan, and moves "Fashion Puyuan" to the integration of culture and tourism, to the international stage, and to the general public. Looking forward to next year's Puyuan Fashion Week, it can bring more surprises.