Changshu cotton and linen women's clothing industry has a great influence in the country, and the women's clothing market relies on the high-quality fashion resources of cotton and linen brands, gathering a number of cotton and linen merchants to form industrial advantages. In order to release the agglomeration effect, further enhance the retail atmosphere of the garment city, highlight the city card of Xinhu Road cotton and linen street, and focus on building the "original cotton and linen block" of Xinhu Road in the women's clothing market.
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The block introduces the mid-to-high-end cotton and linen national style brand - "Hemp Love Cotton" flagship exhibition center, which stimulates the improvement of surrounding business formats through demonstration and leadership, and forms a positive effect of leading from point to area. Today, Xinhu Road Foreign Trade Village has gathered more than 400 cotton and linen product operators, occupying more than ninety percent of the market share of the same category merchants in the entire garment city.
The cotton and linen clothing in the block is mainly based on high-end original design brands, and the influential merchants are cotton love and linen Yi, Hongshang, Lei's cloth, Zimu, Xiaojuanjia, a phase and a meeting, Ao Keer, Ma Ji, etc., each store exudes a unique charm, and the store display, every cotton and linen product is integrated into the designer's hard work and innovative thinking. The rich and diverse innovative cotton and linen clothing works have attracted dealers and foreign trade wholesalers from all over the country, especially in the central and western markets such as Zhengzhou in Henan and Chengdu in Sichuan, in the North China markets such as Cangzhou and Beijing, as well as in Shanghai, Hangzhou, Shenzhen and other surrounding provinces and cities and the second batch of merchants in the southern market.
It is understood that more than 90% of consumers (wholesalers) buy original cotton and linen women's clothing from three perspectives: brand positioning, product quality and operation mode, which can comprehensively reflect the overall strength of a brand. Most of the products sold in the block span of age, spanning the three generations of the old, middle and young people aged 20-60 years old, of which 60% are in the 30-40 age group, and 20% are at both ends; from the sales data, the unit price range is 20-200 yuan, of which the price range is 50-100 yuan The transaction volume is the highest. The color selection is mainly cold colors, from the pattern point of view, spring and autumn are mainly solid colors, summer colors are the highest, fashion style is favored, and market style sales account for more than 50%. In addition, casual style, intellectual style and ethnic style also have good sales.
With excellent product quality and design, the total annual sales of cotton and linen clothing in the block have reached 73 million pieces, and the sales volume is as high as about 3.7 billion yuan.
In today's clothing aesthetics, coarse cloth and linen clothing, which was once regarded as brown clothes, is now quite fashionable, and the "original cotton and linen block" of the women's clothing market in the clothing city has quietly changed from a niche favorite of the forest women and young people to a new landmark that the whole people are keen to check in.
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