The film and television industry has always been a competitive field, and with the passage of time, the phenomenon of involution has become increasingly prominent.
Theoretically, involution should mean increased competition, which will promote the progress of the industry and the emergence of excellent works.
However, a recent series of events seems to indicate a different trend.
Let's take a look at some of the things that have happened recently.
Last month, the release of "New Jiupin Sesame Official" seemed to have become a new climax of involution.
Rather than saying that this film and television work was warmly welcomed by the audience, it is better to say that more attention is focused on the figures of the actors.
This situation reflects a characteristic of the current film and television industry: no longer paying attention to the excellence of the production team, but paying more attention to the appearance of the actors.
This phenomenon of involution is largely influenced by social platforms.
The popular sidelines on social platforms gradually blew into the film and television industry, leading to a scuffle.
In this melee, Gillian, who was once worshiped as a goddess by countless otaku otaku, joined in without exception.
The recently released movie "Painted Skin: Love Extinguished" can be said to have caused widespread controversy and discussion.
When most viewers learned the name of this movie, they thought it would be a classic love triangle story of humans, gods and demons.
However, when they actually entered the cinema to watch the movie, the plot and painting style were shocking.
In the film, Ah Ruo, the dragon girl of the East China Sea played by Gillian, is no longer a fairy in the traditional sense, but a character who has a love for mortal men.
This kind of unconventional plot setting highlights the director's level to a certain extent, but it also makes the audience scratch their heads.
On the Internet, the discussion about "Painted Skin: Love Extinguished" is in full swing.
Some netizens said that when they saw the movie poster, they were full of expectations that it would be an epic love story, but in reality, what they saw was an unexpected face-changing show.
A netizen joked: I thought I could see the romantic love of the immortals, but what I saw was that the immortals gave up their immortal identity and ran to pursue mortal men, what kind of plot is this? On the other hand, some netizens affirmed the director's innovation.
A netizen commented: Although "Painted Skin: Love Extinguished" is somewhat unexpected, it is precisely because of this attempt to break through tradition that this movie is different.
The director's courage and creativity deserve to be recognized.
They believe that the character played by Gillian in the film has transformed into an image of persistent pursuit of love, which not only meets the aesthetic needs of female characters in today's society, but also shows the independence and courage of women in the new era.
However, there are also some viewers who are dissatisfied with the large-scale picture of the film.
In particular, the foreign aid demon king invited by the fox demon was dressed naked, and the picture presented together with the naked man caused a lot of controversy.
A netizen bluntly said: This kind of overly exposed picture not only destroys the atmosphere of the movie, but also makes people feel embarrassed and uncomfortable.
There are endless doubts about the ordinary image of the male protagonist in the movie.
Some netizens commented: As an important role, the image of the male protagonist should be more attractive, otherwise it will be difficult to resonate and emotionally resonate with the audience.
What's even more surprising is that the large-scale pictures that appear in the film simply make the audience jaw-dropping.
On a calm night, the demon king suddenly appeared, dressed in nude clothes, and appeared in the audience's sight with a group of naked men.
This scene can be called a rather provocative drama, which made many viewers can't help but widen their eyes, and some people even covered their eyes directly.
On the Internet, there is a lot of discussion about this scene.
Some netizens expressed shock and anger at this scene, believing that this excessive nudity is an insult and disregard for the audience.
A netizen angrily wrote: This kind of vulgar picture is simply a provocation to the audience's intelligence! Can't the filmmakers use a more elegant way to express emotions and conflicts? They questioned the director's aesthetic and creative ideas, believing that such a practice would only tarnish the artistry of the film and make people lose interest in the work.
However, there are also some netizens who express their understanding and approval of this scene.
They believe that although this large-scale picture is a bit abrupt, it can effectively attract the audience's attention and increase the viewing and interest of the film.
A netizen praised: Although the picture is a bit bold, this is the director's courage to break through the traditional form of expression, showing the awe and spirit of exploration of art.
They believe that only by constantly trying new ways of expression can film and television works remain fresh and vibrant.
Regarding the ordinary image of the male protagonist in the film, netizens also launched a heated discussion.
Some people believe that as an important character, the image of the male protagonist should be more attractive, otherwise it will be difficult to resonate and emotionally resonate with the audience.
A netizen joked: After watching so many naked men, I thought that the male protagonist would also be a sharp, handsome and chic character, but it turned out to be such an 'ordinary' man, which is really a bit disappointing.
Looking back on Gillian, one of Gillian's acts of kindness sparked heated discussions on social media.
According to reports, on July 21, 2021, Gillian donated 300,000 yuan to support the disaster relief work of the heavy rainstorm in Zhengzhou on July 20, aiming to ensure the safety of the local people and purchase urgently needed relief materials.
This move immediately attracted the attention and discussion of netizens.
Some netizens expressed their appreciation and gratitude for Gillian's kindness.
A netizen posted such a comment on social media: Gillian is really a caring star! Her donation not only helped the people in the disaster area, but also showed her sense of social responsibility and public welfare.
They believe that as a public figure, Gillian's actions set an example for others, and they hope that more people can pay attention to and support the people in the disaster area.
However, there are also some netizens who are skeptical and questionable about Gillian's donation.
A netizen said: 300,000 yuan may be just a drop in the bucket for a star, and she should be able to donate more money.
They believe that as a well-known artist, Gillian's financial resources should far exceed this amount, so her donation amount is a little ungenerous.
In addition, some people have questioned the motives of celebrities to participate in public welfare activities, believing that there may be hype and false behavior.
There are also some netizens who expressed their understanding and support for Gillian's kindness, believing that the important thing is not the amount of donations, but her kindness and kindness.
A netizen said: Everyone's financial resources and abilities are different, and the important thing is the mind.
Gillian was able to help the people in the disaster area, which is already a worthy act.
They believe that regardless of the amount of the donation, Gillian should be respected and thanked for her kindness.
A netizen expressed his opinion: I don't know if this kind of celebrity donation is true or not, it may just be to hype up his fame and make more people pay attention to them.
A netizen said: We should encourage more celebrities to actively participate in public welfare activities, make more contributions to the society, and jointly create a more harmonious and beautiful social environment.
Gillian's performance in the edge drama has also become the focus of public opinion.
Three years ago, she played the heroine Daji in "Fengshen: Daji", and after showing off her figure, it aroused the audience's questions about her body changes and role settings.
In general, the phenomenon of involution in the film and television industry does exist, but we should be vigilant against the deviation of involution.
Artists should choose their works carefully, and do not overly pursue short-term interests and ignore long-term development.
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