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In the heart of Shanghai, there is a family called the Xiao family, whose grandparents and grandchildren live in the same room, but today, only Xiao Bin and his elderly father are still alive.
At that time, Xiao Bin's father was already 65 years old and should have spent his old age, but he was in extreme danger due to a heart attack.
However, the dilemma at hand is so harsh. The meager savings that Xiao Bin had left, although he could barely maintain the basic examination costs of his father's admission to the hospital, the amount of follow-up treatment was huge, and Xiao Bin could hardly do anything.
Although the hospital was kind enough to reduce some of their medical expenses, Xiao Bin's father's condition was still not under control. Xiao Bin, a lonely and poor man, could no longer raise the huge amount of surgery expenses except for his meager savings.
Just as he was in despair, the sad news came like a bolt from the blue—his father's condition deteriorated rapidly, and he was still unable to recover after being rescued, and finally died.
Hearing the sad news, Xiao Bin was so grief-stricken that he knelt down in front of his father's body, tears streaming down his face, and he deeply blamed himself for failing to raise enough medical expenses in time, so that his father missed the best time for treatment, and even failed to see him for the last time.
All this has undoubtedly triggered a deep reflection on the stubborn disease of "difficult and expensive medical treatment" in the whole society.
Back in Beijing in the 90s of the last century, an old lady named Liu Hongbin lived a dull retirement life. Her daily life is monotonous, except for taking her dog for a walk every day and taking care of a few birds at home, the rest of the time is spent sitting in front of the TV and watching the luxurious life of those magnificent ladies with envy.
Looking at the glamorous ladies on the TV screen, she began to feel strongly dissatisfied and tired of her retirement.
So, Liu Hongbin decided to change this situation, and she began to travel around the capital, looking for a job opportunity that suited her. However, due to her age, she is reluctant to try many grassroots jobs such as cleaner and nanny.
Just when she was at her wit's end, the god of fate opened a new door for her.
One day, Liu Hongbin found a message in a recruitment advertisement for a human resources company that made her heart flutter: a small pharmaceutical company was looking for elderly extras over 60 years old, with a good image and a gentle personality, to participate in the filming of its product advertisement.
Seeing this job advertisement, Liu Hongbin thought to himself: Isn't this exactly how I describe myself? More importantly, the salary of this job is quite good.
So, Liu Hongbin did not hesitate to submit his resume and successfully got the job. At first, she just played the role of an ordinary "extra", assisting in the filming of the commercial.
It's just not a long time, Liu Hongbin has shown her extraordinary acting talent in front of the public. At the recording site, she devoted all her efforts to in-depth interpretation of the image of "medical expert" carefully created by the company, familiar with the advertising words, with a passionate voice, vividly promoted the product, and just the right sensational tone, so that once the advertisement was broadcast, it aroused a warm response among the majority of elderly groups.
The production team quickly gained insight into the unique commercial value of Liu Hongbin, and invested a lot of money without hesitation, promoting him as a popular "advertising star" for vigorous promotion.
With the increasing popularity of Liu Hongbin in the advertising industry, more and more pharmaceutical companies have begun to pay attention to the commercial potential of her "advertising Lei Feng". They came to visit one after another, and rushed to invite Liu Hongbin to be the spokesperson for their products.
Liu Hongbin, blinded by money and vanity, began to move his "performance" from behind the scenes to the front of the stage. She sometimes claims to be the rheumatology authority of the Chinese Medical Association on TV screens, trumpeting that her so-called "magic cure" can cure all kinds of stubborn diseases, and sometimes she incarnates as a cardiologist, deceiving the elderly in front of the camera, claiming that as long as she takes the medicine she endorses, she can avoid the pain of surgery, and even the paralysis after a stroke can restore the ability to walk.
Whenever Liu Hongbin talks in front of the camera, several actors will always be arranged to kneel down to thank them dressed as "patients", and stage a bloody plot of joy and sorrow, so that those elderly audiences who are convinced of it are even more convinced.
Soon after, Liu Hongbin's title of "miracle doctor" was expanded to include the field of diabetes treatment. She advertises herself as an expert and scholar at Peking University, and even arrogantly claims that she has developed a "miracle drug" that can replace insulin, so that patients can no longer strictly control their diets and enjoy delicious food to the fullest.
Immediately afterwards, she changed into Miao costumes and appeared as a descendant of Miao medicine, boasting that she had mastered the ancestral secret recipe of "Mongolian medicine & Tibetan medicine", and was omnipotent for all kinds of incurable diseases.
Liu Hongbin's "Variety Identity Show" can be called the actor's stunt at the bottom of the box. Through vivid publicity, she constantly touched the pain points of the elderly's "treatment", and took the opportunity to implant her own products deeply into their minds.
Those elderly people who fell into the trap, under the sensational demagogy and fraud of the so-called "miracle doctor" who "looked and heard and inquired, learned and rich", unreservedly entrusted all their trust to her.
She continues to give these seniors a strong advocacy, even advising them to call the TV shopping hotline so as not to miss the so-called "cure-off opportunity".
However, the truth is that what they buy is a three-no product with no quality guarantee. In order to greedily obtain profits, Liu Hongbin not only whitewashed his own image, wantonly exaggerated the efficacy of drugs, but also singled out the lonely and widowed elderly, making them almost bankrupt.
Some elderly people originally suffered from only mild diseases, but because they believed Liu Hongbin's slanderous words, they did not receive timely treatment, and as a result, new diseases were added to the old diseases; what is more, some of the counterfeit drugs she sold actually contained serious epileptic substances, so that those ignorant consumers implanted a "time bomb" into their bodies instead in the process of seeking "cure".
In this way, as Liu Hongbin's reputation in the advertising industry has become more and more prominent, more and more pharmaceutical companies have thrown olive branches to her, inviting this "Oscar-winning actress" to endorse their products, and the advertising costs paid are also rising.
Liu Hongbin, who was completely fascinated by this lucrative "business", became even more unscrupulous. Calling herself a "medical family," she impassionedly introduced herself on a TV show: "I've been in the industry for many years and I'm dedicated to curing many patients, especially the tricky 'cough and asthma' condition.
The sincerity of her face, accompanied by words of utter reverence, was almost unquestionable. Surrounded by elderly audiences, Liu Hongbin gradually immersed himself in this fictional "miracle doctor" role and couldn't extricate himself.
She kept saying that "the rest of her life is limited, and she hopes to contribute a small amount to society", but deep down she only has an endless desire for money burning.
With this huge reward, Liu Hongbin began to squander all over the country. In just three years, she has played the role of nine different "miracle doctors", sometimes incarnating as an authority in rheumatology of the Chinese Medical Association, sometimes becoming a senior cardiologist; sometimes she claims to have graduated from Peking University and is an expert and scholar in the treatment of diabetes; and for a while, she disguises herself as the heir of the Miao secret recipe, claiming that the ancestral "Mongolian medicine & Tibetan medicine" knows all kinds of incurable diseases.
Ms. Liu Hongbin's "Variety Identity Show" can be called amazing, her acting skills are outstanding, the language rendering is extremely strong, and the role interpretation is effortless, so that people can't guard against it! Whenever she is finished with a gorgeous toution, several "patients" on the scene will pretend to kneel down to express their gratitude, and false drama-like scenes emerge one after another, which undoubtedly greatly enhances Ms. Liu Hong's image as a so-called "miracle doctor", making countless elderly people willingly follow her...
Under Ms. Liu's repeated inducements, we have no way of knowing how many elderly people have called the TV shopping hotline, and in her seductive rhetoric, many people are convinced that as long as they take the "miracle medicine" she recommends, they can be cured of any serious disease.
However, what they are buying is actually some products with no guarantees, and Ms. Liu Hongbin is just over-advertising and exaggerating the efficacy of the drugs in order to obtain huge profits.