In 2024, China's auto market will develop rapidly, and new energy vehicles will gradually get better, with new brands and new models springing up, and the new energy vehicle market is accelerating towards high-quality development, welcoming a new moment and imagining new wonderful, opportunities and a promising future.
Spring and Jingming are full of life. The 2024 (18th) Beijing International Automobile Exhibition is coming as scheduled. EV Vision held the "New Era · Fu Minxiao, Director of Model Marketing of Lynk & Co Automobile Sales Co., Ltd., was a guest at the EV Vision booth to share the latest developments of the company and products, summarize the past, look forward to the future, and put forward new thoughts and insights.
Returning again, the luxury lineup was unveiled at the Beijing Auto Show
At the Beijing Auto Show, Lynk & Co returned again, and the exhibitor lineup was also very luxurious. Fu Minxiao introduced the highlights of Lynk & Co this year, pointing out that Lynk & Co showcased its comprehensive product matrix, including the 01, 03, 05 and 06 models of the fuel series, and the 09, 08 and 07 models of the EM-P series. This year's focus is on the newly launched 07EM-P, which, together with the Lynk & Co 08EM-P, forms the brand's "Super Electric Gemini" family matrix, aiming to provide consumers with a richer experience.
The 07EM-P attracted many visitors, Fu Minxiao said that the model provides a 500,000-level cockpit experience and million-level audio enjoyment in the price range of 200,000 levels, so that consumers can enjoy a high-end driving experience at a more affordable price.
When talking about the importance of the Beijing Auto Show as the annual debut of car companies, Fu Minxiao said that Lynk & Co's show car matrix combines traditional fuel models and EM-P super range extender models, that is, plug-in hybrid models. Lynk & Co's product line already covers multiple market segments, from compact to mid-to-large SUVs, including different energy forms, body sizes, and model types. Looking to the future, Fu Minxiao first revealed that Lynk & Co will launch two pure electric models in the second half of the year to further improve the brand's product matrix to meet a wider range of consumer needs, and create products based on market demand to better serve consumers.
Fu Minxiao also introduced the design concept of the Lynk & Co booth, saying that the Lynk & Co booth brings new ideas every year, but always revolves around one core theme - to create an "urban playground". This concept is derived from Lynk & Co's urban design aesthetic, which aims to showcase product highlights and engage consumers through the concept of an urban playground.
This year, Lynk & Co unveiled the all-new model, the Lynk & Co 07 EM-P, and offered a new experience related to it at the booth. The 07 EM-P's display area is particularly eye-catching, with its 13-layer leather seats on a turntable and a panoramic audio and video system. The 7.1.4 multi-channel audio-visual system was source-tuned by WANOS, the only company in the world and the only one in China with a panoramic sound solution. Through this unique experience, visitors can experience first-hand the latest technology and design concepts of Lynk & Co.
In addition, the Lynk & Co booth also incorporated a wealth of European design elements, allowing visitors to appreciate different design styles while also experiencing the inspiration behind the design. Another highlight of the booth was the participation of Co volunteers. These volunteers are loyal Lynk & Co owners who love the Lynk & Co brand and proudly present the brand story and model highlights to visitors, creating a more direct connection between the brand and consumers.
领克07 EM-P"心中无桩,诗和远方"
When talking about the unique advantages of the Lynk & Co 07 EM-P super electric compared with other models, Fu Minxiao emphasized its technical solution that integrates super performance, super intelligence and long battery life, which has obvious leadership in principle. The Lynk & Co 07 EM-P is equipped with a unique intelligent algorithm that ensures the rational use of various energy forms in different driving environments. When driving on urban roads, the system will give preference to electric drive, while on highway roads, parallel or direct drive modes will be preferred to fully cover economic and performance needs.
Fu Minxiao pointed out that the model mainly uses inductive driving in urban traffic to meet daily use, and when driving at high speeds or when more power is needed, the electric hybrid engine will intervene in time to provide good power feedback and energy consumption performance. Through intelligent algorithms, the model can still achieve fuel savings of 10% to 15% even in the state of power loss.
In terms of range, the EM-P Super Range Extender technology also performs well. When fully fueled and fully charged, the CLTC has a comprehensive range of 1,400 kilometers, which means that there is no need to replenish energy during the one-way journey from Hangzhou to Beijing. At the pre-sale press conference, Lynk & Co put forward the slogan of "No Pile in the Heart, Poetry and Distance", which reflects that the Lynk & Co EM-P super extended range electric vehicle aims to eliminate range anxiety, meet the diverse usage scenarios of consumers, and allow drivers to freely pursue a longer journey.
Higher value, the "Gemini Strategy" covers a wider range of consumer groups
When talking about the user positioning of the Lynk & Co 07 EM-P, Fu Minxiao painted a clear consumer portrait. He pointed out that the 07 EM-P and the 08 EM-P together constitute Lynk & Co's "super electric twin stars", and these two models are aimed at consumer groups with clear characteristics. The 08 EM-P is already on the market, and its market performance is very much in line with Lynk & Co's early definition of target consumers – advanced families, who typically have one or more young children.
For 07 EM-P, Fu Minxiao mentioned that its target users are different from 08 EM-P, and they are more inclined to young families who have just started a family, plan to have children or have not yet had children, and also include some single groups. These user groups have a high pursuit of cars and personal driving experience. With a portfolio matrix of sedans and SUVs, Lynk & Co hopes to meet the needs of a wider range of families.
Fu Minxiao said that no matter what kind of family situation consumers are in, as long as they are looking for performance, comfort and a higher travel experience for energy mode, Lynk & Co's 07 and 08 Gemini will be able to meet their needs.
When talking about the annual goal plan of the Lynk & Co 07 EM-P, Fu Minxiao revealed the ambition of the Lynk & Co brand. He mentioned that since the launch of the Lynk & Co 08 in September last year, the sales volume has exceeded 50,000 units in just five months, with an average monthly sales of more than 10,000 units, laying a solid foundation for the EM-P series in the market. Based on the positive word-of-mouth and feedback from consumers, the Lynk & Co team continuously carries out iterative updates on technology and software to further improve product quality. Fu Minxiao believes that the 07 EM-P is expected to achieve further market breakthroughs based on the success of the 08 EM-P, especially in the context of strong sedan market demand.
When asked about the "Gemini" strategy, Fu Minxiao further explained the deeper meaning of this strategy. The Lynk & Co 08 EM-P and 07 EM-P form a super extended-range duo of SUVs and sedans, designed to reach a wider consumer base. Although the target groups of the two cars overlap, they have their own focuses, and the Gemini strategy can meet the needs of different consumers in terms of age, gender and family structure. He emphasized that the Gemini models are highly shared in the underlying logic and core technology, the EM-P super extended range power system can provide an excellent travel experience, and the LYNK Flyme Auto vehicle machine system is in the leading position in the industry, realizing the advanced concept of human-vehicle + interconnection.
In addition, Lynk & Co also launched the Co pad, aiming to create a multi-terminal, full-scene, immersive experience ecosystem to further enrich the product experience of the 07 and 08 matrix families. Fu Minxiao also mentioned that the design of the 07 and 08 Gemini models is inspired by The Next Day concept car, which integrates the latest technology applications, design concepts and original concepts, which makes the Gemini models very competitive in the market. He expects that by offering attractive prices, consumers will be able to get cars with real value and product power.
Write at the end
At the Beijing Auto Show, Lynk & Co once again proved its leading position in the field of intelligent driving and new energy with its comprehensive product matrix and innovative design concept. The newly launched 07 EM-P model, with its excellent performance and affordable price, has become the highlight of Lynk & Co's "Superelectric Gemini" family matrix, attracting many attention. This also reveals Lynk & Co's deep insight into the future automotive market and accurate grasp of consumer needs, demonstrating Lynk & Co's unremitting efforts in improving user experience and meeting diverse travel needs. Lynk & Co's "Gemini" strategy and innovative exploration of the Internet of Vehicles also indicate that the brand will continue to provide consumers with higher-value automotive products with technology leadership and design innovation.