On April 28, the first store of M member stores in Yangzhou ushered in the first anniversary of the national store, and the three stores of M member stores in Yangzhou, Changzhou and Nanjing celebrated together, and simultaneously launched three major product upgrade strategies of "new products, long-term price reduction, and appropriate loading" in the three cities. Starting from April, M member stores will speed up the launch of new products every month, and it is expected to achieve more than 7% of product updates throughout the year, and continue to bring high-quality products from core production areas across the country and around the world to local members.
During the anniversary, the official WeChat account of M Member Store released a "long-term price reduction list", announcing a long-term price reduction for 10 M Best series products. The price reduction products include eggs, dry goods from the north and south, snacks, washing and care, drinks and other daily hot products, and the price reduction range is between 5.9 yuan and 50 yuan. It is reported that the launch of long-term price reduction products selected from the high-sales popular products loved by members, procurement through the source to strive for lower prices to give back to members, aiming to save more for members through long-term price reduction.
The M Member Store will also launch "Appropriate Packs" of products during the anniversary celebration. According to She Xianping, the person in charge of the merchandise of the M member store, the original intention of launching the "appropriate amount of packing" came from the real feedback of members, and the M member store collected various voices from members, including "some fresh food packaging is too big to eat" and "I hope that the packaging of baked goods is small". Considering the diversity of the member group and the mass consumption habit of "buying fresh and eating fresh" of the people, M Member Store has adopted the voice of members and taken action, adjusting the packaging specifications based on the daily consumption of ingredients in the family, mainly covering baked desserts, vegetables, aquatic products, meat and other goods, and launching "appropriate packaging" without burden-free packaging products, so that members can buy the right amount without wasting and buy fresher often.
In addition, on the occasion of the anniversary, the M member store also released the "12 Most Popular Anniversary Explosions" limited-time offers: three-and-a-half Thai Golden Pillow Durian, Golden Pillow Durian from the core production area of Thailand, selected A-grade excellent fruits, each durian is not less than 3.5 room meat, Thai tiger shrimp from Thailand's high-salinity seawater and low-density farming, salmon from Chile, coarse grain grain-fed pork belly slices, and the popular La Mer Essence Water.
It is reported that there are more members-only benefits during the anniversary celebration for a limited time: global discounts on overseas authentic brands, limited-time discounts on a variety of good things, cross-border imported goods from M member stores, one-click orders on the app, and direct delivery from bonded warehouses to national addresses; Chow Tai Sang joins hands with M member stores to celebrate the anniversary, and the gold counter in the store launches a limited-time gold discount, and black gold card members can also enjoy superimposed discounts; Michelin tire promotion, 150 yuan off for the same model or more than 2 pieces; and multiple member-exclusive benefits such as opening discounts for a variety of sunglasses can be enjoyed in the store。
Reporter: Cheng Chen
Editor: Yuan Biao
Review: Qi Ji Gu Jun
Proofreading: Rui Tianshu