On April 27, the opening ceremony of the 4th Yangpu District Games and the 2nd Yangtze River Delta Gongqing Forest Sports Carnival of the 2024 Easy Run Forest Cross-Country Half Marathon started in Shanghai Gongqing National Forest Park. More than 4,300 runners from all over the world enthusiastically participated in the "most beautiful course" in the center of the city.
As one of the first batch of pilot cities for sports consumption in China, Yangpu District actively explores the integration of "business, tourism, culture, sports and exhibitions", in order to promote the continuous growth of regional sports consumption scale and continuous upgrading of structure. The reporter learned from the Sports Bureau that in this event, Heshenghui in Wujiaochang business district provided 1,000 offline consumption coupons for the participating half-marathon players, and Wanda provided 5,000 offline consumption coupons for all participants.
2024 Easy Run Forest Cross-Country Half Marathon
"Before the start of the competition last week, we specially came to Gongqing Forest Park to familiarize ourselves with the venue, and went to Wanda to get the event package by the way. Mr. Yu from Nantong, Jiangsu Province, took the opportunity to sign up for the marathon and took his wife to Yangpu in advance.
Mr. Yu told reporters that he went to university in Yangpu, returned to his hometown to start a business after graduation, and returned to his hometown many years later, and felt very cordial to see the rapid changes in Yangpu. "The energy supply in the event bag is also well prepared, and the logistics support materials such as protein drinks, nutritional powder, and skin patches are all put in. ”
More than that, the reporter learned from Wanda that with the strategy book in the competition package, the contestants can enjoy discounts when they go to relevant stores in the shopping mall. Mr. Yu said that the "May Day" holiday is coming soon, and he can take his wife to relive his youth.
The summer heat is unbearable, but the love for sports has not diminished in the slightest. The reporter saw in the Hopson Hui 5° optical store that many contestants who were lucky enough to receive consumption vouchers were seizing the discount on glasses and preparing a pair of sunglasses suitable for themselves in advance for the arrival of summer. "There are just consumption vouchers, the discount is quite large, adult glasses are 5% off, run the marathon in the morning, come to Hopson Hui for dinner in the afternoon, and use it by the way. Ms. Shi, a marathon participant, told reporters.
In addition, Hopson Hui also linked up with a number of shops to participate in the consumption voucher discount activity, eating, drinking and having fun. The forest cross-country marathon has brought a new wave of sports consumer goods fever, and the reporter learned from Hopson Hui that many sporting goods merchants in the mall, including FILA, Li Ning, UNDER ARMOUR, etc., have also joined the May promotion.
At the same time, the new Jiangwan City Youfang Plaza also focused on creating a "non-downtime sports festival" in May to create a new social field for sports. Water Sports Week, Sports Carnival, Parent-Child Weekend One-Day Experience Coupon, Sports Theme Market and other themed activities involving bowling, football, paddle boarding, cycling and other sports will be staged in turn.
Offline consumption is hot, and online promotions are not to be outdone. In the Forest Marathon, all runners have consumption coupons printed on their number books from Douyin and Bilibili, which are delicious, fun and easy to use online.
Character: 成佳佳
Editor: Wen Xiting
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