Mobile phones emphasize durability, is it in the right direction?

Witty cat

2024-04-28 17:29Posted in Chongqing Science and Technology Creators

Different from the perception, the market response of the mobile phone that focuses on performance at the price of 1,000 yuan is not as good as that of some recent mobile phones that focus on "durability" but have lower configurations, and it is obvious that consumers welcome the "turn" of manufacturers.

For a long time in the past, mobile phones with a price of 1000 to 2000 yuan either focused on performance, large battery life, or design. But in 2023, the appearance of the Honor X50 changes that situation, as it has a highlight that seems a bit metaphysical - durability.

Durability is two dimensions, one is smooth, not stuck, and the other is drop resistance, literally drop resistance.

In the past year, the thousand-yuan mobile phone has removed the plastic bracket, and the mobile phone has become better-looking, which has won the applause of netizens, but on the contrary, the mobile phone has become less resistant to falling.

However, the price of 1,000 yuan is for real users,Basically mass users,Long replacement cycle,And the purchase budget is not so sufficient,Don't want me to add a point,Even if you add 100 yuan,It can filter out a large number of potential users。 Therefore, the thousand-yuan machine must put the durability in a higher position, and the other configurations can be slightly back.

This is also why some mobile phone products with plastic brackets removed have brought higher customer complaints and after-sales sales after they are launched.

At this point, it is impossible for the plastic bracket to return, so it is necessary to recover the drop resistance lost after the plastic bracket is removed in the fuselage structure and material part.

So there is today's grand occasion,GloryX50Promote Tai Chi architecture,Obtained SGS five-star anti-drop certification;OPPO two hits,First A3 Pro,Later K12,All take fall resistance as one of the main highlights,Especially A3 Pro,Support up to IP69Dust and waterproof,This is a flagship machine without protection specifications;The recently launched vivo Y200i is the same,IP64Dustproof and waterproof,Drop resistance is placed in the core highlights。

In the past year, there have been new consumption trends at every price point, such as the proportion of mobile phone sales below the price of 1,500 yuan has increased significantly.

But one thing has not changed, that is, the replacement cycle is extended, no matter what the budget, everyone wants to buy a better mobile phone that will last longer. Users with limited budgets are also more inclined to prioritize mobile phones to upgrade their durability, and of course, the relative performance is definitely not as good as the main performance of mobile phones.

But it should be noted that the performance of these main durable mobile phones is generally only relative, like OPPO K12 uses the third-generation Snapdragon 7, OPPO A13 Pro is Dimensity 7050, Honor X50 is the first generation Snapdragon 6, vivo Y200i is the second generation Snapdragon 4, their performance may not be outstanding enough, but it is indeed enough to make the phone smooth and not stuck, and the previous large battery, long battery life characteristics will also be retained.

These are the new directions taken by the thousand-yuan machine last year and this year, and there will be more and more such mobile phones in the future, and the proportion of the thousand-yuan machine focusing on performance will be reduced. For mass consumers, such a change is more pragmatic.

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