On the morning of April 27, 2024, the second phase of Qianji Art Farm's artist co-branded baking art exhibition was grandly opened at Qianji Art Farm store, with the theme of "Gentle Landing", inspired by artist Chen Yongjin's watercolor work "Shock Absorption" on paper, which will last until July 30.
In 2018, Mr. Chen Yongjin, then the director of the Wuhan Fine Art Academy, created the watercolor painting "Shock Absorption" on paper, which focuses on an egg tray. Thick, stable, safe and supportive. Even a fragile food like eggs can land safely and gently.
Chen Yongjin, director of Wuhan Art Museum
The connotation of the painting has resonated with many people who have seen the original work, including Mr. Lu Wei, chairman of Qianji, who has always regarded "art as the yeast of life". "As a creator, I especially want someone to come and experience my work. There is a feeling of meeting a soulmate. Chen Yongjin said that he had never had a cross-border linkage with the food industry before, and through this move, art can be integrated into life in a more popular way, opening up a new and broad world of understanding art. Art and baking are combined, much like a piece of butter melting when it is heated, penetrating into the flour, water, and the crevices of various foods, and there is the aroma of butter everywhere. "That's the value of combining art and commerce. ”
Wang Xinyao, director of Tanghu Art Museum
We are honored to invite Mr. Wang Xinyao, director of Tanghu Art Museum, to be the curator of this joint art exhibition. Wang Xinyao said that the city is diverse, and the co-branding of artists and commercial brands has given birth to "new" art, allowing art to go out of the venue, showing the development of the city and the pursuit of a higher level of satisfaction for consumption. "The focus on art has both material and spiritual aspects, and this event happens to combine the spiritual and material aspects. The spiritual orientation of young people is healthy and uplifting, and they experience art in the life scene and consumption process. Wang Xinyao said frankly that this is a win-win interaction, artworks empower the brand tonality, bring new possibilities for art and public communication, and also feed back to artists, generating new creative ideas and thinking.
Chairman of Qianji Lu Wei
The second phase of Qianji Art Farm's artist co-branded baking art exhibition "Gentle Landing" includes art displays, peripheral linkages and other content, and derives new inspirational products: fragile croissant tower and dinosaur egg pudding bun. The public can visit Qianji Art Farm stores to check in art installations, experience the diverse possibilities of art and life, and taste the taste of art.
Lu Wei, chairman of Qianji, said that this art exhibition is honored to be co-branded with Chen Yongjin's work "Shock Absorption", and has been supported by Wang Xinyao, director of Tanghu Art Museum. I hope that everyone can release the pressure of life from the desserts that can relieve stress and the works of art that can comfort the soul.
This art linkage has opened a new beginning of the in-depth integration of Qianji and urban aesthetics and visual communication. In the future, Qianji will explore more ways to link art and life, so that art can penetrate into urban life through the public, enhance urban taste, and inject more vitality into urban culture.
Restoration of the "Shock Absorption" painting "Gentle Landing Cake"
Dialogue between food and art (from left: Lu Wei, Wang Xinyao, Chen Yongjin, host Deng Ji)
On April 27th, at the launching ceremony of the second phase of Qianji Art Farm's Artist Co-branded Baking Art Exhibition, discussions were held on topics such as how art can enter public life, how to make more young people pay attention to art, and the relationship between art and the city, opening a dialogue between food and art.
From left: Chen Yongjin, Wang Xinyao, Lu Wei and the original work
Group photo of the artists
Group photo of the media
Kengee Art Farm, the first Art Farm theme store in Qianji - let art become the yeast of life, is a theme store that is trying to combine with different art forms and launch new products and small art co-branded activities from time to time. This is the first image store after the upgrade of the Qianji brand. It is shaped like an artistic barn, allowing food, fields and art to be linked, using art and imagination as yeast to expand more lifestyle possibilities.
Fragile and sung
Kengee Art Farm店内图