On April 26, the New Great Wall Science and Technology Academy Assistance Program of the New Tea Drink Public Welfare Fund was launched in Beijing. Wang Peng, Deputy Secretary-General of China Rural Development Foundation, Li Xiaofan, Chief Operating Officer of Kamen, Huang Zhaotie, Public Relations Expert of Gu Ming, Liu Weiwei, Director of Public Affairs of Mixue Bingcheng, Han Jing, Head of Brand Promotion of Shuyi Yao Xiancao, Liu Xinliang, Director of Public Affairs Department of Shanghai Auntie, Cheng Hao, General Manager of Heytea Integrated Communication Department, Chen Yingjie, Brand Director of Yihetang, Lou Zhen, Head of Brand Image of Chayan Yuese, Lin Zicong, Head of 7 Fen Tian Public Welfare Department, Ma Jun, Director of Sweet Lala Brand Operation Center, representatives of Tea Baidao Enterprises, teachers from 10 science and technology academies and representatives of students in the village attended the event。
Picture: Group photo of all participants
Talent first, science and technology courtyard to help rural revitalization
High-quality talents are the core factor of new quality productivity, and rural revitalization is inseparable from the support of talents. As an "incubator" for new agricultural talents, the Science and Technology Academy provides new momentum for cultivating high-level applied talents in agriculture and promoting the revitalization of rural talents.
In 2023, the China Rural Development Foundation, together with China Agricultural University and other relevant universities, launched the "New Great Wall Science and Technology Academy Assistance Plan", and the New Tea Beverage Public Welfare Fund responded positively to help the development of high-quality agricultural talents. The fund is composed of 10 leading brands in the new tea beverage industry, including Tea Baidao, Ancient Tea, Honey Snow Bingcheng, Shuyi Yao Xiancao, Shanghai Auntie, Hey Tea, Yihetang, Chayan Yuese, Qifen Sweet, and Tianlala, bringing together the strength of the new tea beverage industry and taking rural revitalization and industrial assistance to agriculture as the core goal.
Wang Peng, Deputy Secretary-General of China Rural Development Foundation, mentioned in his speech: "The Science and Technology Academy will send graduate students majoring in agriculture to the front line of production, closely focus on the two goals of rural revitalization and agricultural power, do learning, solve people's livelihood, and continuously improve the service ability and level of "three rural" through the introduction of more scientific and technological strength and innovative resources. At the same time, as a base for talent training and scientific and technological innovation, it provides strong talent and technical support for the modernization of agriculture and rural areas. It is expected that the "New Great Wall Science and Technology Courtyard Assistance Plan" of the New Tea Beverage Public Welfare Fund will make greater contributions to promoting the high-quality development of upstream agriculture of New Tea Drink, promoting the integrated development of rural primary, secondary and tertiary industries, and improving the construction of rural agricultural talents through the platform of the Science and Technology Academy. ”
Photo: Wang Peng, Deputy Secretary-General of China Rural Development Foundation, delivers a speech
The integration of production and agriculture, the science and technology courtyard has achieved multi-point flowering
The upstream industrial chain of the new tea beverage industry is based on agriculture and animal husbandry, and has a deep relationship and emotional connection with the countryside. While they continue to polish their products and brands, they also actively practice public welfare in key areas such as rural revitalization and industrial assistance to agriculture, which fully reflects the industry responsibility and high sense of social responsibility of the leading enterprises of new tea drinks, and participates in and supports the New Great Wall Science and Technology Academy Assistance Program, which is a public welfare innovation measure of the New Tea Beverage Public Welfare Fund to further promote the high-quality development of upstream agricultural products in the new tea beverage industry, and is also an effective way to support the cultivation of rural scientific and technological talents and promote the transformation of rural scientific and technological achievements.
This year, the New Tea Beverage Public Welfare Fund supports tea and fruit science and technology courtyards, so that high-quality and stable supply of raw materials can provide assistance for the rapid development of the new tea industry. For example, Fujian Fu'an Black Tea Science and Technology Courtyard, Shaanxi Xixiang Tea Science and Technology Courtyard, Yunnan Pu'er Organic Tea Science and Technology Courtyard, Fujian Datian Oolong Tea Science and Technology Courtyard, Fujian Anxi Tieguanyin Tea Science and Technology Courtyard, Chongqing Youyang Tea Science and Technology Courtyard, Yongchuan Pear Science and Technology Courtyard, Shandong Licheng Strawberry Science and Technology Courtyard, Xinjiang Shihezi Grape Science and Technology Courtyard and Xinjiang Tumshuke Pomegranate Science and Technology Courtyard, focusing on fruit cultivation.
By supporting 10 science and technology academies in 6 provinces and 10 counties, college students can go deep into the fields, use new technology to upgrade and improve the quality of agricultural products, introduce innovative models to drive high-quality agricultural products to the market, and provide scientific and technological support for promoting the development of rural industries and helping rural revitalization.
Li Xiaofan, Chief Operating Officer of Carmen, said: "With the expansion of market capacity, the strength of core enterprises has been continuously enhanced, which has driven the growth of the industry's demand for agricultural products such as fruits, tea, and dairy products. Therefore, the new tea beverage brand has the responsibility to focus on rural revitalization, and we hope that through the 'New Great Wall Science and Technology Courtyard Assistance Program' of the New Tea Beverage Public Welfare Fund, it will truly provide assistance for the growth of young talents, improve the influence of public welfare communication, and improve the social identity of the new tea beverage industry, so that everyone can realize that a cup of tea has become a part of social life and a part of social responsibility. ”
Pictured: Li Xiaofan, Chief Operating Officer of Carmen, delivered a speech
Aiming at the countryside, the science and technology courtyard has become a practical stage
The foundation of sustainable rural development lies in the introduction and training of talents. The Science and Technology Academy introduces a group of high-level, high-skilled, and high-sentimental young talents, writes papers in the fields, opens up the "last mile" of science and technology to the countryside, and encourages students to study and solve practical problems in agricultural and rural development, serve the modernization of agriculture and rural areas, and cultivate rural revitalization talents who can stand down, retain their hearts, and take root.
Luo Liyong, a resident teacher of Youyang Tea Science and Technology Academy, said: "As tea science and technology workers and teachers, relying on the Science and Technology Academy, we will aim to cultivate high-quality applied talents, give full play to professional and scientific research advantages, and provide intellectual support and talent guarantee for accelerating the modernization of agriculture and rural areas. ”
Picture: Luo Liyong, a resident teacher of Youyang Tea Science and Technology Academy, gave a speech
Liu Jianye, a resident student of Shandong Licheng Strawberry Science and Technology Academy, said: "Being able to apply the knowledge I have learned to practice and help villagers solve problems makes me feel proud of being an agronomy student, reflecting our value as a resident student of the Science and Technology Academy, and I will continue to learn strawberry planting technology in depth in the future, constantly explore new planting methods and management models, and contribute to the development of the strawberry industry." ”
Picture: Liu Jianye, a resident student of Shandong Licheng Strawberry Science and Technology Academy, gave a speech
After the project was launched, a sharing and exchange symposium was held on site. Taking this opportunity, the student representatives in the village introduced the situation of the small courtyard, shared the experience of the village, and expressed their determination to contribute their youth to the cause of "agriculture, agriculture and agriculture". Wang Peng, Deputy Secretary-General of China Rural Development Foundation, and representatives of various enterprises of New Tea Beverage Public Welfare Fund also expressed their sincere care and hope for college students.
Pictured: Symposium of participants
The China Rural Development Foundation will exert its own cohesion and influence. Gather more social resources to invest in the "New Great Wall Science and Technology Academy Assistance Plan", mobilize more experts from scientific research institutions and universities to participate in the construction of science and technology courtyards, cultivate more young scientific and technological talents who "understand agriculture, love the countryside, and love farmers", and contribute more youth wisdom and scientific and technological strength to rural revitalization.
Figure: The New Great Wall Science and Technology Academy Booster Program of the New Tea Beverage Public Welfare Fund was officially launched