Qian reported Hangzhou real estate
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With the continuous change of the market, most sectors of the current new housing market in Hangzhou have no price inversion at all. It has become more and more difficult for developers to sell at a fixed price and sell at a fixed price as in the past.
Some developers choose to desperately add the quality of the distribution volume, hoping to improve the quality by doing addition, so as to keep the price. At the same time, some developers decisively sent parking spaces and sought to break through by reducing prices in disguise. So, what do homebuyers want more?
On the one hand, there is a disguised price reduction
On one side is the crazy volume quality
On April 26, a real estate project in the west of the city launched 50 sets of special rooms, which caused an uproar in the industry, after all, the discount promotion had only appeared in the suburbs before, and the popular sector was the first time. Its promotional poster reads "Unit price starts at 2".
The hardcover price limit of the project is 36,100 yuan/㎡, and the unit price of a set of 14-603 houses with the lowest price is only 29,037 yuan/㎡.
Compared with the direct price reduction of a real estate in Yuncheng, other real estate projects are more disguised price reductions, such as sending gold, sending parking spaces, sending decoration, and so on. In June last year, a real estate project in Lin'an District launched a promotional activity of "buy a house and get gold", buy 89 square meters and get 700 grams for free, buy 119 square meters and get 1000 grams free, which was once on the hot search. It just so happened that the domestic gold price was in an upward trend, and the owners who bought the houses at that time were lucky to enjoy a wave of dividends.
However, more disguised price reductions are to send parking spaces and decorations, such as Qiaosi and Weng Mei in Linping District, which have started to send parking spaces and additional packages since last year.
Compared with these "inflated" price limits, developers choose to reduce prices or reduce prices in disguise, while developers in other sectors choose to add to the project so that the product can match the limit price.
For example, as the first real estate to enter the market after the cancellation of the residential price limit, Yuhujing in the Jinsha Lake section of Xiasha has opened 235 houses for the first time, with an average hardcover price of 38,197 yuan/㎡. Compared with the price limit of 38,300 yuan/㎡ for other projects on sale in the plate, such as Zitang Garden, Langshi Lake, and Jinggao Mansion, the price is basically the same.
However, the hardcover delivery standard is 4,600 yuan/㎡, which is 600 yuan/㎡ higher than the installation standard of the limited price project, and the indoor configuration includes central air conditioning, floor heating, fresh air, living room and master bedroom background wall. The façade has a large area of glass with aluminum plate lines, and the public area is equipped with an underground clubhouse, including a heated swimming pool, a gymnasium, a yoga studio, etc. In other words, the Yuhu Realm has really done additions.
In addition to Xiasha, there are also new projects such as Gouzhuang and Shibei. For example, Greentown's Gouzhuang Haoyun Street TOD project, a gate is about 55 meters wide and 8 meters high, such as a high-end hotel, the overhead floor is made of a double-storey children's play area, and the public area configuration is comparable to a luxury project, but the hardcover price of the real estate is actually only a little more than 3 words.
A real picture of the gate of a real estate in Gouzhuang
Is the limit price a burden?
The reporter interviewed a number of developers
The price limit is a product of the special period of the property market. In June 2019, Hangzhou officially entered the era of "double limit". For a long period of time, the price limit has become an important basis for real estate companies to calculate profit margins and determine construction costs.
However, since last year, in addition to the four central urban areas, other urban areas in Hangzhou have successively lifted price restrictions. This also means that the price limit policy for many years will be gradually withdrawn, and the price of commercial housing will return to the era of developer pricing. After the price limit was lifted, Hangzhou has successively given birth to 13 commercial housing projects with no price limit.
In the past few years, due to the large price inversion, the allocation can be reduced at the same time, and the price limit can not be conceded, such real estate abounds. With the passage of time, there are fewer and fewer such real estates, and we must face the choice of "volume quality or volume price".
Source: Visual China
"It's best to keep the price, but you have to pay more in quality, after all, the initiative of buyers is getting bigger and bigger. The relevant person in charge of a local real estate company said.
There are also people in real estate companies who believe that many times they can only go with the market, and "both want and want" is a kind of idealism. "For example, in the rigid demand sector, buyers may be more sensitive to price, and from the sales side, more developers may choose price first. ”
As a home buyer, which do you want more?
Jiang Minhua
Yin Mengyi
This article is the original manuscript of "Qian Bao Hangzhou Real Estate".
Reproduction without permission is strictly prohibited
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