NetEase is involved in film and television, and it has directly hit the ceiling, focusing on a large amount and no money
In recent years, the adaptation of film and television dramas has become a craze, and the former online texts and game plots have been adapted into hit dramas, continuing to conquer the city in another dimension and gaining countless fans.
The popularity of adaptations has also greatly increased the IP value of the game industry - after all, popular games now spend a lot of time writing plot stories, and the time players invest in games will further strengthen their understanding of these plot stories.
In this case, game companies have become the "potential stocks" that are the easiest to get involved in the film and television industry and succeed.
Recently, many netizens have been swiped by the news of NetEase's involvement in the film and television industry. And unlike traditional film and television creation, NetEase not only ensures the exquisiteness of film and television dramas this time, but also focuses on a "large amount of fullness", so that everyone can watch it for free.
What helped NetEase achieve all this was its popular national-level MMO, the mobile game "Against the Cold".
The sound and picture quality of the mobile game "Against the Cold" is a ceiling-level existence in the game circle. Since its launch, this game has conquered the hearts of countless plot parties with its delicate and rich storyline, exquisite and brilliant cutscenes, and meticulous dubbing. It's no exaggeration to say that the plot of the game is not inferior to most Chinese animations.
For example, the mood quest "Chiling", which was launched not long ago in the game, is an extremely exciting suspense detective story. A high-ranking official with a high reputation dies of wounds in his room, while the murderer is nowhere to be found. After several days of meticulous investigation, the mystery behind this locked room murder case has finally been revealed. The whole story plot is comparable to Agatha Christie's "Murder on the Orient Express", which is addictive.
Moreover, "Chiling" not only has an excellent storyline design, but also the dubbing and animation are also top-notch. The Great Demon King Tan Jing and the winner of the Plum Blossom Performance Award of the Chinese Theatre Award Shan Wen both participated, and under the beautiful animation, players were able to appreciate the beauty of the national style that belongs to traditional Chinese culture.
The excellent audio and video quality makes the plot story of the mobile game "Against the Cold" comparable to "chasing dramas", and what is even more powerful is the unique "butterfly effect" mechanism in the game. The plot content in the game will have different branches and directions due to the differences in players' choices, and each choice of players will affect the whole body, which will have a profound impact on the subsequent plot.
The game's plot performance ability is so strong, and getting out of the circle has become an inevitable option. In order to better play the audio-visual advantages of the mobile game "Against the Cold", NetEase has specially launched a crew mode, through the built-in intelligent AI of the game, players only need to upload a video, so that the game characters can "learn" the action content and even expression effects in the video, so that everyone can easily make their own story content, and creativity will no longer receive any limitations.
After the crew mode was launched, it was well received by players, and many players with creative talent have started their own unique creative path in the mobile game "Against the Cold". Suddenly, the number of self-created film and television short dramas by players has skyrocketed, and they have gained countless fans on platforms such as Douyin and Bilibili. The use of the mobile game "Against the Cold" to make Guoman film and television has become a new trend.
The quality of the video and audio itself is top-notch, and with the unique AI crew mode, which activates the creative desire of tens of millions of players, NetEase's involvement in the film and television industry this time can be said to have directly hit the ceiling, what do you think?