On the stage of the Beijing Auto Show, Dongfeng Yipai once again became the focus. Following the well-received eπ007, on April 25, another masterpiece of Dongfeng Yipai eπ08 was officially unveiled and launched pre-sale, with a pre-sale price range of 20 to 250,000 yuan, which attracted the attention of many consumers.
With its 5002mm long body and 3025mm wheelbase, this new family smart large SUV provides passengers with an extremely spacious and comfortable riding space. At the same time, the eπ008 also provides two power options: pure electric and extended range to meet the needs of different consumers. In terms of exterior design, intelligent configuration, driving comfort and safety performance, eπ008 shows the ingenuity and high standards of Dongfeng Yipai, aiming to provide family users with a high-quality new energy vehicle choice.
With the announcement of the pre-sale policy, consumers can place an order for only 99 yuan from April 25 to May 31, and enjoy subscription benefits worth more than 10,000 yuan. This preferential policy has triggered a warm response from consumers. It is reported that the number of orders for eπ08 exceeded the 10,000 mark in just 5 hours after the pre-sale opened, which shows its popularity.
In the past six months, Dongfeng Yipai has successively launched two blockbuster models aimed at the mainstream market, and its efficient market promotion speed and strong brand influence are eye-catching. It is believed that eπ08 will further enhance the competitiveness of Dongfeng Yipai in the market and win the favor of more consumers for the brand with its excellent product strength and all-round performance to meet the family car scene.
eπ008: The new benchmark for large family SUVs, a high-value choice
Designed for the new generation of families, the eπ08 is not only an ideal partner for family travel, but also an intelligent car carefully built by Dongfeng Motor. The senior leaders of Dongfeng Motor Group Co., Ltd. said that eπ008 has profoundly responded to the all-round needs of modern families for automobiles, and is committed to building an intelligent, high-quality, safe, reliable and comfortable mobile home for users.
From the perspective of exterior design, the eπ008 shows the majestic posture and confident temperament of a large SUV. The body size reaches 500219721732mm in length, width and height, and the wheelbase is 3025mm long, providing ample interior space. Not only that, the vehicle is also equipped with high-end features such as zero-gravity seats, convenient and comfortable entry systems, seat massage and ventilation and heating functions, and dual-purpose mobile refrigerators, all of which are class-leading.
At the technical level, the eπ008 relies on the Dongfeng quantum architecture and is equipped with an efficient Dongfeng Mach E electric drive system. The efficiency of the electric drive assembly is as high as 94.5%, and the overall energy consumption in pure electric mode is surprisingly low at only 14.7 kWh/100 km, while the range in CLTC mode can reach 636 km. For the extended range version, it is equipped with the industry's first dedicated engine with a thermal efficiency of up to 45.18%, with an all-electric range of up to 210km, fuel consumption in the fed state is only 5.55L/100km, and a combined range of up to 1300km, achieving the perfect combination of performance and fuel consumption.
In daily use, the eπ008 provides a personalized cockpit experience, and the preset scene settings can be made according to the user's preferences and needs. With 6 front and rear screens in the car, full-scene voice control system, panoramic sound WANOS and rich audio-visual entertainment ecology, it can not only meet the various entertainment needs of family travel, but also provide convenient vehicle control functions.
In terms of safety performance, the eπ008 adopts a sturdy high-strength + energy-absorbing cage body structure, and is equipped with 6 airbags as standard, including a side air curtain that can protect three rows of passengers. In particular, it is worth mentioning that the battery cells of its Mach E power battery have ultra-high safety, without fear of puncture, extrusion, immersion and vibration, and all safety parameters far exceed the national standard.
It is expected that the delivery of the eπ008 will officially start in June this year. Compared with the main competitors in the market, it not only has a richer configuration, but also a more superior user experience, which will undoubtedly become one of the first choices for family users to pursue high-quality travel, and also make Dongfeng Yipai more confident and confident in the market competition.
A new star in the mid-to-high-end new energy car market, eπ007 shines at the auto show
At this auto show, together with eπ008, Dongfeng Yipai's first new energy masterpiece - eπ007 was unveiled. With its precise market positioning, application of cutting-edge technology and excellent product quality, this model has become a bright new star in the mid-to-high-end new energy car market. Since its official launch on March 14, the number of large quantities of the eπ007 pure electric version has quickly exceeded 10,000, which shows its popularity.
With the design concept of "Avenue to Simplicity", eπ007 perfectly combines fashionable styling with practical configuration, injecting a fresh wind into the dull middle and high-end new energy car market. Its unique details such as the electric rear wing, butterfly shadow light carpet, reversible instrument screen, etc., all reflect Dongfeng Yi's deep insight into the preferences of young consumers.
In terms of technology configuration, eπ007 also spares no effort. The eπ PILOT intelligent driving assistance system is standard on all models, as well as optional high-end intelligent driving assistance functions, such as "high-speed NOA pilot assisted driving" and "LAPA" memory parking, all of which make driving easier and more enjoyable. In addition, the only Dongfeng SOA intelligent cockpit in the same class, WANOS panoramic sound surround sound field, and the fastest intelligent interactive voice system in the same class, have raised the intelligent equipment to a new height.
In terms of power performance, the eπ007 benefits from the Mach E electric drive technology, and the rear-wheel drive version has a maximum power of 200kW, providing strong acceleration performance. At the same time, it is also the only model in its class to offer electric four-wheel drive, with a motor power of up to 400kW and a 3-second 000 acceleration ability, which is better than many luxury brands of high-performance sedans. The 50:50 golden axle-to-load ratio, ultra-low center of gravity and the careful tuning of the CTCC champion chassis team make the eπ007 outstanding in terms of handling stability and driving safety.
For such a model that performs well in appearance, performance and configuration, Dongfeng New Energy naturally has high hopes. Chen Hao said: "The eπ007 is a sharp tool for us to enter the mainstream market, and it will create a new competitive landscape in China's mid-to-high-end car market. "Judging from the current market performance, eπ007 is steadily moving towards this goal.
Dongfeng Yipai: The rise of new energy of central enterprises and the leadership of the mainstream market
Dongfeng Yipai, as the core brand of Dongfeng Group in the field of new energy, is rapidly emerging and becoming an important force in the mainstream market. The brand bears the heavy responsibility of Dongfeng New Energy's strategic transformation, and is also the main force to promote the group's sales growth. Driven by science and technology, Dongfeng Yipai pursues aesthetic texture, and always maintains the same frequency resonance with users to deeply understand and meet their needs.
What the mainstream market needs, Dongfeng Yipai carefully builds. The brand is committed to providing high-value new energy boutique cars with "outstanding and exquisite" for new middle-class users who pursue quality and comfort. This is not only a deep insight into the needs of users, but also the ultimate pursuit of quality life.
With the successive launch of the eπ07 and eπ08 models, Dongfeng Yipai has achieved comprehensive coverage of the mainstream market in just half a year, fully meeting the diverse needs of consumers in personal cars and family travel. This fast and accurate market layout demonstrates Dongfeng Yipai's keen market insight and strong product strength.
Looking forward to the future, Dongfeng Yipai will continue to work hard in the two major power fields of pure electric and extended range, compete head-on with mainstream new energy brands, and compete for a market share of 15-250,000 yuan. The brand firmly believes that only through continuous innovation and upgrading can it meet the high requirements and expectations of the mainstream market for products.
Dongfeng Yipai's high-value high-quality new energy vehicle route will have a profound impact on the new energy market. On the one hand, by providing excellent products and services, Dongfeng Yipai will promote the continuous prosperity and development of the new energy vehicle market, and on the other hand, through technological innovation and product iteration focusing on users' high-frequency rigid demand scenarios, Dongfeng Yipai will lead the market from simple price competition to higher product value competition, so as to create a better life experience for users.