Recently, Shenzhen, Guangdong Province launched the housing "trade-in" project, which houses can participate in the "trade-in" and how to operate?
Mr. Lai is one of the first buyers to come to the site to consult the project, and his family of four currently lives in a 20-year-old staircase, and the old house began to be put up for sale half a year ago. However, due to the lack of elevators and aging facilities, the sales in this community have not been satisfactory.
Mr. Lai, a home buyer in Shenzhen, Guangdong: I have been selling for more than half a year before and there is no movement. If they use the current form of "trade-in", they will focus on promotion, and it may be more efficient.
The "trade-in" project launched by Shenzhen to test the waters is to help buyers "sell the old and buy the new" through the model of intermediary cooperation. The customer who changes the house pays a deposit in the project, and can lock the intended house for 2 months, during which the contracted intermediary agency focuses on promoting the old house, sells the old house as soon as possible, and the customer signs the new house, and the transaction is successful. If the buyer's old property is not sold within two months, the developer will refund the buyer's deposit for locking the property, and the exchanger will not be liable for any breach of contract.
Hu Weiming, vice president of a real estate development group in Shenzhen, Guangdong: After the event started, there were about 300 batches of participants visiting, which was more than 20% higher than the daily number of visitors.
He Ling, marketing president of a real estate agency in Shenzhen, Guangdong: In 2 days over the weekend, we traded 7 sets, which is to take the "old for new" channel. The current conversion rate has increased by 50% compared with before.
The reporter learned at the scene that at present, for customers who trade in the old for the new, when selling the old house, the relevant intermediary stores not only accelerate the promotion through the mode of online and offline interaction in the city, but also give a certain degree of preferential treatment in commissions.
He Ling, marketing president of a real estate agency in Shenzhen, Guangdong: Our commission is about 1.2% on average, and the exchanger who takes the "old for new" channel, on the basis of the current commission, as a commissioned seller, will give him another 30% or even higher discount if he goes through this channel.
It is understood that at present, the first batch of 21 intermediaries and 13 real estate projects have participated in the "trade-in" activity. At present, the "trade-in" activity is mainly focused on commercial housing, and other property rights such as apartments are not included for the time being.
Article source: Reprinted by CCTV Finance
Image source: Reprinted by CCTV Finance
Editor: Wang Haoyi
Review: Huai Nan
Producer: Zhao Min, Zhong Xiao
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