In recent years, the overall sales of the domestic color TV market have shown a sluggish trend, but the sales of Mini LED TVs have reached a significant increase in 2023, an increase of more than 140% compared with 2022. Some professionals predict,Mini LED may be fully exploded this year,Become the key to breaking the color TV market。
As the first Chinese company to set foot in the field of Mini LED TV, TCL has continued to make efforts in Mini LED technology research and development in recent years, and this year it has released a collection-level Mini LED TV Q10K, a collection-level flagship Mini LED TV Q10K Pro and a true XDR high-quality Mini LED TV T7K and a number of new products such as the king bomb level Mini LED TV, which has accelerated the development process of domestic Mini LED products.
Constantly breaking through technical barriers, TCL leads the development of Mini LED TVs
As the world's leading color TV brand,TCL TV sales rank second in the world,Chinese brands rank first。 In 2018, TCL prospectively discovered the development potential of Mini LED products, and began to deploy all aspects of the Mini LED field by using the advantages of the company itself, and in 2020, TCL already has the most complete product camp and the strongest supply chain in China. From its own panel manufacturer TCL Huaxing to upstream semiconductor material suppliers, TCL has built a complete closed loop of the industrial chain. It is based on the strong supply chain advantages that TCL has been able to achieve efficiency and cost advantages in the R&D, production and sales of Mini LED products, so as to achieve the leading technology in the Mini LED industry.
Based on TCL's strong technical advantages,Since 2018,TCL has been the double champion of Mini LED TV sales and sales for many years,The market share is as high as more than 50%,It has become the first in the color TV market to use Mini LED products to achieve industrial upgrading。 It can be said that,TCL isMini LED"The first to enter the game、The earliest mass production、The most complete products、The strongest supply chain"The display factory,Occupy an absolute dominant position in the Mini LED category,It also plays a positive leading role in promoting the overall technical level of the color TV market and the optimization of the industrial structure。
Gather together to release a variety of Wang fried products, leading technology + king fried image quality leading the industry
In March this year, TCL took the lead in launching X11H and Q9K two new Mini LED TVs. X11H adopts 10,000-level partition technology, bringing master-level fine light control, rich and realistic picture details, and has won high praise from the industry;Q9K with excellent product performance and cost performance, sales exceeded 10,000 on the first day, setting a record for the sales of Mini LED TV products, and TCL's first battle in the Mini LED market won with excellent hot sales results. These two new products have effectively consolidated TCL's leading position in the Mini LED field, and also brought new technical ideas and inspiration to many friends in the color TV market.
4month21day,TCL Chengsheng chased and released three new products,Including the archival Mini LED TVQ10K、True XDRT7K and the only ultra-flagship TV product onlineQ10K Pro,These three new products have once again become the focus of the market with their ultimate picture quality and ultra-high quality-to-price ratio。
In order to meet consumers' high standards for image quality and quality, TCL has continuously increased investment in technology research and development, and has made comprehensive upgrades in six dimensions, including partition, brightness, halo control technology, color, sound quality and appearance, and innovatively developed the "global halo control technology" to further improve the halo problem of Mini LED, effectively enhance the user's perception, and make the new product have the product competitiveness of crushing competing products. With the official release of three new products, TCL's product matrix has been further enriched, and TCL's advantages in the field of Mini LED have been amplified, making it have a stronger dominance in the color TV industry.
With the rapid increase in consumer demand, the Mini LED market has become a cake that everyone covets in recent years. According to data from Aowei Cloud Network, by 2023, the number of brands in the Mini LED market has risen to 16. The continuous development of Mini LED technology will further breed market demand, and the competition in this track will only become more and more fierce.
However, TCL, which has taken the lead, already has a one-stop Mini LED full-link solution, and has an absolute advantage in technology and cost. It is foreseeable that even if there is an endless stream of entrants, in the end, TCL will still demonstrate the strength of the industry leader, walk at the forefront of the development of Mini LED technology, and become the ultimate winner of the Mini LED track in the first year of the outbreak of Mini LED.