"Where to go on May Day, have you booked it?" As the small long holiday approaches, the tourism market around the country ushered in a booking boom. According to Meituan data, as of April 24, the number of cultural tourism bookings (including scenic spots, accommodation, transportation, etc.) for the May Day holiday increased by more than 190% week-on-week, with Beijing, Shanghai, and Chengdu being the top 3 popular destinations in the country.
Looking at this year's trend, traditional tourist cities are still hot, long-term tourism such as loop and outbound tourism is popular, and multiple ways such as taste bud tours, travel photography, and finding niche destinations that have emerged in recent years also have fixed groups, which have become a popular trend in this year's May Day travel and tourism.
For many young people, the first choice for May Day travel is to go to a popular food city for a refreshing "taste bud tour". The data shows that Tianshui, Zhengding, Zibo, Taizhou and other cities featuring food have seen a significant increase in accommodation bookings. Taking Zhengding, Hebei Province as an example, in the past two weeks, the search popularity of "Zhengding Night Market" has increased by 13 times compared with the previous two weeks, and consumers aged 20-35 account for more than 6 percent.
Taizhou, Zhejiang Province is also a popular town for "taste bud tours". In the face of the upcoming consumption peak, many local restaurant owners are also full of energy. Located in the center of the old commercial street in Jiaojiang District, Taizhou City, "Old Taizhou" is a 14-year-old shop, the proprietress said, "Since the store has been on the must-eat list, there will be many tourists who come to check in for breakfast every holiday, so this year's May Day, such as dregs, cake cones, wheat cakes and other popular dishes will be prepared more." At the same time, Taizhou's first Fine Food Week will also kick off on May Day, bringing together Black Pearl restaurants, local star hotels, boutique restaurants and well-known snacks to bring a feast to citizens and tourists.
While enjoying the special food, travel photography represented by the "Hanfu experience" is also favored by more and more young people. On the streets of Luoyang, you can see tourists dressed in Hanfu everywhere, checking in and taking pictures in popular scenic spots such as Luoyi Ancient City and Luoyang City in the Sui and Tang Dynasties. In addition, immersive "travel dressing" experiences such as Quanzhou hairpins, Yanbian "Yanji Princess", and Handan Warring States robes are becoming popular, and many homestays or hotels have launched travel photography-related services to attract more tourists to book and stay.
On May Day this year, some tourists chose the strategy of "taking 3 days off and 9 days off", that is, taking leave or adjusting the holiday from April 28 to 30, and domestic long-term tours and loop tours continued to be hot. Traditional long-haul destinations such as Yunnan, Guizhou, and Xinjiang continue to be popular, and they have become popular destinations on May Day with seasonal flower viewing. Taking Kunming, Yunnan Province as an example, the "jacaranda" on the middle road of Jiaochang ushered in the full flowering period, attracting many citizens and tourists to check in the "sea of purple flowers".
Industry insiders pointed out that this year's May Day "small long holiday", not only the number of scenic tickets, hotels, and ticket bookings has increased significantly, but also the emergence of trendy games including taste bud tours, travel photography immersion tours, etc., which has greatly enriched the travel experience of tourists. The concentrated release of holiday travel demand will boost the consumption of life services in various regions to accelerate, expand and improve quality, and boost the continuous development of the economy.