Shaklee China grew by 18%, new Jiayou by 41%, new distributors by 119%, and social media-centric "direct sales" has become the source of performance...
Back on April 16, 2023, a year ago, at the Shaklee Hangzhou Gala, everyone in the audience was amazed that 120 Shaklee streamers reached more than 8 million people to know Shaklee!
On April 20, 2024, Shaklee Guangzhou kicked off with a high degree of success, and Shaklee's digital achievements were further extended and expanded.
At the Guangzhou conference, Shaklee released a new set of "digital" data to confirm this achievement:
In the past fiscal year, Shaklee China grew by 18%, new customers by 41%, new distributors by 119%, and community members by more than 74%.
This kind of performance is not easy to achieve in the current direct selling industry, and such a lead is not only in the data, but also in those shining "Jia Ren"...
Some people say that Shaklee is changing with each passing day, when a direct selling company gets the password of traffic and gets the blessing of traffic, the traditional direct selling marketing model has been completely subverted with Shaklee's innovation and the rise of traffic!
Shaklee's transformation in the past year can be concluded that the current direct selling industry, traffic has begun to "equal" performance!
In the new fiscal year, it will rise by another 18%
Every Shaklee event is a testament to the spirit of the Healthy Generation, and the same is true for the Guangzhou Conference, from the early morning cordless rope skipping to the hot YOLO opening dance, Shaklee China's General Manager, Yongfu Ran.
Roger Barnett, Chairman of the Board of Directors, expressed his affirmation and support for this excellent Chinese team in a video: "We have a very good Chinese team who continue to promote digitalization and expand our market reach. China's healthcare market will continue to grow, which means that Shaklee still has great potential, and digitalization will welcome more new players to Shaklee in the new fiscal year. ”
When it comes to new talents, the most direct result of digitalization for Shaklee is the huge growth of Jiayou and distributors, and in Ran's view for FY2025, the most important thing is still recruitment. "I believe 2025 is the best time. Ran Yongfu said, "Through several years of continuous precipitation, in the new fiscal year, the growth rate of recruitment and new personnel will reach a higher new height, and the performance will be locked in and increased by 18% on the basis of last year's 18%." ”
Ran Yongfu has a clear understanding of Shaklee's digitalization. "A lot of people are concerned about what Shaklee is doing right?"
Ran Yongfu said: "Digital reform is undoubtedly a prerequisite, but in the most difficult period of the crisis, Shaklee is extremely determined to continue to cultivate digital with the times, and it is through the precipitation of digitalization that Shaklee people continue to grow. Growth, which may be lacking in the direct selling industry, requires the continuous growth of the business and the people who work in the business, and now the people of Shaklee have an infinite desire for growth. ”
"That's what Shaklee is doing right, and if it's the right thing to do, we're going to continue to do it in the new fiscal year. ”
A different roundtable forum
At this Shaklee Guangzhou conference, the roundtable forum of young Jia Ren and business partners attracted the attention of "Tianwu Magazine", some of them are mothers, some are yoga instructors, and some are self-media V... They were lit up on Shaklee's platform and drove their own fan base.
They have a willingness to share, the courage to change and experiment, and pass on their experiences and experiences to more people, and this relaxed and open state has now become the norm for Shaklee people.
In the Shaklee family, users, sharers, and entrepreneurs enjoy the "all-round health" brought by their products and platforms.
Lovers are practicing to become a healthy generation, sharers are constantly practicing the steps of digitalization, live broadcasting, sharing, and drainage, and entrepreneurs are constantly moving forward on the road of recruiting more health anchors.
With a deep understanding of generations, Shaklee has been able to discover and engage more and more young people.
"Recruiting digitally is Shaklee's DNA, and the focus on complex nutrition and health awareness is not just a 'patent' for middle-aged and elderly people, but more and more young people are becoming more and more interested in holistic health," said Ran. They are just sharing, expanding, draining, and succeeding, which has become a new trend from direct selling in the traditional sense, which is also perfectly in line with the concept of 're-imagining', 'reshaping' and 'redefining' direct selling by Roger Barnnett, President of the World Direct Selling Association. ”
New products are launched, taking advantage of the momentum
Good products are the foundation of Shaklee's continued growth. At the Guangzhou Conference, Shaklee Collagen Peptide Powder Solid Drink was launched, adding a new dimension to Shaklee's age-free product line.
Enzymatic hydrolysis of small molecules, 1000 daltons of collagen peptides, addition of Bloomage Biohyaluronic Acid and addition of vitamin C, together to care for healthy skin, the enzymatic process with high extraction cost does not destroy the collagen structure, all-round quality escort.
From the VIVIX family, passion fruit γ-aminobutyric acid flavored beverages to collagen peptide powders, Shaklee products are designed to care for the body from the inside out, redefining age and living a youthful life.
Youthful from the inside out is not only the mechanism of action of Shaklee Collagen Peptide Powder Solid Drink, but also the best portrayal of Shaklee's FY2025 mentality.
Write at the end
Shaklee China has formed its own characteristics and advantages in the digital journey, and the "health anchor" with social media as the core has become the most cost-effective traffic, and everyone can become the best spokesperson for Shaklee!
The "direct selling model" with social media as the core has become the source of performance, such digitalization can enable the direct selling industry to abandon the rush for quick success, and the "Jia Ren" attitude of a hundred flowers conveys a truly healthy industry concept, which can keep direct selling away from chaos and "hot spots".
This is how Shaklee is changing, not only for Shaklee, but also for the direct selling industry!