"How to coordinate the rights and interests of the name of an intangible cultural heritage item when it is used by an entity or individual other than the protected unit or inheritor in commercial activities?"
On April 25, at the launching ceremony of the 2024 Xuhang Town Copyright Service "Six Advances" activity of "Traditional Watch Copyright Escort" and the Xuhang Town Intangible Cultural Heritage Copyright Protection Exchange Conference held in Xuhang Town, a legal seminar on intangible cultural heritage copyright protection was held in a warm atmosphere. The activity revolved around the theme of who moved my "intangible cultural heritage", and the discussants included lawyers, intangible cultural heritage staff, the person in charge of Xu Xing Straw Weaving Company, and the principal of Jiading Martial Arts School.
Xuhang has four intangible cultural heritages: straw weaving, steamed cakes, kites, and martial arts, and with the continuous increase in publicity efforts in recent years, the popularity of various intangible cultural heritage has gradually risen, and there are more and more copyright issues involved. Wang Zeyuan, the person in charge of Xuhang Straw Weaving Company, admitted frankly that he had seen a shop selling straw weaving on an e-commerce platform with the name of Xuhang intangible cultural heritage but no authorization, and the company was helpless against their behavior. Fu Jianqing, the principal of Jiading Martial Arts School, also faced the same confusion, and did not know how to protect the copyright of martial arts boxing methods and textbooks created by the school. In response to everyone's questions, the lawyer answered them one by one on the spot. At the scene, Xu Xingzhen signed contracts with Shanghai Junhe and Shanghai Mingzhi, and a team of professional lawyers will provide legal assistance for the protection of intangible cultural heritage copyright in the future.
In order to further deepen the copyright service work, Xuhang Town commended the advanced individuals and collectives in the town's copyright work in 2023, and launched the "Six Advances" activity of copyright services in 2024, which will expand the coverage of copyright publicity through "entering enterprises, rural areas, communities, parks, campuses, and networks". In addition, Fuhu Village, Qixin Community, and Straw Weaving Company have set up copyright service points, which will be committed to publicizing, promoting, and popularizing copyright knowledge in the form of publicity pages, lawyer consultation, and expert teaching.
The scene also debuted a series of stamps and postage stamps of Xuhang intangible cultural heritage, a set of 4 sheets, the covers of which were the IP images of Xuhang intangible cultural heritage "Xu Xiaoxian", "Xu Xiaomeng", "Xu Xiaowu" and "Xu Xiaonuo". The first batch of postcards has a total of 500 sets, which were designed by Xuhang Town and the post office, marking the transformation of another copyright achievement of Xu Xingzhen.
Correspondent: Min Huichong
Editor: Zhuo Mingxia