Xiaohaipress: In order to further do a good job in the publicity of public entrepreneurship services of the Shanghai Municipal Human Resources and Social Security Department, strengthen the linkage of urban areas, and improve service efficiency, on April 26, the 2024 "Haina Baichuang" brand promotion work conference was successfully held in U-CUBE Jing'an Creative Center. The entrepreneurship service staff of the municipal and district human resources and social security departments participated in the meeting, and at the same time, the event also invited guests from the Publicity and Education Center of the Shanghai Municipal Human Resources and Social Security Bureau and the Brand Activity Department of Jiefang Daily to carry out theme training.
2024 "Haina Baichuang" brand promotion work conference
Wang Wanfang, Chief of the Entrepreneurship Training Section of the Entrepreneurship Guidance Department of the Shanghai Employment Promotion Center, said: "Haina Baichuang" public service brand is an important publicity position for human resources and social entrepreneurship policies and services, and in the context of the new era, building an influential public entrepreneurship service brand requires the joint efforts of the urban area, constantly exploring innovative service models, further expanding online and offline service positions, and enhancing the brand influence of "'on' in Shanghai, Haina Baichuang".
Li Xiaojia, chief editor of the brand activities department of Jiefang Daily, as a special guest, shared with the theme of "Building New Media Quality Productivity in the New Era", explaining how the media can work around the center in this era of information explosion and technological innovation, highlight the main theme in propaganda and reporting, and give full play to the political direction, public opinion orientation, and The leading role of value orientation, we continue to carry out innovative exploration, make every effort to promote the in-depth integration and development of media, actively innovate communication forms, continuously expand communication channels, create new media productivity, and enhance the influence of news and public opinion.
Song Qifei of the Publicity and Education Center of Shanghai Municipal Human Resources and Social Security Bureau conducted publicity business training on the spot, explaining the platform, content and form of publicity of Shanghai human resources and social security departments, and how to integrate publicity through the integration of different types of media resources, and deliver the publicity content to the audience in various forms, so as to improve the publicity effect and expand the coverage of publicity.
At the meeting, Zhang Kaiyun, Entrepreneurship Training Section of the Entrepreneurship Guidance Office of Shanghai Employment Promotion Center, comprehensively reviewed the publicity work of "Haina Baichuang" in 2023, and elaborated on the work priorities and related requirements in 2024.
Experience sharing
In the exchange session of representatives of various districts, Li Jingxian, head of publicity business in Yangpu District, and Luo Fangjun, head of publicity business in Huangpu District, shared typical practices and characteristic experiences of publicity work in the district as representatives, which provided useful reference for all districts to do a good job in publicity work.
Finally, the entrepreneurship service staff of the municipal and district human resources and social security departments visited the U-CUBE Jing'an Creative Center. Accompanied by the representatives of U-CUBE Jing'an Creative Center, they visited the working space, shared meeting rooms and other places in the park, felt the exquisite design concept and strong innovation and entrepreneurship atmosphere of the park, and fully understood the operation mode, service content and settlement of the park, laying the foundation for further strengthening publicity and cooperation in the future.
After the event, the staff from all districts said that they benefited a lot from the meeting, and they will continue to give full play to the brand effect of "Haina Baichuang" in their future work, closely combine their respective regional advantages and characteristics, strengthen the cooperation and linkage effect between campuses, parks and communities, and further give full play to the influence of the urban public entrepreneurship service brand matrix, and serve the brand building of "'on' in Shanghai, Haina Baichuang".
U-CUBE Jing'an Creative Center
U-CUBE Jing'an Creative Center is a start-up office space operated by Shanghai Sochuang Business Consulting Co., Ltd., focusing on providing high-quality office space and humanized exclusive services for start-ups. U-CUBE continues to deepen its service level, and is committed to building a comprehensive service platform of "personalized customization + incubation acceleration + co-creation and sharing", accelerating the integration of innovation resources and empowering enterprises with high-quality development by promoting the operation model of combining innovation and entrepreneurship, online and offline, and incubation and investment.
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