Recently, the topic # Yu Donglai said that he planned to earn 20 million yuan last year and earned 140 million yuan # on Weibo hot search. According to Yu Donglai, the founder of Fat Donglai, Fat Donglai's planned profit last year was 20 million yuan, but the actual profit at the end of the year was as high as 140 million yuan, far exceeding expectations. This figure is outstanding in the retail industry, and even exceeds the net profit of many well-known listed companies.
Mr. Yu Donglai mentioned in the video that the treatment of Fat Donglai's employees is also very generous. By March 2024, after deducting social security, the minimum income of employees has reached more than 7,600 yuan, and the general salary is more than 8,000 yuan, and this figure is expected to continue to rise. He emphasized that the company will continue to improve the salary of employees, so that employees can share the fruits of the company's development.
Although Fat Donglai did not announce its operating income in 2023, according to Yu Donglai's previous estimates, Fat Donglai's annual operating income is about 10 billion yuan. Based on this calculation, Fat Donglai's profit margins have surpassed that of some of the larger retail companies, such as Yonghui Supermarket and Sun Art Retail. Behind this achievement, it is inseparable from Fat Donglai's excellent performance in commodity selection, refined management and employee quality.
Fat Donglai's performance growth is also due to its strong "traffic" attraction. In recent years, Fat Donglai has attracted attention for its excellent service, private label and unique marketing strategy. Especially driven by social media, Fat Donglai has become a check-in place for many tourists, attracting a large number of tourists from other places to shop. This traffic effect not only enhances the popularity of Fat Donglai, but also provides strong support for the company's performance growth.
Of course, Fat Donglai's success did not happen overnight. Its development is also inseparable from the efforts and wisdom of its founder, Yu Donglai. Yu Donglai seized the market opportunity in the early stage of his business, and gradually created a leader in the retail industry by continuously improving service quality and employee treatment.
In the future, with the intensification of market competition and the continuous change of consumer demand, Fat Donglai still needs to continue to innovate and improve its own strength to meet the challenges and opportunities of the market.