On April 25th, the 2024 Media Factory Exploration Day with the theme of Upward Spring was successfully held in Yuyao, Zhejiang. In the face of many media, Shuai Kang, who ushered in his 40th birthday, showed his young and energetic side to the outside world. Shuaikang's executives also took this opportunity to release a new market strategy, stimulate the vitality of the new, lay out the first- and second-tier and sinking e-commerce channels, and drive the new journey of Shuaikang with scientific and technological innovation with a younger attitude.
Since the prologue of spring, connecting the past and the next. With the help of media factory visits, sharing, seminars and other forms, this event conveyed to the media and the public that Shuai Kang is user-centric, people-oriented, and has a beautiful yearning for "making the home have the taste of love". Shuaikang has been focusing on the kitchen appliance industry for 40 years, and has always solved the cooking problems of users in "one meal", and paid attention to various usage scenarios of users from the "before, during and after" cooking. Shuai Kang has insight that with the improvement of the quality of life in recent years, the people have paid more attention to health needs, and will pay more attention to the health function of kitchen appliances, and will also be happy because of the friendly experience brought by health functions. This exchange meeting deeply discussed Shuaikang's keen insight into the user's pursuit of high-quality life behind the "kung fu of a meal", as well as the unremitting exploration and innovation of the new kitchen of national health.
Looking for spring, talk about the development of the industry
At the event, Pang Tingjie, executive vice president of Shuaikang Electric, as a representative of the organizer, expressed a warm welcome and thanks to the guests and media friends present. At the same time, he said in his speech that in the past 40 years, Shuai Kang has always solved the problems encountered by users in "one meal", and has been paying attention to various usage scenarios of users from the "before, during and after" cooking. In the future, with the strong support and witness of all media friends, Shuaikang looks forward to building a younger Shuaikang, a more professional Shuaikang, and a differentiated Shuaikang, so as to give consumers a more friendly full-scene experience of healthy kitchen appliances.
Cai Yi, vice president of Shuaikang Electric, elaborated on the brand charm and advantages of Shuaikang to the guests at the scene, and pointed out that under the problem of "one meal", Shuaikang uses the strategy of becoming a "healthy kitchen appliance expert" to continue to solve the social problem of "one meal", to carry the corporate mission of "technology for people, to create a healthy and beautiful life", and to convey the beautiful yearning of "making home more love". The effort of this meal is also the social value and mission of Shuai Kang's 40 years of existence.
Subsequently, in the high-level interview session, Xinhuanet, Southern Weekly, NetEase, Tencent, Sina and industry media had in-depth interaction with Pang Tingjie, Executive Vice President of Shuaikang Electric, and Cai Yi, Vice President of Shuaikang Electric. From different perspectives, the media representatives conducted in-depth discussions and exchanges with the senior management of Shuaikang Electric on issues such as market track layout, product core advantages, industry product and technology development trends, and brand concept elaboration. The two sides discussed the development trend and challenges of the kitchen appliance industry, and shared the experience and achievements of Shuaikang in market layout, product research and development, brand building, etc.
Step on the spring breeze and explore the future of China's intelligent manufacturing
In this media factory visit day, many media industry colleagues conducted an in-depth visit to the Shuaikang Healthy Kitchen Appliance Laboratory and Kitchen Appliance Factory. As an enterprise with 40 years of R&D and manufacturing accumulation of kitchen appliances, its strong brand influence, first-class R&D capabilities and profound brand culture have enabled Shuaikang to stand out among many brands, and has been awarded the "China's 500 Most Valuable Brands" for 16 consecutive years, always leading the development direction of the industry.
As an expert in healthy kitchen appliances, Shuaikang has the industry's most advanced healthy kitchen appliances laboratory and smart factory. Since its listing in 1998, the Shuaikang Healthy Kitchen Appliance Laboratory has undergone two upgrades, and now basically covers all the testing items of kitchen appliances, and is in a leading position in the industry. At the same time, the Shuaikang Healthy Kitchen Appliance Laboratory has also been recognized by the CNAS laboratory. Passing the CNAS supervision and review means that Shuaikang Healthy Kitchen Appliance Laboratory has national credibility. In addition, Shuaikang's intelligent factory also adopts the industry's advanced equipment and technology, equipped with a fully automated robot production line, realizes a high degree of automation and intelligence in the production process, accelerates the digital transformation of the industry through the construction and operation of the production base, comprehensively promotes the research of key core technologies, promotes the integration of manufacturing and technology, and strives to improve the quality and efficiency and core competitiveness of the Shuaikang brand. From creation first, quality first, health first, show the brand image of "healthy kitchen appliance expert" of Shuaikang.
Through this in-depth interaction, Shuai Kang demonstrated its professional strength and innovation ability in the field of healthy kitchen appliances to the media, and also gave the media a deeper understanding of Shuai Kang's brand concept and development strategy. The successful holding of this event has laid the foundation for the good cooperation between Shuaikang and the media, and also provided strong support for the development of Shuaikang in the field of healthy kitchen appliances. I believe that in the future, Shuai Kangding will be able to join hands with colleagues in the media industry to build a healthy new kitchen in China for more users and create a healthier, more comfortable and convenient kitchen cooking environment for people, taking the essential needs of users for the kitchen as the bull's-eye and driving with innovative technology.