Longjiang Township, Longling County, Yunnan Province is located in the northwest of Longling County, which has the tradition of breeding rice and fish since ancient times, and the green planting and breeding model of "rice + rice fish" is widely spread, and is known as the "hometown of fish and rice".
In recent years, with the help of the platform and carrier of Shanghai-Yunnan cooperation, Longjiang Township has learned from the advanced experience of Shanghai's rural revitalization demonstration villages, positioned Longjiang in the future with the "Land of Fish and Rice, Charming Longjiang" agricultural tourism town, and adhered to the work ideas of party building guidance, key focus, project driven, national participation, and joint promotion of revitalization, so that the fragrance of rice flowers in Longjiang can float to all parts of the country, and rural revitalization can improve quality and efficiency.
Party building leads, "confidence" is enough
Since 2016, Shanghai has provided assistance to Longling, industrial cooperation, employment assistance, consumption-driven, and talent exchanges, and the Shanghai-Yunnan cooperation projects have injected development vitality into the county's construction, especially rural revitalization. Longjiang Township seized the opportunity of Shanghai-Yunnan cooperation and studied and inspected a number of rural revitalization demonstration villages in Minhang District, among which Huizhong Village of Pujiang Town relied on the background of pastoral, water town and other resources to implement the development path of "agriculture, culture and tourism" integration. In response to the investigation and research, relying on the resource endowment of "one Longjiang view, half of Yunnan", combined with the advantages of geographical location and ethnic customs, Longjiang took Nonggang Community and Nongling Village as "pathfinders" to explore the integrated development of agriculture, culture and tourism, and actively applied for the Shanghai-Yunnan cooperation project of Nonggang Community and Nongling Village, and promoted the construction of rural revitalization demonstration sites with project construction.
The Shanghai-Yunnan cooperation project is coming, and a series of work such as land acquisition, project design, and on-site construction are also coming one after another. In order to ensure the smooth implementation of the Shanghai-Yunnan cooperation project and let every point of counterpart support funds be spent on the blade, Longjiang Township set up a special work team to be stationed in the Langgang community, and introduced the "past and present" of Shanghai-Yunnan cooperation in detail by holding a party member meeting, a household-head meeting, and a group leader meeting, comprehensively interpreting the construction benefits of Shanghai-Yunnan cooperation projects, dispelling the concerns of party members and the masses from the source, and allowing everyone to support the construction and implementation of Shanghai-Yunnan cooperation projects in their hearts. After the "foundation" was laid, the sense of "ownership" of the party members and the masses was further enhanced, and finally under the guidance of party building, the leadership of party members, and the cooperation of the masses, the land acquisition of 5.417 acres was successfully completed. Later, when the construction of the "Rice Field Park" involved land circulation, Longjiang Township also "concocted the same method", successfully signed 45 letters of intent for land transfer, and completed the land circulation of 48.9 acres.
Inada Park
The project gathers people, and the "popularity" is prosperous
In order to ensure that the construction of the Shanghai-Yunnan cooperation project in Nonggang Community and Nongling Village is not unconventional, the Party Committee and Government of Longjiang Township have organized cadres and party members of rural groups to visit Tengchong City, Mangshi and other places for inspection and study, and have repeatedly invited the Shanghai-Yunnan Cooperation Leading Group to Longjiang to "guide the maze".
After extensively soliciting the opinions and suggestions of party members and representatives of the masses and listening to the professional guidance of cadres aiding Yunnan, Longjiang Township clarified the construction idea of Shanghai-Yunnan cooperation project of Nonggang Community and Nongling Village, which should not only highlight the characteristics of Longjiang and retain the "local atmosphere", but also have the "foreign atmosphere" of popular elements of current project construction. Apply for 21 million yuan of counterpart support funds from Shanghai to complete the construction of a grain museum with unique Longjiang characteristics, a shared agricultural hut, a rice field plank road, a tea mountain plank road, a tea culture experience hall, as well as a tourist service center, an observation deck, a coffee house, and a Qingmu Garden rice field homestay that fit the popular elements of the times. The entire Shanghai-Yunnan cooperation project has completely retained the ethnic ancient charm and tea culture of the Dai village in Nonggang Community, further stimulated the potential of "terraced fields + rice + rice and fish" and "tea brand industry" in Longjiang Township, and let more people see the tourism charm of Longjiang Township of "appreciating the red mountains in spring, living in old shacks in summer, tasting rice and fish in autumn, and visiting Longjiang Lake in winter".
Tourists catch rice fish in the rice fields
Last year's "Eleventh" National Day, with the blessing and drainage of the Shanghai-Yunnan cooperation project, the first day of the 7th "Rice Flower and Fish Festival" in Longling and Longjiang was a live immersive performance, with more than 180,000 online viewers, and a total of more than 231,400 tourists during the event, a year-on-year increase of 106.6%. The most popular short video on the Douyin platform has been played more than 28.8 million times and liked more than 80 million times, and the popularity of the scenic spots with Longjiang Rice Field Park as the main body ranks fourth in the popularity list of Baoshan scenic spots.
The relevant reports of the "Rice Flower and Fish Festival" were published and broadcast by CCTV-1 "Evening News", CCTV-13 "News Live Room", CCTV-2, CCTV-17, Xinhuanet, Yunnan News Network and other mainstream media, so that the demonstration site of the Shanghai-Yunnan cooperation project in the Nonggang community was completely "out of the circle", and became a must-visit "Internet celebrity check-in point" when coming to Longjiang, and started the Longling chapter of "There is a life called Yunnan".
The masses increased their income, and the "joy" was surging
With the completion of the Shanghai-Yunnan cooperation project in Nonggang Community and Nongling Village, as well as the increasingly prominent social and economic benefits after completion, more and more people have seen the gratifying prospect of "Party Building + Shanghai-Yunnan Cooperation" in Longjiang Township.
Through a series of explorations of "Party Building + Shanghai-Yunnan Cooperation Project + Development and Expansion of Village Collective Economy", Longjiang's village-level collective economy has shown a good development trend of "sesame blossoming and rising". In the mode of "party organization + cooperative + farmer", the "I have a little field in Longjiang" paddy field adoption activity was carried out, which increased the income of the village-level collective economy by more than 280,000 yuan, and the Nonggang community and Nongling Village relied on the assets of the Shanghai-Yunnan cooperation project to adopt the combination of the party organization leading the cooperatives and the introduction of high-quality market entities to rent out the Qingmu Garden Rice Field B&B and the "Tea Culture Experience Hall", which is expected to increase the income of the village-level collective economy by more than 150,000 yuan per year.
Longjiang 10,000 acres of terraced fields
In addition, the development model of "party building + Shanghai-Yunnan cooperation project + rural tourism" has also made the "money bags" of some people bulge.
Since the construction of the Shanghai-Yunnan Cooperation Project in Nonggang Community and Nongling Village, it has led to the consolidation and upgrading of 53 rural households to develop new industries and new formats such as farmhouses, sales of special agricultural products, and rural specialty snacks, with an average annual income increase of more than 12 yuan, and 263 tea farmers in Nongling Village have achieved an average tea income of 15,200 yuan, providing 15 stable jobs nearby, and increasing the annual per capita wage income by more than 30,000 yuan. The 7th "Rice Flower Fish Festival" in Longling, Longjiang, which has just ended, in accordance with the idea of "1+N" that is, "one central activity venue, N activity sub-venues to jointly organize the festival", the main venue continued to carry out activities such as rice field immersive performances, Hemei Village Happy Run, villager village evening, bonfire party, fish catching competition, rice field music festival, rice field fireworks show and agricultural special product exhibition, e-commerce live broadcast competition, etc. Fishing competitions and other tourist-oriented experiential activities with tourists as the main body, and the two-level linkage of rural areas, have comprehensively improved the diversity of tourist experience in tourism festivals and attracted a large number of tourists to Longjiang to play.
According to statistics, during the event, more than 40 farmhouses sold more than 40 catties of rice and fish, drove the sales of rice, agricultural products and other formats to increase income, promoted the village-level collective economy to increase income by more than 10 yuan, and achieved tourism income of more than 42 million yuan, an increase of 37.6% year-on-year.
The dragon dance celebrates the harvest
With the help of the "east wind" of Shanghai-Yunnan cooperation, Longjiang Township has achieved a win-win situation of increasing the income of the village collective and generating income of the masses, so that the brand IP of the "Rice Flower and Fish Festival" has been continuously shaped and upgraded, and it has moved steadily on the road of rural revitalization.
Source: Minhang Today