From April 17th to 19th, the IFC2024 Exhibition was held at the China National Convention Center in Beijing. The conference brought together the world's top audiovisual industry giants, and comprehensively demonstrated the development trends and opportunities of the professional audiovisual industry. As a representative brand in the industry, AOC made a grand appearance with an unprecedented lineup of product technologies, solutions and ecological partners.
Taking this opportunity to IFC2024 the exhibition, PJTIME.COM had the honor to interview Mr. Wang Dong, General Manager of AOC Commercial Display China. Mr. Wang gave us an in-depth introduction to the innovation and development of AOC in the past year, as well as its future industrial development direction and trends, and explained his unique insights on the specific growth laws of the professional audiovisual industry.
Systematic collaboration is the key: technology aircraft carrier and ecological aircraft carrier
Mr. Wang Dong first introduced to us the participation of AOC in this IFC exhibition. Mr. Wang pointed out that in addition to bringing a series of industry-leading, world-premier and industry-first innovative products, such as OLED with touch interactive transparent display, COB micro-pitch LED, Kirin OS Xinchuang conference tablet, micro-frame high-definition commercial signage, ELED high-brightness digital signage, and variety strip screen, etc., AOC also focuses on creating three major scenario application solutions for smart display, smart office and smart retail. A total lineup of multiple application functions, dedicated software systems, etc.
At the same time, at this exhibition, AOC further highlighted its "ecological partner team". During the exhibition, strategic cooperation agreements were signed with Kylin Software, Beijing Little Bird Technology, YCD, etc., to jointly promote the supply innovation and market development of professional display and application software, information and innovation products, processor and signal control products, and digital signage application scenarios. At the exhibition, AOC's smart business display also made a wonderful appearance at the booths of many ecological partners such as SHURE, Pegasus, Bangyan, Andas, etc., demonstrating the comprehensive strength of AOC from product technology aircraft carrier to ecological partner aircraft carrier.
In this regard, Mr. Wang believes that the application of professional display and professional audio-visual products has entered the deep water area of "systematic collaboration" in the era of intelligence. A wide range of product capabilities and ecological capabilities, just like people's left and right hands, must be grasped with both hands, and both hands must be hard, in order to create a real "fast, good and saving" experience value for application customers.
"System Collaboration in Products, Solutions, Partner Ecosystems, and Smart Environment...... This is a process of continuous upgrading of dimensions, and it is also a process of continuous accumulation and qualitative change of enterprise competitiveness and strength! It is a great honor that AOC Commercial Display relies on keen market perception, strong R&D innovation and a confident and excellent sense of historical mission to once again walk in the forefront of the industry.
In particular, as for how to achieve more systematic collaboration in smart application scenarios, Mr. Wang pointed out that "integration has become the pain point that customers are most concerned about". For example, in the socialization practice of smart retail, how to integrate the innovative applications that have emerged, such as information release solutions, cloud store inspection solutions, store food expiration management, shopping mall shopping guide solutions, intelligent conference audio and video, into a comprehensive system that goes beyond simple products, solutions and single-dimensional business applications, and then completes industry-based digital upgrading and intelligent empowerment for a customer, which is one of the core innovation directions of AOC and a typical competitive advantage.
"It's not about looking at the test indicators or whether the organs are normal, but the overall health concept and overall health concept - this kind of thinking is also applicable to the value mining of customers in the audio-visual industry in the era of intelligence: that is, to open up the eight veins of the customer, rather than a simple digital transformation at one point. In this regard, AOC commercial display is to do a double aircraft carrier of "comprehensive commercial display technology" and "systematic ecological integration".
Drill down into the scene to discover and develop new value in the details
If building a technical aircraft carrier and an ecological aircraft carrier is the narrative logic of the "big" AOC commercial display, then the "in-depth discovery" ability in key scenarios is the accurate embodiment of the "micro" of AOC commercial display.
Mr. Wang said that AOC has always adhered to the guidance of consumer needs, continuous research and innovation, and launched better and more efficient products to meet the diverse and personalized needs of consumers. For example, in the past two years, "there has been an obvious demand adjustment in the interactive conference tablet market", and in this regard, AOC's plan is to "grasp the pain points of customers" and realize the transformation and upgrading of the supply side: that is, from a single interactive tablet conference solution to a differentiated and multi-dimensional conference intelligence "optional combination package".
On the one hand, from the perspective of market demand, under the trend of digitalization and intelligence, enterprises have higher and higher requirements for conference systems. It not only needs to meet the basic display and communication needs, but also needs to have functions such as data analysis and intelligent recommendation; AI technology can further improve the communication efficiency of the meeting by realizing functions such as speech recognition and automatic translation through artificial intelligence technology; the collection and analysis of meeting data through big data technology can help enterprises better understand the meeting effect and optimize the meeting process; and even connect and link with other intelligent systems of the enterprise to form a value organism. This has transformed the equipment and facilities of the conference room from simply serving meetings to helping enterprises make better decisions and manage comprehensively. -- The value dimension, application width, business fineness and depth have all undergone qualitative changes, and of course, the level of technical support as a supply side has also undergone qualitative changes.
On the other hand, the need for audiovisual equipment for the main body of the conference has also diversified. For example, the LED all-in-one machine will become one of the important devices in the future conference scene, and can be selected and iterated on the integrated interactive platform to support writing, annotation, multimedia entertainment, network conferencing, video and audio, AI and other functions. Another example is the launch of conference tablet large-screen products, LCD conference display breaks through the dimension of simple interactive tablet and realizes differentiated and hierarchical supply. ......
The opportunity comes from exploring the penetration of wisdom in various scenarios
Through insight into the differences in the needs of industry customers, AOC has launched conference products with more functions, differentiated configurations, and different technical categories, so as to meet the rapidly changing and personalized market demand through perfect product value, professional solutions, and rich and differentiated optional packages, and help enterprises and even the entire business and cultural scene realize intelligent collaboration and upgrade empowerment of full-scene office. "Of course, we also won more orders and shares!"
"In the era of wisdom, understand the similarities and differences of customer needs, AOC is at the forefront of the industry!" Mr. Wang pointed out that the gene of AOC is "change according to demand", through communication and cooperation with customers, improve the independent innovation and core competitiveness of products, explore the gap in the market, seize the opportunity for growth from the different applications, and then realize the high unity of enterprise value, social value and mission of the times. "In the competition, constantly improving the product matrix and improving product quality is the key factor to win the market. ”
In Mr. Wang's view, the penetration of smart display in various scenarios will have a process from "initially solving the existence of something" to "deeply integrating different business details of different customers" in the future. This is a "micro upgrade" process that the commercial display industry must deal with. Especially in the future, with the development of "popularized" smart commercial display applications, how to achieve "more accurate" business matching is one of the growth pain points of application landing.
This is also the original intention of AOC to build a technical aircraft carrier and an ecological aircraft carrier, strive to continuously expand the boundaries of solutions, and consolidate the supply fundamentals in the fields of display, display and control, software and information innovation in different segments. "The yield of nuclear weapons and the accuracy of snipers", only such a future commercial display can truly "seamless ubiquity" in a smart society.
Embracing the future and facing challenges, AOC has always been a flag bearer
In the interview, Mr. Wang did not shy away from the "troubles" in the growth of the commercial display industry. For example, the trend of popularization and price decline, comprehensive intelligence, the risk of security risk control and integration compatibility that may be brought about by AI, and the market involution pressure brought about by three-dimensional and full industry competition...... Wait a minute.
In this regard, Mr. Wang believes that "there seem to be many problems, but they represent huge market opportunities". Because, only in the high-speed development of the industry, there will be more industry problems to solve, only under the continuous iteration and progress of the industry, there will be new problems emerging - "the young Werther sees troubles, but this is the embodiment of the vitality of the teenagers' vigorous growth."
For example, the decline in the price of LED screens has affected profit margins, but this is not the basis for its application to be more popular; AI applications such as large models will inevitably bring more considerations for data and information security, but it also means that data applications have created more value and promoted the expansion of commercial display product applications......; Solving problems in development through continuous innovation is a natural selection process for advantageous enterprises."
Therefore, AOC's answer is to achieve more innovative, cutting-edge, and professional new products, solutions, and value upgrades through the continuous deployment of new technologies, new applications, new equipment, and new ecosystems, so as to accumulate strength in advance in the market segment, occupy a position in the macro ecology, and seize the incremental market in the future. "The history of AOC is the history of growing and becoming stronger in the red sea competition", Mr. Wang said that AOC is not only not afraid of the "problems" in the rapid iteration process of the industry, but the solution of these problems will complete the growth of AOC: "We like to solve problems, we are used to solving problems, and we are successful in constantly solving new problems."
Postscript: Mr. Wang Dong believes that the general trend of the development of the professional commercial display industry is clear, that is, "the future of smart display is everywhere". However, its development path will inevitably have a "spiral" process. Among them, only by insisting on innovation, guarding the original intention of quality, and being highly consistent with the ecology and customer value, can we win the future. This is also the path that AOC, a giant aircraft carrier, is taking!