"Where to go on May Day?", "May Day Treasure City Recommendation", "Seeking Sichuan West Ring Road Travel Guide"......
This May Day holiday, the travel market around the country ushered in a booking boom. According to Meituan data, as of April 24, the number of cultural tourism bookings (including scenic spots, accommodation, transportation, etc.) for the May Day holiday increased by more than 190% week-on-week, with Beijing, Shanghai, Chengdu, Chongqing, Xi'an, Changsha, Guangzhou, Wuhan, Nanjing, and Qingdao being the top 10 popular destinations in the country.
With the popularity of travel, traditional tourist cities continue to be hot, long-term tourism such as ring lines and outbound tours are popular, and taste bud tours, travel photography, and finding niche destinations that have emerged in recent years have become popular trends in this year's May Day travel and tourism.
"Taste bud tour" and "travel photography" ...... New trends continue to be hot
Hundreds of stalls are neatly arranged, and the signboard light boxes are lit up in colorful light, and visitors stop in front of the different stalls to wait for the special snacks to be plated. This is the Hebei Zhengding small commodity night market that has recently become popular on the Internet, driving the city's May Day tourism boom. "We are going to Zhengding on May Day, and we can also visit the ancient city to shoot Hanfu after eating delicious food, and the local consumption is relatively cheap. Ms. Zhang, a tourist from Beijing, said.
Zhengding Night Market Source: Dianping users
On May Day this year, the "taste bud tour" to a popular city to eat and drink is becoming a popular choice for young people to travel during the holidays.
According to Meituan's data, accommodation bookings in cities such as Tianshui, Zhengding, Zibo, Taizhou, Liuzhou, Chaozhou, and Yanji have increased significantly. Taking Zhengding as an example, in the past two weeks, the search popularity of "Zhengding Night Market" has increased by 13 times compared with the previous two weeks, and consumers aged 20-35 account for more than 6 percent, and "Zhengding Night Market Food" and "Zhengding Night Market Accommodation" have become high-frequency search keywords.
Taizhou, Zhejiang Province is also a popular town for May Day "taste bud tour". According to Meituan data, as of April 24, the number of travel bookings for accommodation and tickets during the May Day period in Taizhou increased by more than 220% week-on-week. Deep-fried chicken fir mushrooms, smoked fish...... Taizhou's first Fine Food Week gathers Black Pearl Restaurants, local star hotels, boutique restaurants and well-known snacks, which will bring a feast to citizens and tourists during the May Day period.
In the face of the upcoming consumption peak, many restaurant owners in Taizhou are also full of energy. "Old Taizhou" is a 14-year-old store located in the old commercial street in the center of Jiaojiang District, Taizhou City, and the whole store is preparing for the May Day consumption peak. The proprietress said, "Since the store has been on the must-eat list, many tourists will come to check in for breakfast every holiday, so this year's May Day, such as bad soup, cake cone, wheat cake and other popular dishes will be prepared." ”
Taizhou Dianping's "Must Eat List" restaurant Aunt Tang's famous snacks. Photo: Zhang Wen
Not only is it a special food city, but the overall catering industry across the country will also usher in a wave of business peaks during the holiday. According to Meituan's "reservation" data, the cities with the highest popularity of restaurant advance reservations during the May Day period are Shanghai, Beijing, Nanjing, Hangzhou, Tianjin and Chengdu. In terms of categories, in addition to traditional popular cuisines such as hot pot, Cantonese cuisine, Western food, and Japanese cuisine, the number of reservations for special local dishes such as Jiangsu, Zhejiang, Beijing, and Sichuan cuisine has increased significantly.
While enjoying the special food, the travel photography represented by the "Hanfu Experience" is integrated into the holiday play, which is favored by more and more young people. Meituan data shows that since April, the search volume of "Hanfu makeup" has increased by 136% year-on-year, with Xi'an, Luoyang, and Suzhou ranking among the top three search popularity.
On the streets of Luoyang, you can see tourists dressed in Hanfu everywhere, checking in and taking pictures in popular scenic spots such as Luoyi Ancient City and Luoyang City in the Sui and Tang Dynasties. "We originally had an auto repair street, but now all of them have been converted into Hanfu shops, and we are very popular here in March and April, and it is estimated that there will be more tourists on May Day. The owner of a Hanfu shop near the ancient city of Luoyi said. According to Meituan data, as of mid-April, there were nearly 2,000 Hanfu-related stores in Luoyang alone.
Luoyang is full of tourists dressed in Hanfu. Photo: Li Mo
With the popularity of travel photography, not only Luoyang, but also immersive "travel dressing" experiences such as Quanzhou hairpins, Yanbian "Yanji Princess", Handan Warring States robes and other immersive "travel dressing" experiences are booming, and many homestays or hotels have launched travel photography-related services to attract more tourists to book and stay.
The spelling mode brings fire to domestic and foreign long-term tours
On May Day this year, some tourists chose the strategy of "taking 3 days off and 9 days off", that is, taking leave or adjusting the holiday from April 28 to 30, domestic long-term tours and ring tours continued to be hot, and outbound travel also ushered in a boom. "During the May Day period, we mainly focus on long-term travel routes in Sichuan. This year, the Jiuzhaigou and western Sichuan routes are very popular, and accommodation along the line is basically difficult to find. A travel agency in Sichuan said.
According to Meituan data, Xi'an and Chengdu are popular starting cities for Northwest and West Sichuan ring tours, and the popularity of May Day cultural tourism bookings ranks among the top 10 in the country. In terms of outbound travel, overseas accommodation bookings peaked earlier than last year, with "Hong Kong and Macao" still being the most popular destinations, and "Japan and South Korea" bookings increasing significantly year-on-year, surpassing "Singapore, Malaysia and Thailand" in popularity. According to reports, the platform selects ultra-low-cost hotels in many popular destinations around the world for users through price comparison three times a day.
It is reported that the Sichuan Niubei Mountain Scenic Area has recently officially announced the first hiking and climbing route, and the "Qingyun Road" has been officially opened. The trail is located in the Qiankun Mountains, allowing visitors to enjoy magnificent scenery such as the Gongga Snow Mountain. "It takes about 4 hours from Chengdu to reach the Niubei Mountain Scenic Area, so it's best to book your accommodation in advance on Meituan, and May is the most suitable time to travel. Tourists shared on Dianping.
In addition, traditional long-haul destinations such as Yunnan, Guizhou and Xinjiang continue to be popular, and they have become popular destinations on May Day due to seasonal flower viewing. Taking Kunming, Yunnan Province as an example, the "jacaranda" on the middle road of Jiaochang ushered in the full flowering period, attracting many citizens and tourists to check in the "sea of purple flowers". In addition to Jiaochang Middle Road, places like Chuncheng Road, Jacaranda Theme Park, and Baohai Park are all popular places recommended by netizens.
Kunming jacaranda Source: Dianping users
In response to the high popularity of accommodation in popular cities for May Day tourism, according to reports, from April 15th to May 7th, Meituan B&B launched "0 yuan in popular cities" in 40 cities such as Chongqing and Changsha, and users can randomly get a free homestay invitation by searching for "free stay" in the Meituan App; The Meituan B&B Landlord Collection List provides fresh travel inspiration for users who travel on May Day, and also helps high-quality listings get more opportunities to showcase.
Industry insiders said that this year's May Day, not only the number of scenic tickets, hotels, and ticket bookings has increased significantly, but also trendy ways to play including taste bud tours, travel photography immersion tours, etc., which have greatly enriched the travel experience of tourists. The concentrated release of May Day travel demand will boost the acceleration, expansion and quality improvement of consumption in the life service industry in various places. Insights into consumption trends during the May Day holiday: Taste bud tours and immersive travel photography lead the new trend of travel