Put "China's first liquor well"
Build "China's first liquor scene"
Li Houqiang
Mr. Ma Shitu is a great revolutionary, a famous calligrapher, an outstanding writer and a poet, and is the pride and cultural landmark of Sichuan. Why do we want to study Ma Zhitu today? Because Ma Zhitu is a huge book or even a library, which is worthy of our in-depth, careful reading, and frequent reading. The study of Ma Zhitu is to find the growth law of outstanding talents, and it is to hope that more Ma Zhitu-style characters will emerge. The purpose of studying Ma Shitu is to learn from his ways and methods of being a man and doing things, establish a correct outlook on life and values, and serve the people wholeheartedly. The purpose of studying Ma Zhitu is to care about and support the economic and social development of Sichuan as he did, and to work together to write a good chapter of Chinese-style modernization in Sichuan.
Ma Lao knows liquor, is familiar with liquor, and is particularly concerned about the development of Sichuan liquor industry, and he has formed an indissoluble bond with Wenjunjing liquor in Qionglai, Sichuan.
Mr. Ma Shitu is writing the word "Fu".
Brewing well water is the best. Wenjun Well, which has both the quality of "well water" and the name of "Wenjun", can be described as the best choice and can be called the crown of China's well springs. The well is located in Qionglai City, Sichuan Province, is an ancient well with a history of thousands of years, according to legend, it was dug in the Western Han Dynasty, more than 2,000 years ago. In the meantime, it not only witnessed the legendary love between Zhuo Wenjun and Sima Xiangru, but also became the preferred water source for brewing fine wine with its clear, sweet and pure water. Wenjunjing Liquor is made with this mineral-rich well water as the core, selected high-quality sorghum, wheat, corn and other raw materials, integrating modern advanced brewing technology and the essence of traditional craftsmanship, and going through multiple rigorous processes. The wine has a crystal clear body, rich aroma, mellow taste and long aftertaste, which has won the favor and praise of the majority of consumers.
Qionglai Wenjunjing (photo by Feng Rongguang, source: Chengdu Daily)
Ma Lao has a special affection for Wen Junjing, and has visited him several times, and vividly depicts Wen Junjing in his personal creations. In his novel "Ten Tales of the Night", he skillfully integrates Wen Junjing into the narrative background, and vividly shows the customs and rich historical and cultural heritage of Sichuan through the delicate portrayal of the well and its surrounding environment. Not only that, Mr. Ma Shitu also went to Qionglai Wenjunjing and tasted the fine wine here, and gave high praise to the mellow aroma and unique flavor of the fine wine here. In 2003, Ma Lao splashed ink and inscribed the praise of "China's first liquor well" to express his high affirmation of the quality of Wenjunjing liquor.
Mr. Ma Shitu's calligraphy style is unique, with strong pen power and majestic charm, showing the righteousness of Haoran, which reflects the excellent quality contained in the "No. 1 Chinese Baijiu Well".
Ma Laote's inscription for Wenjunjing "the first well of Chinese liquor" is not only a high recognition of the quality of Wenjunjing liquor, but also an encouragement for the inheritance and development of Qionglai liquor culture. In particular, he also wrote the time (May of the year of Guiwei), the age (eight or nine Weng), and signed the Ma Zhitu book (seal), which is undoubtedly an authoritative certification and "guarantee endorsement" of the quality of Wenjunjing wine. Ma Lao did not have many inscriptions for liquor, such as Wuliangye in Sichuan, but he made an exception for Wen Junjing, which shows his extreme trust and high attention to the Wen Junjing brand, reflecting the heroism of revolutionaries, the pride of writers, the pride of calligraphers, and the boldness of great poets. Since then, the reputation of "China's first liquor well" has spread far and wide, and Wenjunjing liquor has become famous all over the world.
Mr. Ma Shitu wrote an inscription for Wen Junjing: The first well of Chinese liquor (Source: Fang Zhi Sichuan)
Ma Lao's move is actually a hope for the Sichuan liquor industry, encouraging it to forge ahead and climb the peak. We should bear in mind Ma Lao's ardent expectations and unswervingly build "China's first liquor well" into "China's first liquor scene".
What does "jing" mean? The original meaning is daylight, which means the sun. Such as: Jingxi (dusk; It's dark); Jingwei (Sun and Star); Jingxi (the sun slanted westward). 景, which means scenery, scenery. Such as: Ten Views of West Lake; Jing Er (landscape painting); Scenery (scenes at different times); Jingcheng (Qingming scenery); Scenery (the taste born from the scenery); Jingyu (the text that describes the scenery in the poem); Landscape (landscape); Autumn; Evening scene; night view; Set. Jing, which represents time, such as: Jingke (time); Jingguang (time, light); Jingmai (too late, outdated); Jingdan (refers to the day of the winter solstice). Jing, which means admiration and admiration, such as: Jingfu (admiration and convincing); Jingqi (admiration of enterprises); Jing Fu (old Fu, retinue); Jing Cong (metaphorically closely followed); Jing Pei (admiration and admiration). Jing, which means tall, "the one who sees the stars, the big stars also", such as: Jingxing (noble and bright virtue); Jingwang (lofty prestige), Jingye (great honor, mostly referring to the throne); Gyeongbok (Daifuku); Jingshan (大山; Alpine); Jing Gong (大功); Jingyuan (vast territory. Jing, which means auspicious, such as: Jingguang (Ruixiang's phosgene, also refers to kindness); Jingyun (Ruixiang's clouds); Jingrui (auspicious sign). In short, "Jing" contains the rich meanings of sunshine, time, admiration, tallness, and auspiciousness. The first scene is to do the best, to be the first-rate, to become a famous enterprise, China's famous wine!
We must thoroughly implement Xi Jinping Cultural Thought and Xi Jinping Economic Thought, vigorously promote scientific and technological innovation, take the initiative to embrace new quality productive forces, carry forward excellent traditional culture, boldly reform, and build new production relations.
Winemaking belongs to the secondary industry, tourism belongs to the tertiary industry, industrial tourism will organically combine the two, which is not only the cross-border extension of industry to tourism, but also the product of tourism to industrial integration.
In accordance with the principle of aesthetics, we should vigorously transform the ecological environment of production, turn the factory area into a scenic spot, and the production line is the scenic line, develop industrial tourism, and promote the deep integration of tourism and industry, agriculture, science and technology and other industries, so that the stiff and rough factory will become gentle and delicate because of the culture, and truly create "the first scene of Chinese liquor".
Qionglai, surrounded by mountains, the climate of the cliff valley is unique. After hundreds of millions of years of sand filtration mineralization, the yellow mud cellar pond is enriched with microorganisms and aroma substances, constituting excellent temperature, humidity, wind speed, sunshine, altitude, soil composition, grain quality, water quality, winemaking technology and other "golden nine degrees" wine genes. Qionglai is located in the world's 30 degrees north latitude golden liquor belt, located in the basin natural fermentation tank, backed by the mega central city of Chengdu, is the country's largest liquor base liquor supply, once accounted for more than 70% of Sichuan original liquor, known as "China's original liquor hometown" and "the world's fine wine characteristic production area". However, in recent years, the brand and culture have not been built enough, and they have fallen into the embarrassing situation of making wedding dresses for others. Qiongjiu is really a good wine, but it is nameless wine, and good wine is not sold at a good price. This is the "Qiongjiu Dilemma" or "Qiongjiu Curse". The fundamental reason for the phenomenon of "Qiongjiu dilemma" is that "small farmers have a strong sense of consciousness and lack of innovation"; a small wealth is peace, and money is happy! Lack of a big vision, big ambition, grandeur, and great strength! Qiongjiu urgently needs the emancipation of ideology and identity, adjusts its development strategy, and builds its own characteristic brand. The government and the market have made simultaneous efforts to make more efforts in environmental policies, brand building, cultural excavation, flag bearer training, craftsman training, and carrier construction. Bundle the Chengdu metropolitan area and the Chengdu-Chongqing Economic Circle, turn the "base liquor export production area" into a "famous liquor supply highland", and promote the transformation of high-quality liquor resources into a famous liquor brand.
Qionglai City District (photo by Zhang Chaoyun, source: The Paper)
The Qiongjiu brand relies on cultural support. A song of phoenix seeking a phoenix, a thousand years of Wenjunjing. In 2006, when Wenjunjing was being repaired, Qionglai specially invited Mr. Ma Shitu to write "Phoenix Seeking Phoenix" and engraved it on a heart-shaped stone, which still stands at the entrance of Wenjunjing Park. In the rich traditional culture of Qionglai, Wenjunjing culture is more unique, not only the earliest origin, the most far-reaching influence, but also derived from the Southern Silk Road culture, Qiongjiu culture, guqin culture and other diverse cultures, and the South Silk Road culture further derived from the ancient town culture, Qiongyao culture, Qiongcha culture. After more than 2,300 years of precipitation, Wenjunjing culture has nurtured the historical elegance of a city and nourished the spirit of the times of Qionglai people.
"Phoenix Seeking Phoenix" written by Mr. Ma Shitu
We also need to conscientiously study and widely publicize the inscription "Inscription Junjing" made by Mr. Guo Moruo in October 1957:
When Wenjun was in power, it was like a cleaner. Resistance against feudalism is the forerunner, and good stories have been passed down through the ages. It will be a hanging, and the water in the well will be taken at its discretion. It is used to cook tea and cleanse the dust, and it is very easy to understand.
The story of Zhuo Wenjun and Sima is like a story, which is really a good story for a thousand years, so the well still exists, which is desirable.
1957 National Day Guo Moruo
Sichuan Wenjunjing Liquor Group has always pursued the tenet of "customer first, quality first", followed the corporate philosophy of "people-oriented, morality first, harmony and wisdom", carried forward the enterprise spirit of "truth-seeking, innovation, cooperation and dedication", scientifically grasped the development lifeline of China's liquor industry, gave full play to its own advantages, established an excellent corporate image with first-class quality, first-class service and first-class reputation, strived to create a well-known national liquor enterprise, and carefully built a well-known liquor brand in China. Wenjunjing liquor has a unique style of "rich cellar aroma, soft and sweet, clear and refreshing, and long aftertaste", which can be called the best liquor in liquor. The recently launched new product, "Qiongzhu Low Deuterium Liquor", is a good liquor that the people can afford to drink and drink healthily, and it is a concrete action to actively embrace new quality productivity and promote high-quality development, which is a milestone in the history of Chinese liquor brewing. Low deuterium wine, send health, has become an academic consensus, won the favor of the market.
The indissoluble bond between Mr. Ma Shitu and Wenjunjing Wine is a story full of cultural charm and legend. It not only shows the far-reaching charm of Chinese liquor culture, but also witnesses the perfect combination of Chinese literature and liquor culture. Driven by the new quality of productivity, we will build the "No. 1 Well of Chinese Liquor" into the "No. 1 Scene of Chinese Liquor" as soon as possible!
On April 25, 2024, the venue of the Ma Zhitu Academic Symposium in the History of Chinese Literature in the Past Century.
On April 25, 2024, Li Houqiang spoke at the Ma Zhitu Academic Symposium in the Centennial History of Chinese Literature.
(This article is a speech by Li Houqiang at the academic symposium on "Ma Zhitu in the Centennial History of Chinese Literature" on April 25, 2024)
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Please indicate: "Source: Fang Zhi Sichuan"
Source: Sichuan Provincial Office of Local Chronicles
Text/Photo: Li Houqiang (Deputy Director of the Decision-making Advisory Committee of the Sichuan Provincial Committee of the Communist Party of China and the Sichuan Provincial People's Government, Chairman of the Chengdu Federation of Social Sciences, Second-level Professor and Doctoral Supervisor of the Sichuan Academy of Social Sciences)