Original title: "Village Cup" and "Village BA" have been carried out in many places in Jiangsu and Zhejiang
Rural Events, Grounded and Popular(Focus on Grassroots Sports)
Core Reading
This year's No. 1 document of the central government proposes to promote the healthy development of mass cultural and sports activities such as "village BA", village super, and village evening.
Nowadays, rural events are booming and have become an important IP to promote the comprehensive revitalization of rural areas. Recently, the reporter of this newspaper visited the "Village Cup" in Pei County, Jiangsu Province and the "Village BA" in Zhuji, Zhejiang Province to explore the secret of the rural competition.
In the good season of fitness, a series of rural events are launched in various places. With the competitions around you, the players from you, and the enthusiastic audience, more and more rural events have been held with characteristics and set up signboards, bringing richer cultural and sports enjoyment to the masses and adding new momentum to the comprehensive revitalization of the countryside.
Recently, the reporter of this newspaper visited the "Village Cup" in Pei County, Jiangsu Province and the "Village BA" in Zhuji, Zhejiang Province, to feel the charm of the rural events of "soil, grounding, and steaming".
Participate and feel happy
"Everyone can find their own role in the game"
A mobile phone and a chair form a simple "broadcast system" for the event. At the scene of the second Zhuji "Village BA", commentary has become a popular business. Huang Weifei, a villager in Huangshan Town, started broadcasting the local basketball game three years ago, and with the start of the "Village BA", he has been busy and fulfilled every day.
This year's Zhuji "Village BA" has attracted a total of 311 village-level teams in the city to sign up, and the participating players are all residents of the village or community, with more than 4,200 participants, and 780 games are expected to be played throughout the season.
As the event progressed, the popularity of Huang Weifei's live broadcast room continued to rise. After a live broadcast, the total number of viewers averaged 70,000 to 100,000.
Yang Binbin, deputy secretary general of the organizing committee of the competition, believes that basketball was launched earlier in the local area and has a deep mass foundation. Only when the people love from the bottom of their hearts will there be such a big market for "Village BA". "Whether it's a fan, a coach, a team leader, a referee or any other member of staff, everyone can find a role in the game. ”
Zhuji people have a long-standing love for basketball. According to the records of Zhuji County, before 1911, Zhuji's new-style school had basketball classes. After the reform and opening up, the construction of local basketball courts has been accelerated, and there are currently 2,251 basketball courts, and almost every village has its own basketball team and basketball court.
In Pei County, Jiangsu, the most popular sport is football. Originated in Qibao Village and Babao Village, Lulou Town, Pei County, the "Village Cup" peasant football match is famous far and wide. Maza, water cups, and hats have become the equipment of many villagers to watch the games, and they often look at them several times. During this year's Spring Festival, 46 teams from Jiangsu Province and neighboring provinces competed in 23 competitions from the first to the seventh day of the Lunar New Year, attracting tens of thousands of spectators every day, and the atmosphere was very hot.
As early as the 50s of the last century, the villagers of Pei County spontaneously carried out football matches, and the villagers used cloth strips to wrap into balls and burn incense to time. "During the New Year's holidays, relatives come to the family and invite them to the stadium to watch the game. Li Juhai, president of the Qibabao Village Football Association, said. Ma Yunqiang, a 58-year-old villager, and in the 80s of the last century, he and many other villagers often trained and competed in the wheat field. "At that time, the conditions were limited, but everyone pooled the money to buy a uniform jersey. Ma Yunqiang took out the old photos, and the past was vivid. Nowadays, the football atmosphere in the village is getting stronger and stronger.
Improve the event and enhance the experience
"Trying to find a balance between professionalism and popularity"
Steel basins hung on the goal beams, and chickens and ducks were scattered outside the posts. As the half-time whistle blew, many spectators quickly came to the goal and lined up in a long line, waiting to participate in the "fun shot" activity. As long as you kick the steel basin, you can pick a poultry to take home. "Fun Shot" is a reserved item during the halftime of the "Murakai Cup" game, and it is loved by the audience.
How to enhance and enrich the event experience? The organizers of the village competition have put a lot of thought into it. Among them, infrastructure construction is a key link. In 2019, with the help of governments at all levels and sports departments, Qibao Village and Babao Village used a piece of abandoned land in the village to build a standard football field.
Li Juhai said that in terms of competition rules, the "Village Cup" has also introduced many special practices according to local conditions. According to the physical characteristics of the villagers, the association reasonably revised the specific rules for the players to go on and off the field, and the halftime break. "We try to strike a balance between professionalism and popularity. Li Juhai said.
The level of expertise of the coaches and referees also plays a key role in the event experience. Qian Shiguang, secretary general of the Zhuji Basketball Association, said that the association has been promoting the construction of local coaches and referees in recent years. At present, there are more than 70 referees registered in the Zhuji Basketball Association, and the number of participants in the referee training course held every year is also rising.
Creating a culture of events is becoming more and more important. At the entrance of the "Village Cup" stadium, the well-designed standing card attracted many spectators to "check in". In Zhuji, the theme song of "Village BA" is very popular. "Village 'BA', smash and smash (meaning actively involved in playing)!" "The catchy melody and down-to-earth expression make the locals hum a few words after listening to it.
Promote development, and the countryside is more pure
"The team played with momentum, and the villagers strengthened their feelings"
Relying on a stall in the football field of Qibabao Village, the life of villager Zhang Wenqian's family is becoming more and more prosperous. She introduced that this stall is allocated by the government, and the annual rent is 1,000 yuan. On the day of the competition, the stall can earn thousands of yuan per day, and the income is even higher during the Spring Festival. The "Village Cup" has increased the income of the villagers, and on every match day, not only the food stalls and restaurants around the stadium are doing prosperous business, but also the online and offline sales of Pei County's special food and agricultural products will also increase.
Zhang Haixiao, Secretary of the Party Committee of Lulou Town, said that the "Village Cup" is on fire, bringing new development opportunities to the local area. Today, the stadium has been equipped with spectator seats and spotlights, and the surrounding commercial forms have been continuously improved, with commercial streets and B&Bs being built one after another. In addition, roads will be renovated, live broadcast equipment will be equipped, and a parking lot capable of accommodating more than 1,000 vehicles will be built...... More changes are happening. "We are trying all kinds of ways to leave this hard-won traffic and turn it into real income for ordinary people. Zhang Haixiao said.
The commercial value of "Village BA" and "Village Cup" has also been increasingly recognized. Walking into the competition venue, all kinds of sponsorship advertisements are dazzling. Yang Binbin introduced that the competition for the naming rights of Zhuji "Village BA" this year is very fierce, and the ticket sales of key competitions are also very tight. He said that the income will be used to maintain daily operations, and the surplus will be used for public donations. "Last year, the basketball team of Damawu Village, the champion of 'Village BA' in Yingdian Street Town, donated all 30,000 yuan for the expenditure of public welfare undertakings such as the village-level care fund and the love canteen. Yang Binbin said.
Zhan Xiaochun, deputy director of the Zhuji Municipal Education and Sports Bureau, said that the "village BA" not only helps the national fitness to be better carried out, but also boosts the construction of rural civilization. There is one detail that impresses Huang Weifei: a villager in Kaihua Village, Chenzhai Town, usually runs transportation. Every time the "village BA" starts, wherever the basketball team of Chenzhai Town plays, he uses a bus to send the villagers to wherever they go. "Although Chenzhai Town is not big, everyone worked together, the team played with momentum, and the villagers enhanced their feelings. Huang Weifei said.
Source: People's Daily
