On April 25, the 2024 (18th) Beijing International Automobile Exhibition officially opened after a four-year hiatus, with the theme of "New Era, New Automobiles", attracting more than 1,500 mainstream car companies and parts manufacturers around the world to "fight" on the same stage. Among them, Changan Automobile brought various sub-brands and joint venture brands to the exhibition with the theme of "Digital Intelligence Qiyuan, Change with You", and unveiled 33 models with a total of 56 vehicles, including Changan Qiyuan E07, AVATR 11 2024 model, Deep Blue G318, Deep Blue SL03/S7 Second Anniversary Black and Gold Knight Commemorative Edition, the second-generation UNI-V Zhidian iDD, Changan Kaicheng Digital Zhida VAN, MAZDA EZ-6 and other 8 new cars, a total of 7 press conferences. The whole situation is assembled, and the momentum is jumped.
At 9 o'clock in the morning, Changan Automobile's booth was crowded, and a press conference that echoed the theme of the auto show fired the "first shot" of the new car. "We brought the first new car defined by Changan - Changan Qiyuan E07. It is first and foremost a medium-to-large high-end intelligent electric SUV, an evolvable automotive robot, and a platform for the interconnection of the digital and physical worlds. At the press conference, Wang Jun, President of Changan Automobile, summarized the typical features of the new car with three characteristics: variable form, variable function and variable software, and released the rights and interests of the new car. The arrival of Changan Qiyuan E07 symbolizes the birth of the world's first mass-produced "variable new car", representing Changan Automobile's next step in the field of digital and intelligent new automobiles, and adding a touch of glory to Changan Automobile's 40 years of car manufacturing.
One car arrives at many cars, and Changan Qiyuan E07 creates a precedent for variable new cars
At present, there are different types of products such as sedans, SUVs, MPVs, pickup trucks, and RVs on the market. Changan Automobile directly hits this pain point and launches Changan Qiyuan E07, which has both the space and passability of an SUV, the handling and comfort of a sedan, and the carrying and expansibility of a pickup truck. With a length of more than 5 meters, a width of nearly 2 meters, and a wheelbase of more than 3.1 meters, it provides full-scene coverage solutions for more and more diverse travel needs of users.
The reason why Changan Qiyuan E07 is so smart and evolvable is that it has a brain as smart as a human and an advanced nervous system - Changan Automobile's full-stack self-developed SDA architecture. SDA's advanced computing architecture, secure communication network, and service-oriented software architecture enable the E07 to realize the digital twin of automotive products. The birthplace of this automotive robot, Changan Automobile's new digital intelligence factory has advanced technologies such as integrated die-casting and steel-aluminum mixed lines, and through the application of intelligent technologies such as manufacturing digital base and 43 intelligent manufacturing scenarios such as 5G+, it has achieved a 20%+ increase in production efficiency, a 20%+ reduction in costs, and a 19% reduction in energy consumption.
Based on the digital twin of the product and the factory, the whole process of Changan Qiyuan E07 R&D, production, supply and marketing can be mapped to the official APP Topspace in real time. This means that users no longer need to break their legs for looking at the car, order the routine is deep, and the car is not transparent and anxious, just download Topspace, you can realize the new experience of one-stop car purchase service such as online car viewing, door-to-door test drive, online ordering, delivery response, transparent delivery, door-to-door delivery and license plate, which greatly reduces the anxiety and cumbersome process of car purchase. It can be said that Changan Qiyuan E07 not only creates a new form of car, but also introduces a new service mode, which is the best interpretation of the theme of "New Era, New Vehicle" of the Beijing Auto Show.
The Beijing Auto Show is full of "power-ups", and Changan Automobile has set a new benchmark
If Chang'an is a pioneer and a new standard definer of "digital intelligence new automobiles", then Changan Automobile is a model student and a benchmark and representative of transformation in the already vigorous field of new energy vehicles. At Changan Automobile's booth, Changan Qiyuan E07, the second-generation UNI-V Zhidian iDD, and Changan Kaicheng Digital Intelligence VAN were released successively, bringing Changan Automobile's new exploration in the fields of new automobiles, electric hybrid coupes, and smart logistics. At the same time, Changan Qiyuan A07, Changan Qiyuan A05 True Fragrance Edition, Changan Qiyuan Q05 True Fragrance Edition, Changan Hunter, UNI-V PHEV and other new energy explosive models come to the whole area to "call"; The "Golden Bell Jar" battery, the new Blue Whale HE1.5T ultra-high pressure direct injection hybrid engine and other technical exhibits are highly "golden" and cool, showing Changan Automobile's strong technical reserves and independent innovation strength.
At the AVATR booth, the "future intelligent luxury SUV" AVATR 11 2024 was officially released, achieving six luxury upgrades, and the "future intelligent luxury car" AVATR 12 2024 was exhibited on the same stage, bringing users a more "self-pleasing" travel experience. At the booth of Deep Blue Automobile, the appearance of the Black and Gold Knight Commemorative Edition of Deep Blue SL03/S7 for the second anniversary and the Deep Blue G318 attracted an endless stream of visitors. At the Changan Mazda booth, the MAZDA EZ-6 officially ushered in the world premiere, opening a new era of Changan Mazda's new energy product lineage.
The base of fuel vehicles is stable, the new energy step is deep, and the joint venture brand is actively "powering up". At the Beijing Auto Show, Changan Automobile fully demonstrated its product strength and technical confidence. In the field of new energy, Changan Automobile has laid out three major intelligent electric brands, rolled off the first standard battery cell, and the penetration rate of new energy has increased from 19.5% in 2022 to 29.68% in 2023, a year-on-year increase of 10.18 percentage points. At the same time, in order to seize the intelligent future, Changan Automobile has not only established in-depth cooperative relations with Huawei, Baidu, Tencent, CATL, Horizon and other enterprises, but also trained more than 4,000 R&D employees, of which 32% have master's and doctoral degrees, and has innovative platforms such as "National Key Laboratory of Intelligent Vehicle Safety Technology" and "Chongqing Key Laboratory of Automotive Intelligent Simulation". The company has mastered more than 200 core technologies of intelligent networked vehicles, and the number of patents published in the field of intelligence ranks first in the industry.
After 40 years of accumulation, Changan Automobile has "rolled" a new pattern
This year is the 40th anniversary of Changan Automobile's car manufacturing, in the face of the automobile industry that rolls out of the sky, Changan Automobile is deeply involved in it, from both ends of supply and demand, "rolling" out of new cars, seizing new tracks, from the cost, price, technology aspects of comprehensive involution, from domestic to foreign, rolling out of a new pattern and new supply.
In 2023, Changan Automobile's operating income will be 151.298 billion yuan, and the net profit attributable to the parent company will be 11.327 billion yuan, with stable profit income, sales volume of 692,000 units in the first quarter of 2024, ranking third in the industry, 129,000 new energy sales of its own brand, a year-on-year increase of 52.4%, and overseas sales of 109,000 units, a year-on-year increase of 80.1%. At the same time, Changan Automobile has also been involved overseas, launched its first overseas new energy production base, and launched dark blue dual cars in Southeast Asia to provide new Chinese supply to the world. "Volume" is a kind of ability, but also the driving force of the reshaping results, Changan Automobile in the reshaping of the industry, rolled out the leading energy, "Changan" trend.
40 years of eventful years, 40 years of original intentions. After three ventures, Changan Automobile, which has laid out the R&D pattern of "six countries and ten regions", has accumulated profound experience in car manufacturing, strong technical strength, scientific talent system and wolf-like Changan spirit, forming a high-quality development trend of "scale + efficiency + value creation". In 2024, there is no most volume, only more volume, the new car that fired the "first shot" of the Beijing Auto Show, the brand matrix of the whole series plus "electricity", the exquisite and superb hard-core technology, and the rapid advancement of globalization are all the trump cards in the hands of Changan Automobile and the confidence of high-quality development. In the era of extreme involution, Changan Automobile will continue to deliver the best solution that is more in line with the needs of the times.