This year's "May Day" holiday is approaching, and the tourism market is ushering in a peak of bookings. With the continuous improvement of people's living standards and the upgrading of tourism concepts, more and more people have begun to pursue spiritual tourism experiences, looking forward to experiencing different rural customs and diverse cultural styles during their trips. The domestic tourism market is actively responding to the needs of the public, injecting new vitality into holiday tourism. Judging from the booking data of major platforms, the "May Day" small and long holiday tourism market presents four bright spots, which are worth paying attention to.
Highlight 1: The county-level tourism "small town story" has contributed to the new increment
In the past, when traveling on May Day, people generally preferred well-known scenic spots and popular destinations. However, in recent years, with the improvement of the quality of life and the increasing wealth of travel experience, more tourists have begun to desire to find a quiet place and enjoy a different kind of countryside during their vacation. Some county-level towns have taken advantage of this market change, fully tapping into the local cultural heritage, improving tourism services and supporting facilities, and successfully attracting tourists with their unique customs and differentiated experiences.
For example, the "Small Town Exploration" activity, which is becoming popular on the Internet, tourists become "foodie explorers", roaming urban and rural shops, tasting authentic snacks, and feeling the local life. Cities such as Wuyuan, Pingtan and Taizhou have also attracted many "check-in families" to come and have a look at the new cultural tourism experiences such as "China's largest rural library" and "Blue Tears".
Wuyuan rape and flower sea (picture from the Internet)
For the upsurge of county tourism, industry insiders said that this just reflects the change in the concept and demand of Chinese tourism. In the past, people traveled more to "unlock attractions", but now more and more people want to feel the cultural customs and relax during the trip. At the same time, the increasingly perfect transportation network has laid an important foundation for the development of county tourism, and many small towns are connected to high-speed and high-speed railways, and the convenience of transportation facilities has been greatly improved.
Xiaocheng to high-speed rail (picture from the Internet)
Highlight 2: The "favorable" policy for outbound tourism has boosted the industry
Driven by factors such as the favorable visa-free policy and the gradual resumption of international flights, the outbound travel market during this year's "May Day" holiday is particularly hot. Compared with previous years, there are indeed many benefits to outbound tourism this year.
China has achieved two-way visa-free travel with major countries, and the opening of the China-Laos Railway international passenger train for a year has brought a lot of convenience to travel to Southeast Asia and attracted more tourists to choose this route.
Southeast Asian scenery (picture from the Internet)
Benefiting from the resumption of routes and the increase in flight supply, the cost performance of outbound travel on May Day this year has improved compared with last year. In addition, the recent decline in the exchange rate of some countries' currencies has also reduced the cost of traveling abroad to a certain extent.
International flights (picture from the Internet)
This year, the efficiency of entry and exit customs clearance in the mainland has been further improved, creating more convenient conditions for outbound travel. The combination of the above factors will further promote the enthusiasm of Chinese people for travel and bring new growth momentum to the outbound travel market.
It is more convenient to enter and exit customs clearance (picture from the Internet)
Highlight 3: "Post-00" young tourists become "Internet celebrity city thugs"
If the previous generation traveled more to "unlock attractions", then today's young tourists are here to "check in" on social media. They are particularly sensitive to online hotspots and trends, perceive the popular context on major short video platforms, quickly capture the information of Internet celebrity cities, and actively go to "check in".
From the barbecue in Zibo, the ice and snow in Harbin, to the spicy tang in Tianshui, and the "village super" in Rongjiang, whether it is food or scenery, as long as they become Internet celebrities, these cities will immediately become popular check-in places for the "post-00s". The arrival of a large number of young tourists has not only brought considerable benefits to the local tourism industry, but also contributed to the vitality and injected new vitality into these Internet celebrity cities. There is no doubt that young people's travel methods and consumption habits are profoundly affecting the cultural tourism market, creating more new scenes and experiences.
Highlight 4: Self-driving car rental tours make "slow travel" a new fashion
In addition to group tours and independent travel, self-driving car rental tours have also become a new way of travel in recent years, which is favored by more tourists. The data shows that during this year's "May Day" holiday, the demand for car rental and self-driving continued to rise, and some popular areas even had a hot scene where it was difficult to find a car.
The reason why self-driving travel is popular is mainly due to its advantages of flexibility and convenience, and convenient group travel. At the same time, the increasing abundance of material life has led to a rising desire to explore the unknown and experience different ways of life, which can be satisfied precisely by road trips.
Mobile Internet applications such as smart navigation and online booking have also greatly improved the convenience of self-driving travel. The most important thing is that thanks to the comprehensive improvement of the rural road network in the mainland, the transportation facilities are becoming more and more perfect, which provides the basic conditions for self-driving travel.
Self-driving tour (picture from the Internet)
In this trend of self-driving car rental, more people are beginning to pursue a "slow" travel experience. They
Feel the rural scenery, appreciate the local cultural customs, and calmly taste the gifts of nature. This way of traveling, which is close to nature, is increasingly becoming a new fashion for people.
Humanistic customs (picture from the Internet)
To sum up, this year's "May Day" tourism market is full of vitality, sounding an "advanced battle" for the integrated development of urban and rural culture and tourism. Go into the county town to explore the unique charm of the countryside, and go overseas to appreciate the exotic culture; The younger generation "checks in" to the Internet celebrity city and injects new fashion elements; The rise of self-driving car rental tours allows us to "slow down" on the road...... At this grand tourism feast, which focuses on the connotation of Chinese culture and the vitality of the times, we see that China's tourism industry is giving birth to a new trend of integrated development, which continues to inject new vitality and vitality into the cultural tourism market.