With the opening of the Beijing Auto Show, a four-year feast of the automobile industry, this automobile circle, which was already boiling in the past, was ignited again. Compared with previous auto shows, this auto show can be called the hottest and most volatile in history, attracting global attention. At the exhibition site, the flow of people is like weaving, all kinds of new models and new technologies emerge in an endless stream, and the cruel game between the car company bosses behind the rivers and lakes and the ice has become the focus of this auto show.
The absence of Huawei terminal CEO Yu Chengdong undoubtedly added a bit of regret to this feast. However, even if he was not physically present, the influence of his Huawei in the automotive industry cannot be ignored. On the eve of the auto show, the new car launch conference of Huawei and Cialis has just ended, and Yu Chengdong's words at the press conference revealed the fierce competition in the automotive industry.
"It's crazy, the industry is too volatile. Yu Chengdong's words revealed his helplessness and emotion about industry competition. He said frankly that Huawei's sales of some new intelligent driving cars are currently loss-making, but the company's R&D investment in intelligent driving technology is quite huge. "We have invested a lot in R&D in intelligent driving technology, and Huawei's high-end intelligent driving with a price of less than 300,000 yuan is actually sold at a loss. Yu Chengdong said.
Despite the tremendous pressure and challenges, Huawei's performance in the field of new energy vehicles is very eye-catching. Yu Chengdong revealed that from January 1 to April 22, 2024, the cumulative sales of Huawei's new cars under Hongmeng Zhixing have reached an astonishing 105,000 units, ranking first in the sales of new forces in the Chinese market. This achievement not only demonstrates Huawei's strength in the automotive field, but also wins more chips for it in the future competition.
At the same time, other car companies also shined at this auto show. Lei Jun, the founder of Xiaomi Auto, has become the hottest car company founder at this auto show. He personally stood on the platform for the launch of the Xiaomi SU7, and announced the number of orders and deliveries. Not only that, Lei Jun also opened a global recruitment model on the spot to recruit talents for Xiaomi Auto. He proudly said that BBA users accounted for 29% of Xiaomi SU7 users, and Apple users accounted for 51.9%, showing the high-end positioning and market recognition of Xiaomi Auto.
In addition to the fierce battle of car car bosses, this auto show has also attracted the attention of many cross-border enterprises. Zhou Hongyi, the founder of 360, is one of them. Dressed in a red coat, he became the most beautiful "car model" at the auto show. He not only shuttled and communicated between car companies, but also climbed the car and sat on the roof of the car to take pictures, which became a highlight of the auto show. Zhou Hongyi's cross-border move has also attracted a lot of attention, and he previously announced that he would sell the Maybach 600 that had accompanied him for 9 years and replace it with a domestic new energy vehicle. This move made a number of car companies rush to send cars downstairs to 360 Company, hoping to get his favor.
The popularity of this year's Beijing Auto Show is unprecedented, and major car companies have come up with their skills.
I hope to be able to show my strength and charm on this platform. In this fierce competition, the cross-border participation of Huawei, Xiaomi, 360 and other companies has added a lot of highlights to this feast.
With the continuous development of the new energy vehicle market and the intensification of competition, the future automotive industry is destined to be a more brutal and fierce competition. However, it is this kind of competition that drives the entire industry to move forward and innovate. We have reason to believe that in the coming days, the automotive industry will usher in a better tomorrow.