Hello everyone, I am your old friend, and today I would like to talk to you about a topic that has attracted much attention in recent years - social e-commerce 2.0, and the new look of rural revitalization and community iteration it brings.
First, let's take a look at this place in Jinchuan County, Sichuan. This is the place with the most century-old pear trees, and the annual output of Sydney pears is as high as more than 30,000 tons. However, due to traffic congestion and other problems, Sydney pears have been unsalable for many years, and fruit farmers are worried about this. Some even had to feed large quantities of pears to pigs, or simply let them rot on the trees.
Fortunately, an e-commerce platform called "Guinong" has emerged. By making Sydney pear paste, it solves the problem that Sydney is not easy to store and is inconvenient to transport. What's even more amazing is that in 2017, Jinchuan Sydney Paste was launched on Shanghai's e-commerce platform, and 16,500 bottles were sold out in just one minute! This not only solved the sales of 1/3 of Sydney pears in Jinchuan County, but also drove the development of the local economy.
Such success stories do not stop at Jinchuan County. Similar examples have occurred all over China, and "returning to agriculture" is one of them. It not only solves the problem of information asymmetry in the sale of agricultural products, but also transforms consumers into promoters and sharers of products through community operation, which improves the depth and efficiency of marketing communication.
Also eye-catching is another social e-commerce platform called Tianxia Shangbang. Through a similar approach to community operations, it has also succeeded in creating a strong relationship with users, resulting in increased product sales and brand value.
However, despite the huge business opportunities brought by social e-commerce, the issue of migrant workers is still a social issue that we need to pay attention to. A series of policies, such as the Regulations of the People's Republic of China on the Payment of Wages to Migrant Workers and the Opinions on the Work of Migrant Workers, have been promulgated to protect the legitimate rights and interests of migrant workers and improve their living standards.
However, migrant workers still face many difficulties in urban life. According to statistics, in 2019, the average wage of migrant workers was 48,714 yuan/year, while the per capita disposable income of urban residents was 2.83 times that of the per capita net income of rural residents in the country, showing a significant income gap. This not only affects the quality of life of migrant workers, but also their social status and self-esteem.
In order to better understand the issue of migrant workers, we also invited experts in sociology, economics and other fields to conduct in-depth analysis and commentary. They believe that the root cause of the problem of migrant workers lies in the imbalance of urban and rural development and institutional obstacles, and that the joint efforts of the government, enterprises and all sectors of society are needed to achieve rural revitalization and social common prosperity in the true sense.
Through the personal stories of migrant workers, we can see that they are not only ordinary laborers living in cities, but also an indispensable part of China's modernization process. Their dedication and dedication have made an indelible contribution to the development and prosperity of the city.
Finally, I would like to think about a question with you: in the era of social e-commerce 2.0, how should we better pay attention to and solve the problem of migrant workers, and what can we do as ordinary citizens?
I hope that through today's sharing, we can have a deeper understanding of social e-commerce 2.0, and we can also pay more attention to and care for the migrant workers around us. Let us work together to contribute to the realization of rural revitalization and social common prosperity!
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