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At the recent Beijing Auto Show, Zhou Hongyi, the internet security giant and founder of 360, became the focus of attention
Dot. This year's auto show not only showcased the latest automotive technology and design, but also Zhou Hongyi took a test ride on Xiaomi in front of everyone
The latest SU7 and boldly sat on the roof at the auto show.
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Video source: @Qianjinxiaoche
The red-clothed uncle test drive is too cute!
On April 25, Zhou Hongyi not only test-drove the new car, but also climbed on the roof of the car for a time, which attracted a large number of onlookers and media.
The boss of the 360 company is not just a test drive of Xiaomi's new electric car in full view,
He also sat directly on the roof of the car, which made the atmosphere of the scene very joyful.
Web sources
We will not complain about his attempt to reproduce the feat of the end of the "Titanic".
This scene not only made the audience's eyes shine, but also made the media present busy pressing the shutter,
I'm afraid I missed the epoch-making moment of this "golden mind" in the automotive industry.
Web sources
I said Mr. Zhou, you test ride Xiaomi SU7, shouldn't you be hinting at Mr. Lei! Hahaha
Web sources
The incident also caught the attention of Li Bin, chairman of NIO, who ridiculed Zhou Hongyi on social media as "too hot, shining red,
Auto Show Flash". As soon as this remark came out, it deepened the public's attention and discussion on this matter.
Web sources
Web sources
Sitting on the roof of the car, maybe Zhou Hongyi is hinting at Lei Jun, "Although this kind of behavior makes people cry and laugh,
But it has to be said that it does add a lot of fun to the auto show.
Web sources
Hot comments from netizens
01: After Zhou Hongyi got out of the car, Xiaomi Su7 car machine, a bird wallpaper suddenly appeared
Very disgusting software,As long as you get under 360,It will automatically give you a bird.,Delete it and give it back to you.
02: As long as your device is stained with 360, he will install a bird wallpaper for you
It is rumored that the White House hackers have been working on 360 for a long time, and after deleting 360, the computer restarts and there is a little bird wallpaper on the desktop
03: Everyone else sends me a car, why don't you send it to me? Lei: Che Chaoyang Park, you can mention it!
Web sources
04: You think he is a test car hinting at Lei Jun, but in fact, he gave the car machine a 360 family bucket and bird wallpaper by using the name of the experience car machine
That's over, and the su7 starts with a lot of effort
05: I feel that Zhou Hongyi may want to build a car
Don't you know that he has also built mobile phones before?
Zhou Hongyi sat on the roof of the Xiaomi SU7 at the Beijing Auto Show, and this scene was really impressive.
This approach not only enlivened the atmosphere of the scene, but also made the Xiaomi SU7 car instantly become the focus.
Everyone's way of expression is different, and Zhou Hongyi may just want to use this unconventional way
to express his love for this car and his expectations for the future of technology.
His move was seen as an unconventional marketing strategy, even though it was attracting public attention and increasing brand exposure
has achieved remarkable results, but it has also demonstrated a delicate balance between traditional business practices and modern marketing innovations.
Regardless of the long-term implications of this strategy, the event undoubtedly added to the show's brilliance and sparked the industry's interest
Further thinking on innovative marketing methods.
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What do you think about Zhou Hongyi sitting on the roof of the car?
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