Contribute to the construction of a film power

Spotlight and shadow, as promised. Recently, under the guidance of the National Film Administration, the 14th Beijing International Film Festival (hereinafter referred to as the "Beijing Film Festival") hosted by China Central Radio and Television and the Beijing Municipal People's Government kicked off, inviting filmmakers and fans to the meeting of light and shadow.

　　Learn from each other in light and shadow, and benefit from each other. After 14 years, the Beijing Film Festival is a vivid portrayal of "a hundred flowers bloom to make the world full of spring".

　　Focus on internationality

　　Create a high-end platform for Chinese and foreign film exchanges

　　In the international film industry, the "Temple of Heaven Award", the main competition unit of the Beijing Film Festival, is becoming more and more recognized, and more and more high-quality foreign films are signing up for the competition. The "Temple of Heaven Award", the main competition unit of this year's Beijing Film Festival, received a total of 1,509 films from 118 countries and regions, of which 1,318 were foreign films, accounting for more than 87%.

　　"The quality of the films at the Beijing Film Festival is very high. The chairman of the international jury of this year's "Temple of Heaven Award" and Serbian director Emil Kusturika commented.

　　At this year's Beijing Film Festival, the "International Meeting Room" was added for the first time to create a platform for international guests to meet with domestic production, copyright, distribution and other companies, providing space and creating opportunities for cooperation between Chinese and foreign film and television institutions. At the same time, the "Diplomat Film Season" was added for the first time to screen excellent domestic films such as "Thirty Thousand Miles of Chang'an" to promote international film and television exchanges and promote cultural cooperation. Diplomats from the embassies of Greece, South Korea, Turkey and other countries in China discussed cross-border film and television cultural exchanges, saying that the Beijing Film Festival has built a bridge to communicate with the world through the global art form of film.

　　In order to deepen the exchanges and cooperation between China and overseas film industries, since 2021, each Beijing Film Festival will set up a guest of honor program to promote exchanges and cooperation between filmmakers from both sides through a series of related activities.

　　This year marks the 50th anniversary of the establishment of diplomatic relations between China and Brazil, and this year's Beijing Film Festival invited Brazil as the guest of honor, adding a strong Latin American flavor to the festival. Brazilian films such as "Ghost Portrait", "Mars One" and "Second Mother" were widely welcomed by Chinese fans during the Brazilian Film Week screening activities. "I don't think there's a better vehicle than movies to help the people of our two countries strengthen mutual understanding and cultural exchanges. Brazil's Deputy Minister of Culture, Casicius Rosa, said that conditions will be created to promote Brazilian films to enter China, and Chinese films will also enter the Brazilian market.

　　Be professional

　　Promote the high-quality development of the film industry

　　Huo Zhijing, Deputy Director of the Propaganda Department of the Beijing Municipal Party Committee and Director of the Film Bureau, said: "We hope that by continuously enhancing the brand influence of the Beijing Film Festival, we can encourage film innovation and creation, incubate new talents and new works, and help film development and market prosperity." ”

　　This year's Beijing Film Festival will focus on the themes of "Establishment and Breakthrough under the Changes of the Film Industry", "High Quality and Diversification of Film Creation", "Breakthrough and Leap in Film Investment and Financing", "Digital High-tech Empowering Film Production and Development", etc., and held 4 core forums, where film professionals from many countries and regions discussed hot and cutting-edge topics such as the development of AI technology, the diversity of film creation, and virtual technology shooting. At the same time, the Beijing Film Festival also held 3 film master classes, focusing on the film stories behind the screen, sharing experience and wisdom, and discussing the future development of the film industry.

　　The development of Chinese films is inseparable from the power of youth and the creation of youth. Since its establishment in 2014, the "Focus on the Future" section has discovered and cultivated many innovative young filmmakers with distinctive personalities. Wu Guanping, artistic director of the "Focus on the Future" unit of the Beijing Film Festival, introduced that the "Beijing Market Project Venture Capital" of the Beijing Film Festival helps new forces break through market segmentation, and this year's Beijing Film Festival introduces the "Beijing Publicity and Culture Guidance Fund" for the first time to create more opportunities for young filmmakers and build a project support brand with Beijing characteristics. Released the results of the "Famous City, Famous Guide, Tomorrow's Star" Youth Video Creation Program, the Hutong Cinema of "Aesthetic Education into the Community", and the "Youth Night" for college students......

　　After the "year of establishment", the 31st College Student Film Festival kicked off during the Beijing Film Festival. The College Student Film Festival is not only a platform for young filmmakers to showcase their talents, but also an important carrier for the inheritance and development of China's film industry.

　　The rapid development of the film industry is inseparable from the "empowerment" of science and technology. The "Light and Shadow Future" film technology unit set up for the first time in this year's Beijing Film Festival was the first panoramic display of the whole process of AI empowerment in the whole film industry chain, and the "AIGC Film Short Film Unit" was opened for the first time to provide a broad display platform for creators. "Ghost Moment", "Ark of the World", "Rocket Liftoff", ...... During the Beijing Film Festival, the "XR Beijing Unit" at the former site of Qianmen Hongqing Building will bring an immersive experience, showing works from many countries in the form of mixed reality, virtual reality and 360 theaters, allowing people to experience the development and change of science and technology to promote film.

　　Highlight the popularity

　　Meet the cultural consumption needs of the masses

　　"This year's screening unit has achieved a comprehensive upgrade and expansion compared with last year in terms of program planning and screening scale. Lin Siwei, deputy director of the China Film Archive, said that in the planning and selection of films, "Beijing Screening" implements the basic idea of selecting excellent films at home and abroad, and adds a number of innovative units and special planning themes to provide the audience with novel, diversified and three-dimensional screening programs.

　　According to reports, the "Beijing Screening" has selected more than 250 Chinese and foreign masterpieces this year, and screened more than 800 times in 27 venues in Beijing, Tianjin and Hebei. At the same time, an online screening area will be set up in iQIYI's "Cloud North Film Festival" to fully meet the multi-faceted cultural consumption needs of online and offline fans.

　　Beijing has also optimized the layout of the screening films, and based on the experience of previous screenings, it has created a viewing belt along Chang'an Avenue, a viewing belt for colleges and universities in the west, and a viewing belt in the north, making it more convenient for fans to watch movies in a centralized manner, so that everyone can watch more films with less errands.

　　This year's Beijing Film Festival also organized a variety of "film +" activities to strengthen the linkage experience of "film and television culture + entertainment and play".

　　In order to further enrich cultural activities to benefit the people, this year's Beijing Film Festival launched "film +" activities such as the Beijing National Film Festival, the "Brand Helps Film" public welfare live broadcast, the filmmakers' happy run, the filmmakers' basketball game, the filmmakers' chess and card invitational tournament, the film song chorus performance, the "One Love" movie golden song concert, and the Xiong'an Future Film Season.

　　As the golden business card of the capital's culture, the Beijing Film Festival is contributing more to the construction of a film power, and providing a more attractive Chinese stage for global film exchanges and mutual learning.