In the Internet rivers and lakes, when it comes to the accurate grasp and ingenious operation of traffic, Lei Jun is undoubtedly a recognized master. If you want to find a character comparable to it, I'm afraid there is only the red-clothed sect leader Zhou Hongyi.
Recently, Zhou Hongyi successfully created a traffic feast with a series of short videos around his purchase of domestic new energy vehicles, which once again confirmed his status and profound skills in the Internet, and I am afraid that even Huawei's "big mouth" Yu Chengdong is beyond reach.
It all started with Zhou Hongyi's video announcement of a "Red Clothes Car Solicitation Order": "I decided to sell my Maybach and buy a domestic new energy vehicle instead." As soon as this remark came out, it immediately aroused widespread public attention.
Zhou Hongyi, an Internet tycoon known for his maverick and outspokenness, has always been the focus of public opinion. This time, he set his sights on the field of new energy vehicles, which is attracting much attention nowadays, especially choosing to support domestic production, which has aroused heated discussions among netizens.
Various manufacturers are also responding positively, and the downstairs of 360 Company is like an auto show scene. Even car companies that are not new energy, Mercedes-Benz, Audi, and Cullinan have come up to join in the fun.
Subsequently, Zhou Hongyi began to post a series of short videos on major social platforms about car selection, car viewing, and test ride experience, just like a public "car purchase diary". These videos are rich and diverse, including his comments on various new energy models, as well as his sincere feelings about the experience of choosing a car, and even his interesting interactions with friends and factory executives.
Every detail is vividly presented by him with a unique perspective and language style, making the audience feel as if they are in the scene and participate in this car-buying journey together. Each video has a high traffic, with tens of thousands of likes, or even hundreds of thousands.
The key to Zhou Hongyi's series of videos continuing to attract high-traffic attention is that he successfully unlocked three "traffic passwords".
1. Authenticity: Zhou Hongyi is known for his straightforward, authentic personality, and his videos continue that style as well. Whether it's the joy of facing your favorite car or the sharp criticism of some design shortcomings, it is all unreservedly displayed in front of the camera. This sincere attitude has won the trust of the audience, making people willing to follow his perspective and gain an in-depth understanding of the world of new energy vehicles.
Speaking of Geng Zhi, here is a casual mention of the history of the "glorious" of the cardinal leader. Back then, he set off a huge "3Q" war, and 360 Guardians and QQ fought to the death, and it was not mediated until the government came forward. There is also a saying that the big brother in red once "made an appointment" with Lei Jun, "Come to the East Gate 5 of Chaoyang Park, if you are a man", I heard that Lei Jun also sent someone to step on the point at that time, of course, in the end. Now that they have long since shook hands, these grievances have become history.
2. Humor: As a veteran of the Internet industry, Zhou Hongyi has always been very humorous, comparable to a master of cross talk. He threw the stalks, and took countless stalks. What "Maybach 600 yuan, Suqi 7 yuan", "Wuling space is too small, Jinlong is too big", "The Great Wall is really long", "I am not a rights defender who climbs the roof of the car", "The oldest car model" and other topics have attracted netizens to be happy.
3. Feelings: Zhou Hongyi repeatedly emphasized in the video the determination to support domestic new energy vehicles, and this love and expectation for national brands has aroused the emotional resonance of the majority of netizens. Especially in the context of the increasingly fierce competition of new energy vehicles in the world, his actions are regarded as a strong support for the domestic new energy vehicle industry, which stimulates the pride and patriotism of the Chinese people, and further boosts the spread of the video.
Zhou Hongyi's "Car Purchase" is not only a successful traffic marketing case, but also reveals his keen insight into industry trends and deep understanding of social responsibility as an entrepreneur.
He supported domestic new energy vehicles with practical actions and advocated the concept of green travel, which undoubtedly injected positive energy into the development of the mainland's new energy vehicle industry. He interacted deeply with the public in the form of short videos, which also showed a new mode of communication between entrepreneurs and users in the Internet era, and provided a reference for other enterprises.
Written at the end: Zhou Hongyi takes frankness, humor, and feelings as the "traffic password", and with a series of short videos of car purchases, he has set off a boom of attention to new energy vehicles in the online world, and its influence is comparable to that of Lei Jun.
This not only reflects his unique charm and marketing wisdom, but also demonstrates his concern and responsibility for social issues. This traffic storm of the "red-clothed leader" will undoubtedly become a good story in the history of China's new energy automobile industry and even Internet marketing.