Recently, Chen Wei, the account manager of Hekou Rural Commercial Bank elected by Hekou County, was listed on the "China Good People List" in the first quarter of 2024 and was awarded the "Good Person of China" for righteousness and bravery...... In Hekou, exemplary models and examples around them continue to emerge, becoming a beautiful landscape leading good family customs, simple folk customs, and civilized rural customs, fully demonstrating the estuary spirit of the people of Hekou to carry forward and practice the spirit of "daring to break through and dare to create opportunities, being good at doing good things to win the future, and win-win cooperation and prosperity".
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Zhou Yueyan
Through the selection activities of "good people in Hekou", "civilized families" and "good boys in the new era", a large number of amiable, respectable, credible and learnable advanced models have been selected and disseminated, driving the masses to see the wisdom and think together, respect virtue and goodness, and use the power of advanced models to lead the new trend of spiritual civilization construction.
"Normalized" excavation continues to discover typical
In March 2024, Hekou County held a review meeting for the "Good Boys of Hekou in the New Era" to select 29 candidates for "Good Boys" selected by primary and secondary schools in the county, and after strict screening, a total of 5 candidates for "Good Boys of the Red River in the New Era" and 10 candidates for "Good Boys of the New Era of Hekou" were selected.
The recommendation of grassroots units is only one of the typical ways to select trees in Hekou County. In order to ensure the continuous discovery of typical examples, Hekou County also captures advanced typical clues with outstanding achievements and touching deeds in a timely manner through diversified channels such as daily work understanding, news report identification, grassroots research and discovery, departmental information sharing, and independent recommendation by the masses. Through strict review, a group of examples with outstanding deeds and distinctive characteristics of the times were selected.
"Three-dimensional" propaganda transmits positive energy
The role models around you are tangible positive energy and mobile textbooks. In order to continuously enhance the publicity of good people's stories, Hekou County has adopted a comprehensive and three-dimensional strategy to expand the social influence of advanced models through diversified channels and forms, so that the core values of socialism can be deeply rooted in the hearts of the people.
The county-level media publicized Chen Wei
According to the characteristics and deeds of advanced models, Hekou County makes full use of traditional media such as television and radio, as well as new media such as Weibo, WeChat, and short videos, to show the spiritual outlook and touching deeds of advanced models, so that the stories of advanced models can be vividly presented to the public. According to statistics, in the first quarter of 2024, after the announcement of the recommended candidates in Yunnan Province for the "China Good People List", Hekou County will publicize 10 candidates' deeds through media at all levels, including 2 by central media such as China.com, 3 by provincial media such as Yunbao News, 5 by state and county media such as Honghe Daily, and 53 by county-level WeChat public accounts publicizing the deeds of advanced typical figures, with 83,400 views.
Higher-level media publicized Chen Wei
At the same time, based on advanced typical deeds, it creates original products such as public service advertisements, radio dramas and biographical poems. Through the public service advertisement "Fire Fighting Hero" 2023 Yunnan Province Righteous and Courageous Advanced Individual" Chen Wei Promotes Forest Fire Safety Knowledge", the radio drama "Oath in the Fire", the short video "As long as you fulfill your duties, you and I are heroes", and the biographical poem "He Came from the Firelight - To Chen Wei, an Advanced Individual in Yunnan Province", etc., the noble spirit and touching stories of advanced and typical examples are profoundly depicted in the form of art, conveying positive energy, inspiring people's hearts, and effectively enhancing communication power and influence.
"Positionalization" propaganda creates a good atmosphere
In March 2024, Chen Wei, who was awarded the title of "2023 Yunnan Province Righteous and Courageous Advanced Individual", went to Hekou Guomen New Era Civilization Practice Center and Hekou County Senior High School to give a lecture on the theme of "Sticking to the original intention and polishing the true colors of party members".
Chen Wei gave a lecture at the Hekou Guomen New Era Civilization Practice Center
Chen Wei preached at Hekou County Senior High School
The students and the masses present were moved and inspired by Chen Wei's story, and expressed that they would practice and inherit the "spirit of good people" with their own actions, strive to be civilized citizens, and strive to be "Lei Feng" in the new era. Li Meiyuan, a student in the fourth class of the seventh grade of Hekou County Senior High School, said: "I think his spirit is very valuable, and it makes me know that we have such an existence as 'Living Lei Feng' around us, and we should study hard, serve the motherland, and serve the people." ”
From December 14th to 15th, 2023, Hekou County organized Yang Tiancai, Zhou Yueyan, Pan Haijin and other advanced model representatives to form a "Learning from the Role Models Around You" tour propaganda group, and carried out the theme of "entering the organ", "entering the community", "entering the police barracks", "entering the hospital", "entering the enterprise" and "entering the school" in various forms such as video sharing and interactive exchanges, and simultaneously broadcast the live webcast of all grassroots party organizations to listen to and watch, covering more than 10,000 people, creating a "learning advanced, advocating advanced, striving to be advanced" The good atmosphere has stimulated everyone's determination to learn advanced and strive to make contributions.
Reach out to the community
Preach into the enterprise
Preaching in schools
A role model, a banner, a group of good people, the city is full of spring breeze, "learning from the advanced, striving for the advanced, and being advanced" has become the common pursuit of the people of Hekou. According to statistics, since 2018, Hekou County has elected 2 "Good People of China", 3 "Good People of Yunnan", 17 "Good People of Honghe", 48 "Good People of Hekou", 23 "Good Boys of the New Era", 9 moral models, 59 civilized families, 7 state-level "Excellent Volunteers", 4 "Excellent Volunteer Organizations", and 2 "Touching Red River Figures".
The light of morality warms the four seasons, and the dew of civilization nourishes society. Nowadays, in Hekou, the atmosphere of advocating good people, learning from good people, and striving to be good people is getting stronger and stronger, the moral quality of citizens is constantly improving, new moral trends are emerging, and the beauty of goodness, integrity, dedication and responsibility has become a trend.
Photo/text: Liu Chengjie