Spring and Jingming, roses are budding, bringing a romantic message. Recently, the reporter walked into the Zijin Rose Ecological Planting Base, and from a distance, the rose fields were scattered, and everywhere was filled with a vibrant spring atmosphere.
In recent years, Jinan Zijin Rose Co., Ltd. has created a "rose +" culture based on the characteristics of Pingyin roses, cultivated new varieties of roses, enriched the categories of rose products, and actively led the innovation and marketing of rose products, so that the "golden signboard" of Pingyin roses has been polished brighter and louder.
Product innovation is the "trump card"
Innovation is an important way for enterprises to enhance their competitiveness and promote their own transformation and upgrading. Among the many rose enterprises, Zijin Rose can stand out because of the "trump card" of innovation and research and development of rose products.
"Rose Ejiao cake is the first product we launched, which combines the beauty of roses and the qi and blood of Ejiao, which was loved by consumers as soon as it was launched, and obtained a national invention patent in 2014. Qin Qingyan, general manager of Jinan Zijin Rose Co., Ltd., introduced. Based on local characteristics, creating rose products with Pingyin cultural symbols is the product innovation concept of Zijin Rose.
Rose Ejiao cake integrates the two major brand characteristics of Pingyin "China Rose Capital" and "World Ejiao Source", as the carrier of rose and Ejiao culture, and is exported to all parts of the country......
At present, Zijin Rose has developed and launched eight series of rose products, including rose substitute tea, rose preserves, rose cakes, rose drinks, rose candies, and rose daily cosmetics, with a wide range of categories and characteristics. "This year, we have launched a new 'Zhen Chang Meitong' prebiotic rose drink, which adds rose extract and prebiotics to increase the beneficial intestinal flora and promote intestinal health. Qin Qingyan said, "This product will be officially launched on April 26, and at that time, we will also launch a series of activities, welcome everyone to participate." ”
The integration of the three industries is the "key"
The integration of three industries is an important starting point for the rural revitalization strategy and an important measure for industrial development. Zijin Rose focuses on the precise positioning of Pingyin rose's resource endowment and advantages, continuously adjusts the development direction of the enterprise aiming at market demand, enriches the development format of the rose industry, and walks out of a "planting + deep processing + research and study tour" road of village and enterprise common prosperity.
At the foot of Donglingzhi Mountain, Nanshikip Village, the core planting area of Pingyin roses in the Yudai River Basin, Zijin Rose uses more than 500 acres of circulating land to build an ecological planting base for the breeding and planting of green, organic and ecological roses. "The 6,000-square-meter high-standard glass multi-story greenhouse we have built covers the online seedling trading platform area, seedbed seedling area, open-field seedling area, and three-dimensional cultivation area, and carries out the cultivation, research and development of rose seedlings and native tree species, and the management of the rose base, which can produce 2 million high-quality seedlings annually. Qin Qingyan introduced.
At present, Zijin Rose has cultivated four new varieties of fruit roses "Fengguomei No. 3" and "Fengguomei No. 6", and sour jujube "Pufeng No. 1" and "Pufeng No. 2", and obtained the new plant variety right certificate issued by the State Forestry and Grassland Administration, enriching Pingyin roses and native tree species, and laying a solid foundation for rose product innovation.
Only by breeding good varieties and making good products can we win a good reputation. The deep processing of roses is an area that Zijin Rose has been deeply cultivating. Among the eight production lines in the factory, the production line of Rose Bud Water is a 100-level GMP standard production workshop, and the remaining seven are 100,000-level GMP standard production workshops. "Making high-quality, healthy products is our goal. Qin Qingyan said.
"On the basis of refining and optimizing the existing industries, we have been exploring new ways of development. Qin Qingyan told reporters. In August last year, as one of the opening camps of Jinan primary and secondary school food education summer camps, Zijin Rose provided an unforgettable "Rose Good Food Light" research trip for student representatives from the first batch of 50 food education pilot schools in Jinan. "Through the study tour, let the children feel the charm of Pingyin roses in a happy experience, so that more people can fall in love with Pingyin roses and the warm city of Pingyin. "In 2023, Zijin Rose will receive more than 2,000 research tour tourists.
While improving the quality and efficiency of the enterprise, it can also drive the villagers to increase their income and become rich. "Our ecological planting base has an annual circulation cost of more than 10 yuan, absorbing more than 100 people from the surrounding people, and the deep processing factory provides jobs for more than 60 women, and at the same time, through the "enterprise + base + farmer" model, the external market, the internal base, and the flower farmers are further deepened to further deepen the three-in-one model, so that more flower farmers can participate, drive the upgrading of the rose industry, and promote rural revitalization. Qin Qingyan introduced.
"In the next step, we will continue to deepen the rose industry, optimize product design, improve product quality, increase research and development efforts, and actively explore the international market to let the fragrance of roses float in the world. Qin Qingyan is full of expectations for the future.