When the grass grows and the warbler flies, there is nothing more appropriate than the outdoor wilderness.
There are sports frisbee, cycling, and camping here, and there are literary and artistic young people going to spring mountain, looking at spring water, appreciating spring flowers, and looking for spring freshness...... When spring is shining, a spring can have a thousand gestures.
JDB, which has recently interacted with young consumers to create a new spark, invited the whole people to enjoy a better life online, and launched the #Spring Treasure Hunt Plan# theme activity, which also happened to coincide with the spring breeze of "stimulating consumption vitality".
Become a "travel partner" and open up the imagination of the scene
Sweet and cool, to prevent fire, JDB and hot and hot are the "best CP". Before the new top-notch Tianshui Malatang came out of the circle, JDB had already interacted with the national cuisine frequently and deeply linked, creating countless "food partners".
Shaanxi's spicy, Shancheng's spicy, Guangxi's sour and spicy...... The spicy taste alone has thousands of variations, which is a unique flavor nurtured by the soil and water. JDB's adaptation in the spicy feast scene not only makes people feel the charm of each city on the tip of their tongues, but also makes a refreshing bite to retain the imprint of the city, prevent fire and help release the proposition of enjoying life to the fullest.
With taste as the medium, Jiaduobao has a long history of city culture to find and explore, and it is guarded and inherited with its own strength. The dragon boat meal of 100 villages and 10,000 people in Jiujiang, Foshan, Guangdong, and the Tusi banquet of 1,000 people in Chexi and the long dragon banquet of Wufeng in Yichang, Hubei...... With the help of JDB, JDB's folk heritage journey has become more and more popular.
Today, #Spring Treasure Hunt Plan# and the food journey of "Go to One City for One Food" are allied again, and the more diverse and open "Flavor Map" allows JDB to have new social skill points, which accompany consumers everywhere in various travel scenarios.
In Wuyuan, Jiangxi, a small train to spring Jiaduobao train, along the way the golden rape flowers with the breeze and the white walls and tiles of the Hui style architecture contrast; in the 10,000 acres of rape fields in Hanzhong, Shaanxi, Jiaduobao and spring concerts, dancing with Hanfu; Qinhuai Riverside beauties take a rest, drinking fresh fruits are not comfortable; the flower festival leaves the most beautiful side to the tender Xixi, which is as tender as water, delicate flowers shine on the water, but drinking Jiaduobao slowly returns.
Every minute of not having fun outdoors is wasted, but the joy of wanton swaying is also like fatigue and spring restlessness. At this time, a jar of JDB can instantly have the comfort of the whole person as if they want to dance with the breeze.
Walk into the embrace of nature, pull the tab of JDB, and everything will be more right. As soon as three or five friends touched the can, they gently touched the heart sealed by the lattice, the slightest cold in the throat, the soft sweetness, the most refreshing experience in spring are in this jar of Jiaduobao.
The closer you get to the daily life of consumers, the more you can gain new inspiration. With the help of #Spring Treasure Hunt Plan#, JDB has also found more scene expansion, so that consumers can play with JDB more naturally when they travel in spring.
Become a cultural envoy and make local cultural tourism vibrant
On a spring trip, you can go to the forest and water not far away to see the mountains and flowers, or you can go to the end of the world to look at the strange stone beach, the magnificence and unpredictability of the world through the eyes of discovery, reflecting the heart that longs for freedom.
On March 3, Guangxi painted the spring scene with bauhinia and mountain songs, went deep into the Dong villages of Sanjiang, ate a hundred family banquets and drank Jia Duo Bao, which is a colorful season;
We love to talk to the city, embrace travel, and marvel at the unique customs, because of the natural attraction of culture, which is the makeup of human civilization and memory. Being good at finding cultural resonance and telling Chinese stories well can naturally be regarded as an advanced form of brand building.
JDB has always been a cultural messenger of vitality and creativity.
Whether it is the elaborate launch of the "City Tank", the precipitation of Chinese cities in the historical and spatial dimensions is condensed into the bright colors and exquisite textures on the tank, conveying the beauty of Chinese cities.
It is also a fusion of millennium dragon culture and New Year culture to create a new product "Baoyun Dragon Jar", JDB has joined hands with hundreds of cultural and tourism centers across the country to carry out cultural activities, realize commercial transformation, stimulate consumption vitality with the power of the brand, and help the local economy.
It is foreseeable that the #Spring Treasure Hunt Plan# is also a continuation of JDB's inheritance and promotion of excellent traditional Chinese culture and consumer interaction. "Spring Treasure Hunt" not only contains the travel experience of visiting food and enjoying the scenery, but also contains the cultural proposition of exploring the city and folk customs. Whether it is the market or the brand itself, it can empower the "treasure culture" and dig out higher value from it.
With #Spring Treasure Hunt# as the connection between scenes and cultures, JDB closely integrates the brand with the mass market and each specific and fresh person, narrowing the distance between the brand and consumers, creating the depth of the brand, and expanding the boundaries of the business.
#春日寻宝计划#意趣正浓, come and have fun!