The Information Office of the Shanghai Municipal Government recently held a press conference to introduce the preparations for the 5th Shanghai "55 Shopping Festival" and the "Shanghai Summer" International Consumption Season. The reporter learned from the District Commission of Commerce that around the overall deployment of this year's "one quarter and one season", Xuhui District has given full play to its consumption resource endowment and regional characteristics, with the consumption theme of "Chaohui GO, Super Club Purchase", attracting visitors from all over the world to come to Xuhui to check in, sightsee, experience and consume, so that "popularity gathers, consumption heats up, and the atmosphere is thickened".
Business, tourism, culture and sports are co-prosperous, leading the new trend of consumption
West Bund Spiral Heart Orbit and West Bund Art Center were selected as "New Landmarks for the Launch of New Global New Products in Shanghai", the first "Huanyou Fashion Show" in LV history was unveiled at the Long Museum on the West Bund, the first multi-brand flagship complex ICCF GARDEN under the Zhihe Kafan Group settled in Xuhui Hengfu, the "Trendy Green Life Festival" launched by Uniqlo brought 100 new global trend design products, the LEGO Group held a flash mob event for the fifth anniversary of Wukong Boy in Xuhui Binjiang in May, and Shanghai's only Xiaomi Home car flagship store opened in Bailian Xuhui... ... The new upsurge of the first economy continues to detonate.
As the city's three landmark core business districts
Xujiahui business district will be during the "55 Shopping Festival".
Launched a number of business, tourism, cultural and sports integration activities
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The first "Xujiahui Guoman Game Festival". From April 30th to May 5th, the first exhibition of "Dream of Stars" will be launched in conjunction with miHoYo's popular games, which will be held at 7 locations, including Grand Gateway, ITC, Metro City, and Oriental Commercial Building, covering multiple forms such as the offline first exhibition of game scenes, the first release of co-branded peripherals, limited interaction, stamp collection and check-in, and free peripherals for consumption. From May 1st to May 5th, Tencent's game "Love of Light and Night" will land in landmark locations such as Wujie and Blackstone Apartment to create a romantic scene under the plane tree. On May 14, there will be an exclusive "Rose Valentine's Day" event, focusing on the theme of exhibition and character interaction.
The first Metro City Baking Life Festival is coming. From April 29th to May 5th, Xing Wei joined hands with Metro City to hold the "2024 First Xing Wei × Metro City Baking Life Festival", as one of the 7 concentrated flash mobs of the "2024 Shanghai Global New Product Launch Season", actively introducing well-known brands at home and abroad and cultivating local brands, and immersively creating a baking + life market, more than 30 baking brand limited debut new products will make their debut in this baking life festival, superimposing full consumption discounts, and creating an integrated consumption scene that looks good, shoots, buys, eats and plays.
The "Xujiahui Nightlife Festival" is ready to go. From May 20th to June 30th, in the Meiluo Bay, Tianyaoqiao Road Pocket Park, T20 Area and other Tianyaoqiao Road block sections, the newly opened "One Bistro" commercial space will be linked, and market activities such as "Mystery Chain Theater Dating Market" and "Wuban yes" will be launched one after another. The event will also link with Meituan to launch the "Must Eat List Market" and simultaneously launch the "2024 National Must Eat List List".
The picture shows the 2023 Metro Must Eat Market
In addition, this year's "55 Shopping Festival" will achieve global linkage on a larger scale, covering all key commercial entities and all kinds of consumption fields, such as Ganghui Hang Lung's special cooperation with the musical "The Myth of Love" to create a benchmark event in the city through concerts and interactive exhibitions, the IAPM multiple shopping privileges will be presented in turn, with a maximum of 5,400 yuan of shopping coupons, Longhua Club will launch the "Longhua Wonderful Meeting, Spring Bond" theme market for the first time, interspersed with immersive interactive and performance performances, Zhengda Music City, Greenland Colorful City, A number of shopping malls such as Poly Time Lane will jointly create special sports consumption activities, set up interactive experience points, introduce high-level events, Tango parties and other brand activities, and launch the "Lemon FEAST" special market at Station 1907 in West Bund Financial City......
Vigorously promote profits, detonating new consumption hotspots
It is understood that from April 29, Xujiahui business district will issue more than 10,000 55% off consumption coupons for three consecutive days, covering nine shopping malls such as Ganghui Henglong, Metro City, Huijin Department Store (Xuhui Store), Huilian Commercial Building, Oriental Commercial Building, One ITC, Bailian Xuhui, Bainaohui, Nanyang 1931, etc., covering more than 1,000 retail, catering and other multi-format brands.
This year's "Five-Year Shopping Festival" in Xuhui District has rich consumption promotion activities and obvious discounts, focusing on creating new consumption scenarios and unleashing consumption potential. It is reported that the District Commission of Commerce will closely focus on the requirements of the Ministry of Commerce to "position the whole year as a consumption promotion year", adhere to the two-wheel drive of "policy + activity", continue to organize and carry out a variety of consumption promotion activities, create more new scenarios for the integration of business, tourism, culture and sports, create a good consumption atmosphere, and better meet the needs of the people for a better life.
Reporter: Cao Xiangyu
Editor: Qiu Caihong